SlideShare a Scribd company logo
1 of 57
Download to read offline
AIGA-GR Early Shift with Dan Klyn from TUG
AIGA-GR Early Shift with Dan Klyn from TUG
AIGA-GR Early Shift with Dan Klyn from TUG
AIGA-GR Early Shift with Dan Klyn from TUG
AIGA-GR Early Shift with Dan Klyn from TUG
RICHARD
SAUL
WURMAN
FIVE PATTERNS FROM THE WORK OF
DAN KLYN – AIGA Grand Rapids Early Shift
AIGA-GR Early Shift with Dan Klyn from TUG
AIGA-GR Early Shift with Dan Klyn from TUG
1998
2002
2006
2000 2002/2012
1984
2012
A way of thinking.
A whole way of life in which
the aim is not to make something
look good
but to make it be good.
1997
AIGA-GR Early Shift with Dan Klyn from TUG
1963 2013
2013
1963
5. Hats
1989
1989
AIGA-GR Early Shift with Dan Klyn from TUG
AIGA-GR Early Shift with Dan Klyn from TUG
1989
1989
PATTERN:
ORDER ENCODES MEANING
AIGA-GR Early Shift with Dan Klyn from TUG
1974
4. Sandcastles
1970
2009
AIGA-GR Early Shift with Dan Klyn from TUG
1976
2009
1971
THE CLASSIC, PERVASIVE SEDUCTION TO DESIGNERS HAS BEEN TO FIND A SOLUTION
INSTEAD OF THE TRUTH
1971
1971
PATTERN:
WHAT BEFORE HOW
AIGA-GR Early Shift with Dan Klyn from TUG
3. Gathering
2013
PATTERN:
APPERCEPTION
1984
1963
2. Tango
THE GIFT I HAVE IS THAT NOTHING IS EASY
DIFFICULTY EXCITES ME
1959
Univesity of Pennsylvania Archaeological Expedition
Tikal, Guatamala 1959
PATTERN:
TERROR + CONFIDENCE
1. Dumb
How exciting it is to be stupid
1989
AIGA-GR Early Shift with Dan Klyn from TUG
AIGA-GR Early Shift with Dan Klyn from TUG
AIGA-GR Early Shift with Dan Klyn from TUG
Univesity of Pennsylvania Archaeological Expedition
Tikal, Guatamala 1959
PATTERN:
EXPERTISE EXPIRES
1970
1996
Photo: Melissa Mahoney
“This is not for the good of humanity.”
2013
DUMB EXPERTISE EXPIRES
TANGO TERROR + CONFIDENCE
GATHERING APPERCEPTION
SANDCASTLES WHAT > HOW
HATS ORDER ENCODES MEANING
FIVE PATTERNS FROM THE WORK OF RICHARD SAUL WURMAN
http://quitedumb.com
@danklyn
2015

More Related Content

More from Dan Klyn

Warm Understanding
Warm UnderstandingWarm Understanding
Warm UnderstandingDan Klyn
 
Ripe Axioms - Interact 2017
Ripe Axioms - Interact 2017Ripe Axioms - Interact 2017
Ripe Axioms - Interact 2017Dan Klyn
 
An Opposite Truth: IAI Benefit in Santa Monica at Philosophie
An Opposite Truth: IAI Benefit in Santa Monica at PhilosophieAn Opposite Truth: IAI Benefit in Santa Monica at Philosophie
An Opposite Truth: IAI Benefit in Santa Monica at PhilosophieDan Klyn
 
What If Space Isn't Neutral
What If Space Isn't NeutralWhat If Space Isn't Neutral
What If Space Isn't NeutralDan Klyn
 
What Good Means
What Good MeansWhat Good Means
What Good MeansDan Klyn
 
Deciding Together Workshop - UX London 2016
Deciding Together Workshop - UX London 2016Deciding Together Workshop - UX London 2016
Deciding Together Workshop - UX London 2016Dan Klyn
 
Comparison In Pursuit of Masterworks of IA
Comparison In Pursuit of Masterworks of IAComparison In Pursuit of Masterworks of IA
Comparison In Pursuit of Masterworks of IADan Klyn
 
Everything Needs To Actually Be Architected
Everything Needs To Actually Be ArchitectedEverything Needs To Actually Be Architected
Everything Needs To Actually Be ArchitectedDan Klyn
 
