Daniel Uchôa

São Paulo Area, Brazil Brazil

CEO of OvermediaCast at Wayra / Telefónica

Advertising / Marketing / PR

Founder and CEO of OvermediaCast. How to find out what your customers really want? We’re gamifying TV ads to Mobile using interactive videos like a mini-game, and taking the guesswork out by pooling information about individual users experience to unveil what people really want — who they are, and how to connect to them. As a result, powerful brands worldwide like Telefónica, OLX and VW have seen up to 20x more ROI and conversions. I'm a proven entrepreneur who understands how to build business even in hostile environments. I've a dangerous job: handle ideias & people. As CEO I'm responsible for communicating our vision and our strategy, and tactics to achieve that vision. I’ve closed...