Today many marketers are realizing the impact content marketing can have on their bottom line and lead generation. Although a common problem that marketers face is not being able to come up with enough relevant content. Here's a system that marketers can use to create more relevant and compelling content.

2. • Today more marketers are realizing the impact
content marketing can have on their bottom
line and lead generation.
• Although a common problem that marketers
face is not being able to come up with enough
relevant content.
• Many marketers have this problem because
they don't have a system to rely on. So here's
a system that you can use.

3. • A system that will allow you to create more
compelling content by learning how to target
your messaging to your customer buying
stages.

5. • What are the key concerns for making a
purchase?
• What are the customer goals and
expectations?
• What is the urgency level of solving this
particular problem?
• What validation is needed in order for the
customer to make a purchase? (security
indicators, testimonials, images, free trial)

6. • All of these questions will allow a marketer to
measure and examine each stage of the
buying process.
• A marketer must know that each buyer stage
also has it's own unique behavior.
• So quite naturally, with each stage will come a
different area of focus for your marketing
message and your copywriting.

9. • In this situation the customer is in search
mode.
• Mainly through Google and also You Tube.
• Customers are looking for more understanding
about symptoms, solutions, best solutions,
and how to access that best solution.

11. • This kind of marketing will include PPC,
banners, media buys, display ads.
• This form of marketing will attract customers
with similar motivations as an organic search
campaign. This is because of the context in
which your ad is displayed (key words).

13. • This kind of marketing relies heavily on emails, blog
posts, videos, eBooks, webinars, and white papers.
• The customer will most likely run into this content
through channels such as forums, submission sites,
content sharing sites.
• This is where you are cultivating a relationship with
your customer. More commonly known as lead
nurturing.
• This is a situation where the customer doesn’t mind
being marketed to but you must be customer minded
with your approach.

15. • This platform wasn’t originally made for
marketing. It was made for discussion and
sharing information.
• Therefore your customers aren’t really expecting
to get marketed to.
• Instead of trying to out scream your competition.
Try to simply share information and start
conversations.
• Customers who take action will need to be sent
to a directory page or a blog post with a strong
call to action.

16. To learn more about how you can
begin to craft more compelling copy
that drives conversions then click
here.

17. This presentation was brought to
you by daringalloway.com