Miriam Brosseau and Lisa Colton present. Generously supported by UJA-Federation of New York

1. The New Rules:
Community Building in the
Age of Social
Presented by Miriam Brosseau
Director of Engagement, See3 Communications
Program Director, ELI Talks

2. Agenda
Welcome, context, Miriam intro and goals
Synagogue vs. Congregation. Why is social critical?
New Rules … Old Rules
Intention, Transparency and Authenticity

3. Communication as Connection

4. Moving from Hub & Spokes
to Network Design

5. The New Rules:
Community Building in the
Age of Social
Presented by Miriam
Brosseau
Director of Engagement, See3 Communications
Program Director, ELI Talks

6. The First TV Commercial

7. Putting Social Before Media

8. The New Rules
...are actually very old.
● Intention (Kavvanah)
● Transparency (Hineini)
● Authenticity (Tocho K’varo)

9. Intention: To what end?

10. Temple Israel of Memphis

11. Temple Israel of
Memphis

12. The Community Synagogue: Blog Post

13. Fostering Intention
●Ensure your vision and goals in social media
reflect your vision and goals as an organization
●Know your audience: listen, empathize
●Measure, reflect, and iterate - is what we’re doing
working?
●Other ways?

14. Transparency: Who are you?

15. RRC’s Annual Report

16. ELI Talks “Oops”

17. Fostering Transparency
●Show, don’t tell, who you are
●Share the story of the process, not just the
product
●Admit mistakes - people (and social media) are
forgiving!
●Celebrate success and give credit where credit
is due
●What else?

18. Authenticity: How do you interact?

19. CAY’s Facebook Page

20. @SixthandI

22. Fostering Authenticity
●Topics and ideas: if you care, share!
●Ask questions, foster conversation among the
respondents - not just hub-and-spoke
●Language and personality: tone, style, vocabulary
(in-speak), etc.
●Pictures and video: connect faces and names,
humanize
●Share a story in moments, in real time
●Other ways?

23. “Controlling” the Message

24. Miriam Brosseau
miriam@see3.com
@miriamjayne