Slides from a talk I got to give at WIAD in Ann Arbor in February 2015. Video: https://vimeo.com/120266952

1. UM
5 PATTERNS FROM THE WORK OF
RICHARD SAUL WURMAN
as detected by dan klyn

3. 1974

4. 2004

5. 2009

6. I AM AN IA

8. IA MANIA

9. 2009

10. 1976

11. 1972

12. 1966

14. Information architecture isn't just graphics; it's about
how to choose the right way to present information and
how to help people navigate through it. It's a way of
thinking. It's how you go about something.
It's a whole way of life in which the aim is not to make
something look good but to make it be good.
INC. Magazine
http://www.inc.com/magazine/19970501/1231.html#ixzz31SuYDHv9
1997

16. LATCH
A NOSE

18. 5

19. 1973

20. 1989

21. 1989

22. 1989

23. 1989

24. 1989

25. PATTERN:
ORDER ENCODES MEANING

26. 2014

27. Design development of
Intellichoice Complete Car Buying Guide
by Nathan Shedroff and Michael Everett, for
RSW at The Understanding Business
1987

28. 1997

29. 1997

30. 2015

31. ORDER
≠
UNDERSTANDING

32. 4

33. 1970

34. 1971

36. 1971

37. 1971

39. 2009

40. 20091971

41. 1976

42. 1976
MORE
NO

43. 1976

44. 2009

45. 1971

46. 1971

47. THE CLASSIC, PERVASIVE SEDUCTION TO DESIGNERS HAS BEEN TO FIND A SOLUTION
INSTEAD OF THE TRUTH
1971

48. 1973
PROBLEM
TRUTH

49. 1971

50. PATTERN:
WHAT BEFORE HOW

51. 1989

52. G
3

53. 2013

54. 1963

55. 2013

56. 2014

57. 1971

58. PATTERN:
APPERCEPTION

59. 1976

60. 1984

61. 2002

62. 1963
2013

64. 1960?

65. 2014

66. THE GIFT I HAVE IS THAT NOTHING IS EASY
DIFFICULTY EXCITES ME
1958

67. Univesity of Pennsylvania Archaeological Expedition
Tikal, Guatamala 1959
PATTERN:
TERROR + CONFIDENCE

68. 1954?

70. 1DUMB

72. 1988

73. 1989

74. 1990“that innocent doorway of clarity…”

75. Univesity of Pennsylvania Archaeological Expedition
Tikal, Guatamala 1959
PATTERN:
EXPERTISE EXPIRES

76. 1990

77. 1989

79. C
YC
LIN
G
YAC
H
TIN
G
FEN
C
IN
G
AR
C
H
ERY
SH
O
O
TIN
G
W
R
ESTLIN
GM
O
D
ER
N
PEN
TATH
LO
N
to
San
Diego
VO
LLEYBALL
101101 210
210
210
405405
405
405
405
405
605
605
605
10
10 10
30
10
60
60
60
71
71
60
10
11
11
2
2
1111
47
91
91 91
90
55
55
55
57
57
91
22
90
10
101
malibu
LAX
Disneyland
Downtown
Holly-
wood
5
5
5
5
5
5
5
5
77
7
5
SPORT
ARCHERY
BASKETBALL
BOXING
CYCLING
FENCING
GYMNASTICS
HANDBALL
JUDO
ROWING
SHOOTING
SWIMMING
VOLLEYBALL
WATER POLO
FIELD HOCKEY
FOOTBALL (SOCCER)
MODERN PENTATHLON
TRACK & FIELD/ATHLETICS
UCLA OLYMPIC VILLAGE
USC OLYMPIC VILLAGE
OPENING /CLOSING
CEREMONIES
WEIGHTLIFTING
WRESTLING
YACHTING
TENNIS
BASEBALL
EQUESTRIAN EVENTS
CANOEING/KAYAKING
SITE
El Dorado Park
The Forum
Lake Casitas
Santa Anita Park
The Rose Bowl
Long Beach Convention Center
East Los Angeles College
University of California, Los Angeles
The Forum (finals only)
California State University, Los Angeles
Coto de Caza
Lake Casitas
Prado Recreational Area
University of Southern California
Los Angeles Memorial Coliseum
Long Beach Sports Arena
Pepperdine University, Malibu
Loyola Marymount University
Anaheim Convention Center
Long Beach Marina & Harbor
Dodger Stadium
Memorial Coliseum
University of California, Los Angeles
University of California, Los Angeles
University of Southern California
California State University,
Dominguez Hills
Los Angeles Memorial Sports Arena
CAPACITY
4,000
17,505
16,353
10,000
50,000
22,000
12,713
17,505
4,140
7,000
5,000
10,000
11,000
11,329
5,000
4,500
8,892
7,461
56,000
5,200
7,500
92,516
92,516
104,696
3,000
8,000

80. 800 Meters
Men
Women
Freestyle Relay
Freestyle Relay
1,500 Meters
Men
Freestyle
Olympic Record: 7:23.22
USA, 1976
World Record: 7:20.82
USA, 1978
Olympic Record: 8:28.90
Michelle Ford, AUS, 1980
World Record: 8.24.62
Tracey Wickham, AUS, 1978
Olympic Record: 14:58:27
Vladimir Salnikov, USSR, 1980
World Record: 14:54.76
Vladimir Salnkov, USSR, 1983
Freestyle
Medley Relay
Freestyle Relay
Individual Medley
Freestyle
Individual Medley
Medley Relay
Freestyle Relay
Olympic Record: 4:22.89
Aleksander Sidorenko
World Records 4:19.78
Ricardo Prado, BRA, 1982
Olympic Record: 3:51.31
Vladimir Salnikov
USSR, 1980
World Records 3:48.32
Vladimir Salnikov
USSR, 1983
Olympic Record: 3:26.42
USA, 1972
World Records 3:19.26
USA, 1982
Olympic Record: 3:42.22
USA, 1976
World Records 3:40.42
USA, 1983
Olympic Record: 4:36.29
Petra Schneider, GDR, 1980
World Record: 4:36.10
Petra Schneider, GDR, 1982
Olympic Record: 4:08.76
Ines Diers, GDR, 1980
World Record: 4:06.28
Tracey Wickham, AUS, 1978
Olympic / World Record: 3:42.71
GDR, 1980
Olympic Record: 4:06.07
GDR, 1980
World Record: 4:05.79
GDR, 1983
100 Meters
Men
Women

81. 19961996

82. Photo: Melissa Mahoney
“This is not for the good of humanity.”
2013
2013

83. ORDER ENCODES MEANING
EXPERTISE EXPIRES
TERROR + CONFIDENCE
APPERCEPTION
WHAT BEFORE HOW

85. GOOD

86. DUMB

87. t/y!
@UNDRSTNDNG
@DANKLYN
quitedumb.com