Sharethrough

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I'm the co-founder and CEO of Sharethrough, a software company that powers in-feed ads for premium publishers, on web and mobile. Our mission is to shift the advertising paradigm away from obnoxious ads & towards a world where brands distribute meaningful content that delivers actual value. Publishers like Forbes, Time, CBS use Sharethrough to manage and sell in-feed ads that automatically match the form and function of their pages. For marketers like Coke and P&G, Sharethrough is a distribution platform for brand content — a way to distribute video and editorial content through ads that fit in. Like Facebook Sponsored Stories or Twitter Promoted Tweets, but for the rest of the ...

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Sharethrough

Why Native Won (And the Roadmap for the Next $75 Billion)

The Behavior Change Model & The Secret Science Behind Native Advertising

From Echo Chamber Headlines to Meaningful Content — Sharethrough Native Ad Summit, Chicago 2013

Why Native is the Undeniable Future of Monetization