23. 1962
West elevation blueprint drawing of TWA Flight Center at JFK Airport in New York City by Eero Saaranen
ALWAYS DESIGN A THING
BY CONSIDERING IT
IN ITS NEXT LARGER CONTEXT
Eliel Saaranen
31. 1894
Santler Dog Cart, the earliest British-made automobile. Photograph by Martin Godwin for The Guardian.
32. 1899
Horsey Horseless, early American-made automobile. Illustration from TIME magazine online,
http://content.time.com/time/specials/2007/article/0,28804,1658545_1657686,00.html
35. St. Francis de Sales Church in Muskegon, Michigan by Marcel Breuer. Photo by Dan Klyn
TOWARD GOOD
STRUCTURE
36. MAPPED
INTENTIONSAn “Elephant Path” from the back cover of Jan-Dirk van der Burg’s book Olifantenpaadjes
http://www.amazon.com/Desire-Lines-Olifantenpaadjes-Jan-Dirk-Burg/dp/908176070X
37. MAPPED INTENTIONS
Desire Lines in Detriot by Sweet Juniper
http://www.sweet-juniper.com/2009/06/streets-with-no-name.html
38. Alfred Korzybski
THE MAP IS NOT THE TERRITORY,
BUT IF CORRECT, IT HAS A SIMILAR STRUCTURE
WHICH ACCOUNTS FOR ITS USEFULNESS
56. Photo of Richard Saul Wurman for LOOK Magazine by Joel Baldwin
1971
Richard Saul Wurman
THE CLASSIC,
PERVASIVE SEDUCTION
TO DESIGNERS HAS
BEEN TO FIND A
SOLUTION INSTEAD OF
THE TRUTH
68. A captivating experience.
News brings the beautiful editorial layouts and
typography of print to the screen. Enjoy
interactive and engaging stories, rich with
photo galleries, videos, and animation.
Content is optimized for both iPhone and
iPad, so you’ll have a great reading
experience no matter which device you’re
using.
CHANGED ARRANGEMENT =
CHANGED EXPERIENCE
71. 1972
Analysis of all of the words on advertising billboard signs along the Las Vegas “strip” in 1969, in Learning From Las Vegas ,
Venturi, Scott Brown and Izenour, Published by MIT Press, Cambridge
88. DECORATED SHED –LIKE MODEL
• Less Risky Duck
• Increased Dependence on Context
• Increased Dependence on
Excellence in Implementation
and Maintenance
97. Photo from Library of Congress Detroit Publishing Collection, Call Number LC-D4-3320
THANK
@undrstndng
http://understandinggroup.com
Hinweis der Redaktion
That may sound a bit far fetched, but increasingly, the structures we’re making in the digital environment cost as much if not more than buildings to construct and then operate. These are places where people live and work, that just happen to be made of information.