Strategy & Structure for U-M Commmunicators' Forum
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Slides from a presentation I gave remotely at U-M's Communicators' Forum in Ann Arbor on January 29, 2015. Audio recording: https://soundcloud.com/dan-klyn/strategy-structure-from-communicators-forum-at-university-of-michigan
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Strategy & Structure for U-M Commmunicators' Forum
- 1. Facilitated by Lisa Rudgers STRATEGY & STRUCTURE: DOING IT RIGHT AND HOW YOU'D KNOW DAN KLYN Information Architect and Co-Founder of The Understanding Group
- 2. &Structure Strategy Doing It Right, And How You’d Know
- 4. 40
- 5. design
- 6. architecture
- 10. 1989
- 11. 1987
- 12. - Jared Spool Design is the rendering of intent. “
- 14. $7,500,000 2014
- 16. 1963 “Sleeper” by Woody Allen © United Artists 1973
- 17. 1963 “I wanted the shape of it to sing an unencumbered song” image: https://www.linkedin.com/in/digijeff
- 18. 1962 “Always design a thing by considering it in its next larger context”
- 21. TACTICS
- 22. STRATEGY ⎬
- 23. STRATEGY
- 24. PLACES MADE OF INFORMATION
- 25. Photo: Melissa Mahoney “There is no right way.”
- 28. 1899
- 29. 1165
- 30. 100
- 32. Library of Congress Prints and Photographs Division - LC-DIG-npcc-22697 1. Mapped Intentions
- 34. A map is not the territory it represents, but, if correct, it has a similar structure to the territory, which accounts for its usefulness. Korzybski
- 36. Acquire Service Optimize Innovate Now Future Engagement Conversion
- 37. Intention Map
- 38. Intention Map
- 39. Intention Map
- 40. Intention Map
- 41. Intention Map
- 42. Intention Map
- 43. Intention Map
- 44. INTENT STRUCTURE
- 47. THE CLASSIC, PERVASIVE SEDUCTION TO DESIGNERS HAS BEEN TO FIND A SOLUTION INSTEAD OF THE TRUTH 1971
- 49. 1959
- 50. 1959 1955
- 53. 2. Arrange for Meaning
- 54. 1989
- 55. 1989
- 58. Changed Arrangement = Changed Meaning
- 62. “The Structural Integrity of Meaning Across Contexts” - Jorge Arango
- 65. 3. Dumb Models
- 66. 2001
- 74. @lukew
- 75. 1972
- 76. 1972
- 78. Implicit Connotation Integral Ornament Innovative Revolutionary Extraordinary Original New Words Pretty All Around Consistent Advanced Tech Looks Expensive “Interesting” Heroic DUC
- 79. 1959 2011
- 80. 1959
- 81. 1959
- 82. 2003
- 84. DECORATED SHED Explicit Denotation Applied Ornament Evocative Evolutionary Ordinary Conventional Pretty In Front Inconsistent Looks Cheap “Boring” Expedient
- 87. Explicit Denotation Implicit Connotation Applied Ornament Integral Ornament Evocative Innovative Evolutionary Revolutionary Ordinary Extraordinary Conventional Original Old Words New Words Pretty In Front Pretty All Around Inconsistent Consistent Conventional Tech Advanced Tech Looks Cheap Looks Expensive “Boring” “Interesting” Expedient Heroic
- 88. Explicit Denotation Applied Ornament Evocative Evolutionary Ordinary Conventional Old Words Pretty In Front Inconsistent Conventional Tech Looks Cheap “Boring” Expedient
- 100. Space < Place
- 101. Product < Experience
- 102. Minimally viable
- 104. 1. Mapped Intentions 2. Meaningful Arrangement 3. Dumb Models 4. Structural Vocabulary
- 106. Q & A