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Clear Channel Central Coast Community Advisory Board Seminar

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Danny Keith
Danny Keith
TechnologieBusiness
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facebook for Business Danny Keith, Jack Wagon Agency
Social Media and You ,[object Object]
Involve customers in the process, identify what you can handle, then ask them for input.
New Golden Rule:
You do not own your brand, your customer does.,[object Object]
Social Media Integration ,[object Object]
Syndicating your blog into Facebook Fan Page and LinkedIN profile creates a channel for your content.
Connect YouTube channel to your company’s Facebook Fan Page.,[object Object]
Pages are better for business Pages are visible to unregistered users Pages are generally better for long term relationships with your fans, readers, or customers Pages allow you to claim a “place” Pages allow you to post deals and coupons Pages allow you to graphically display information about your business
Creating a Facebook Page
Social Integration By adding a Facebook “Like” button you allow the reader to virally share your content at will. Syndicating your blog into Facebook Fan Page and LinkedIN Profile creates a channel for your content. Connect business Twitter account to Facebook Fan Page. Connect YouTube channel to Facebook Fan Page.
How will they find you?
Facebook Users Stats ,[object Object]
70% outside the US
Average person is on Facebook55 minutes per day ,[object Object],BUT ,[object Object]
And 38% of fans say they hide your updates from their wall,[object Object]
They lose interest in your product or updates
Too many updates, too frequently
Insufficiently engaging content,[object Object]
Status Updates ,[object Object]
Status updates should embrace:Consistency Quality over quantity What incentive are they given once they “like” you? Facebook is sometimes exclusive Use that to your advantage

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Clear Channel Central Coast Community Advisory Board Seminar

  • 1. facebook for Business Danny Keith, Jack Wagon Agency
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  • 5. Involve customers in the process, identify what you can handle, then ask them for input.
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  • 9. Syndicating your blog into Facebook Fan Page and LinkedIN profile creates a channel for your content.
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  • 11. Pages are better for business Pages are visible to unregistered users Pages are generally better for long term relationships with your fans, readers, or customers Pages allow you to claim a “place” Pages allow you to post deals and coupons Pages allow you to graphically display information about your business
  • 13. Social Integration By adding a Facebook “Like” button you allow the reader to virally share your content at will. Syndicating your blog into Facebook Fan Page and LinkedIN Profile creates a channel for your content. Connect business Twitter account to Facebook Fan Page. Connect YouTube channel to Facebook Fan Page.
  • 14. How will they find you?
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  • 19. They lose interest in your product or updates
  • 20. Too many updates, too frequently
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  • 23. Status updates should embrace:Consistency Quality over quantity What incentive are they given once they “like” you? Facebook is sometimes exclusive Use that to your advantage
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  • 29. Which one is better?
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  • 31. World Wide Media attention, People’s Choice Award nomination, National Apple iPhone commercial, National Commercial with Mountain Dew.
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  • 35. Danny’s Contact Info Danny Keith dk@jackwagonagency.com Jackwagonagency.com Facebook.com/dannykeith Twitter.com/rickydanny Linkedin.com/in/dannykeith