A presentation explaining why and how Twitter and ReTweets can be used by search engines as a real-time form of page rank.

1. Social Search Quality Signals Real Time Quality Signals Dan Zarrella @DanZarrella http://DanZarrella.com

2. The Problem Web Search is Broken.

3. Web Search is Too Slow Page to page links are too slow Hours or days to be created Days or weeks to be indexed New Content takes hours or days to find

4. Social News Sites Hours or days to produce a signal of high quality Too small & niche

5. Social Networks Facebook (et al) too closed for real API access In-network/connection & scoping & privacy issues

6. The Solution Twitter for Real Time Signals

7. ReTweeting is Link Sharing

8. New Content is Often ReTweeted

9. Possible Flaws Not Even Twitter is Perfect

10. Rich Get Richer

11. Sock Puppet Accounts 79.79% failed to provide a homepage URL 75.86% of users have not entered a bio 68.68% have not specified a location 55.50% are not following anyone 54.88% have never tweeted 52.71% have no followers

12. The Algorithm The Math

15. Combined Metric R0* Sum(TweeterAuthority of Users Who Tweeted)

17. Thank You! Dan Zarrella @DanZarrella http://DanZarrella.com