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Multi-agency use of digital media during a crisis
Dan Slee Walsall Council
FirePRO Manchester December 2012
In 1982...
Multi-agency use of digital media during a crisis
Multi-agency use of digital media during a crisis
Multi-agency use of digital media during a crisis
Greetings from Brisba
                     ne
In 2012...
Multi-agency use of digital media during a crisis
Multi-agency use of digital media during a crisis
Our first social media
      strategy...
One ring to rule them
          all
              http://flic.kr/p/5yhUEp
“Organisations don’t
 tweet. People do.”
      - Euan Semple
A human face...
A human face...
A human face...
Share the sweets
Riots 2011...
Twitter
Twitter

6.2m unique UK users
 March 2012 Source: UKOM / Neilson
Twitter

                 6.2m unique UK users
                    March 2012 Source: UKOM / Neilson


@pcstanleywmp Walsall Police Station at 19:11
 today, not on fire. Look how not on fire it is.
              Very not on fire.”
Twitter

6.2m unique UK users
 March 2012 Source: UKOM / Neilson
March 2012 Source: UKOM / Neilson
Multi-agency use of digital media during a crisis
Be social in a crisis
                          1. Create or spot an
                           authoritative voice on
http://flic.kr/p/6YVLJr
                           Twitter.
Be social in a crisis
                          1. Create or spot an
                           authoritative voice on
http://flic.kr/p/6YVLJr
                           Twitter.

                          2. Share it.
http://flic.kr/p/6YVLMp
Be social in a crisis
                          1. Create or spot an
                           authoritative voice on
http://flic.kr/p/6YVLJr
                           Twitter.

                          2. Share it.
http://flic.kr/p/6YVLMp
Pheasey floods...
6.13am
 POLICE: “Report of a burst
       water main.”
6.33am
 FIRE: “High volume pump
         mobilised.”
6.50am
     POLICE: “Follow
    @PCMarshallWMP.”
7.54am
  FIRE: “Major flooding...
    Approx 150 homes.”
7.56am
  RESIDENT HOAX TWEET:
   “@bbcbreaking streetly
         flooded!”
8.42am
RESIDENT: “Scenes of Biblical
  proportions... A tsunami.”
6.13am
RESIDENT: “Scenes of Biblical
  proportions... A tsunami.”
8.42am
 RESIDENT: “Niagra Falls.”
8.58am
 PRESS: 150 homes flooded
11.02am
 SOUTH STAFFS WATER: Web
         statement
Multi-agency use of digital media during a crisis
7.37pm
  COUNCIL: “Cleaning up
      continuing.”
In conclusion...
Thank you.
Any questions?

Dan Slee
Email: sleed@walsall.gov.uk
Blog: www.danslee.wordpress.com
Twitter: @danslee

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Multi-agency use of digital media during a crisis