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The Science of ReTweets,[object Object],Dan Zarrella,[object Object],Viral Marketing Scientist,[object Object],@DanZarrella,[object Object]
“Ideas shape the course of history.”-John Maynard Keynes,[object Object]
Everything in our world is made of ideas.,[object Object]
Nothing is more powerful than a ,[object Object],contagious idea.,[object Object]
The most dangerous weapon known to man is the ability to create viral ideas at will.,[object Object]
But, for most of history, social communication ,[object Object],was ephemeral and untraceable.,[object Object]
We can now compare millions of ideas ,[object Object],to uncover the building blocks ,[object Object],of contagiousness.,[object Object]
ReTweets change everything.,[object Object]
9,[object Object]
ReTweets-per-Follower,[object Object],10,[object Object]
Suggested Users are Less ReTweetable,[object Object]
ReTweeting = Link Sharing,[object Object]
Bit.ly is more ReTweetable than TinyURL,[object Object]
20 Most ReTweetable Words,[object Object],you,[object Object],twitter,[object Object],please,[object Object],retweet,[object Object],post,[object Object],blog,[object Object],social,[object Object],free,[object Object],media,[object Object],help,[object Object],please retweet,[object Object],great,[object Object],social media,[object Object],10,[object Object],follow,[object Object],how to,[object Object],top,[object Object],blog post,[object Object],check out,[object Object],new blog post,[object Object]
Ask for the ReTweet,[object Object]
20 Least ReTweetable Words,[object Object],game,[object Object],going,[object Object],haha,[object Object],lol,[object Object],but,[object Object],watching,[object Object],work,[object Object],home,[object Object],night,[object Object],bed,[object Object],well,[object Object],sleep,[object Object],gonna,[object Object],hey,[object Object],tomorrow,[object Object],tired,[object Object],some,[object Object],back,[object Object],bored,[object Object],listening,[object Object]
ReTweets Use Longer Words,[object Object]
ReTweets are “Smarter”,[object Object]
ReTweets are More Novel,[object Object]
ReTweets are Noun Heavy,[object Object]
ReTweets have More Punctuation,[object Object]
Semicolons are not ReTweetable,[object Object]
ReTweets are Less Emotional,[object Object]
ReTweets are Social and Concrete ,[object Object]
Self Reference is not ReTweetable,[object Object]
News is ReTweetable,[object Object]
Men and Women ReTweet Differently,[object Object]
Timing is Everything,[object Object]
ReTweet Cascades,[object Object]
ReTweet Cascades,[object Object],The likelihood of a tweet being ReTweeted increases dramatically each time it is ReTweeted. ,[object Object],Social Proof.,[object Object],Implicit Call-to-Action.,[object Object]
ReTweet Etiquette ,[object Object],Leave room (100 chars).,[object Object],Do not start the ReTweet with an @ sign.,[object Object],Give credit.,[object Object],Try to keep as much of the original tweet intact as possible.,[object Object]
Thank You!,[object Object],@DanZarrella,[object Object],http://DanZarrella.com,[object Object]

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