Save $10 OFF when you register as a visual-thinking student at www.napkinacademy.com ! Use coupon code NAPKINNEWYEAR15 when you register. (Good through Feb 28, 2015.)(Good through Feb 28, 2015.) Rock is a bit stiff and Roll is really loopy. But together they use simple pictures to clarify a great idea for the whole world.

1. Rock & Roll:
A Visual Fable About Pictures
How to draw ideas by Dan Roam www.napkinacademy.com

2. Once upon a time, there were two friends.

3. Their names were Rock and Roll.

4. Rock was a bit stiff.
Clunk.

5. Roll was a bit loopy.

6. Although very different,
they understood each other well.
“ ” “ ”

7. One day, Rock had a great idea.
!

8. The problem was, the idea was a bit…
complicated.
Lorem ipsum dolor
sit amet...

9. And the more Rock tried to clarify,
the less either of them understood.
Actually, consectetur
adipiscing elit, sed do
eiusmod tempor
incididunt ut labore
et dolore magna
aliqua. Ut enim ad
minim veniam, quis
nostrud exercitation
ullamco laboris nisi
ut aliquip ex ea
commodo
consequat. Duis aute
irure dolor in
reprehenderit in
voluptate velit esse
cillum dolore eu
fugiat nulla pariatur

10. To help out his struggling friend, Roll
suggested that Rock try to draw his idea.

12. To which Rock said…
But I can’t draw!

13. To which Roll replied…
Of course you can!

14. napkinacademy.com

15. Through videos,
Dan Roam (The Back
of the Napkin guy)
shows you how to
draw and
communicate
anything.

16. You’ll start as a
RED BELT novice,
learning the basics.

17. Drawing shapes…

18. Like this.

19. And this.

20. And this.

21. And basic objects…

22. Like these.

23. And these.

24. And even this.

25. And stick figures.

26. Like this.

27. And this.

28. And this.

29. I can draw those!
Rock was excited.

30. So Rock did.

31. And did.

32. And did.

33. And did.

34. Well, whaddya know…
You’re awesome.I’m amazing.

35. But wait, Rock – there’s more!
Once you can
draw the basics,
you’ll take it up
a notch.

36. You’ll advance to
YELLOW BELT,
where you’ll learn
to draw the six
elemental pix.

37. A portrait, a chart, a
map, a timeline, a
flowchart, and a
summary.

38. These six elemental
pix are the building
blocks of all visual
ideas.

39. When you can
draw them, you
can draw anything.

40. Why don’t you try?
Start by drawing a
simple little portrait
illustrating WHO is
involved in your idea…

41. So Rock drew a little portrait.

42. Then he drew another portrait.

43. They showed who his idea was about.
That’s you and me!

44. That wasn’t so hard, was it Rock?.
Looking good.I’m SO amazing.

45. Then Rock drew a chart to show amount.
I can’t move at
all and you’re all
over the place!
Looks about
right to me.

46. Then Rock drew a map to show position.
We’d both like to
shift our locations
more easily.
That’s for
sure.

47. Then Rock drew a timeline to show sequence.
I think better
movement could
happen in a
series of steps.
Makes sense
to me.

48. Then Rock drew a flowchart to show how.
Imagine if we
took some of
your movement…
Okay…

49. Then Rock drew a flowchart to show how.
…and used it to
power my
movement.
That could
work!

50. Finally, Rock drew a summary to show why.
Then we could
travel together!
How great
would that be!

51. Wow, Rock. Look what you just drew!

52. There’s your whole idea in 6 simple pictures!
These
people…
In these
quantities…
In these locations… Move in this
sequence…
Triggering this…
To this effect!

53. And that’s not all.
Yep. There’s
more!

54. Because when you
advance to master
BLACK BELT
lessons…

55. … you’ll learn how
to make powerful
presentations and
viral videos from
your drawings!

56. So those little drawings become a video…

57. …that you can share with the world!

58. Sales? Training? Product development?
Teaching? Innovating? Leading?

59. Add a little Rock and Roll to your ideas
with pictures. It works.

60. Join us: www.napkinacademy.com
Save $10 off!
Just use coupon code:
NAPKINNEWYEAR15
when you register at
Napkinacademy.com
(coupon expires Feb 28, 2015)
This Year,
Give the
Gift of
Vision!

61. Dan Roam is the author of 3
international bestsellers on
clear thinking and better
communications through
simple pictures.
dan@danroam.com
www.napkinacademy.com