Opening Keynote, Italian IA Summit 2015 - Bologna, Italy
Opening Keynote, Italian IA Summit 2015 - Bologna, ItalyOpening Keynote, Italian IA Summit 2015 - Bologna, Italy
Opening Keynote, Italian IA Summit 2015 - Bologna, ItalyDan Klyn
 
Strategy & Structure - WebVisions Chicago 2015
Strategy & Structure - WebVisions Chicago 2015Strategy & Structure - WebVisions Chicago 2015
Strategy & Structure - WebVisions Chicago 2015Dan Klyn
 
You're Screwing Up The World - Profound Opposite Truths in Architecture
You're Screwing Up The World - Profound Opposite Truths in ArchitectureYou're Screwing Up The World - Profound Opposite Truths in Architecture
You're Screwing Up The World - Profound Opposite Truths in ArchitectureDan Klyn
 
Is A Difference In Scale A Difference In Kind?
Is A Difference In Scale A Difference In Kind?Is A Difference In Scale A Difference In Kind?
Is A Difference In Scale A Difference In Kind?Dan Klyn
 
Strategy and Structure - UX Strategy Forum, Tokyo
Strategy and Structure - UX Strategy Forum, TokyoStrategy and Structure - UX Strategy Forum, Tokyo
Strategy and Structure - UX Strategy Forum, TokyoDan Klyn
 
Deciding Together - Internet User Experience 2015
Deciding Together - Internet User Experience 2015Deciding Together - Internet User Experience 2015
Deciding Together - Internet User Experience 2015Dan Klyn
 
DUMB: 5 Patterns from the Work and Life of Richard Saul Wurman | WIAD A2 2015
DUMB: 5 Patterns from the Work and Life of Richard Saul Wurman | WIAD A2 2015DUMB: 5 Patterns from the Work and Life of Richard Saul Wurman | WIAD A2 2015
DUMB: 5 Patterns from the Work and Life of Richard Saul Wurman | WIAD A2 2015Dan Klyn
 
SI658 Class 5 - Architecture - Winter 2015
SI658 Class 5 - Architecture - Winter 2015SI658 Class 5 - Architecture - Winter 2015
SI658 Class 5 - Architecture - Winter 2015Dan Klyn
 
Strategy & Structure for U-M Commmunicators' Forum
Strategy & Structure for U-M Commmunicators' ForumStrategy & Structure for U-M Commmunicators' Forum
Strategy & Structure for U-M Commmunicators' ForumDan Klyn
 
Strategy & Structure: ConveyUX 2015
Strategy & Structure: ConveyUX 2015Strategy & Structure: ConveyUX 2015
Strategy & Structure: ConveyUX 2015Dan Klyn
 
Strategy & Structure - Interact London 2014
Strategy & Structure - Interact London 2014Strategy & Structure - Interact London 2014
Strategy & Structure - Interact London 2014Dan Klyn
 
Because McLuhan - Web Visions Chicago 2014
Because McLuhan - Web Visions Chicago 2014Because McLuhan - Web Visions Chicago 2014
Because McLuhan - Web Visions Chicago 2014Dan Klyn
 

More from Dan Klyn (20)

Warm Understanding
Warm UnderstandingWarm Understanding
Warm Understanding
 
Ripe Axioms - Interact 2017
Ripe Axioms - Interact 2017Ripe Axioms - Interact 2017
Ripe Axioms - Interact 2017
 
An Opposite Truth: IAI Benefit in Santa Monica at Philosophie
An Opposite Truth: IAI Benefit in Santa Monica at PhilosophieAn Opposite Truth: IAI Benefit in Santa Monica at Philosophie
An Opposite Truth: IAI Benefit in Santa Monica at Philosophie
 
What If Space Isn't Neutral
What If Space Isn't NeutralWhat If Space Isn't Neutral
What If Space Isn't Neutral
 
What Good Means
What Good MeansWhat Good Means
What Good Means
 
Deciding Together Workshop - UX London 2016
Deciding Together Workshop - UX London 2016Deciding Together Workshop - UX London 2016
Deciding Together Workshop - UX London 2016
 
Comparison In Pursuit of Masterworks of IA
Comparison In Pursuit of Masterworks of IAComparison In Pursuit of Masterworks of IA
Comparison In Pursuit of Masterworks of IA
 
Everything Needs To Actually Be Architected
Everything Needs To Actually Be ArchitectedEverything Needs To Actually Be Architected
Everything Needs To Actually Be Architected
 
Opening Keynote, Italian IA Summit 2015 - Bologna, Italy
Opening Keynote, Italian IA Summit 2015 - Bologna, ItalyOpening Keynote, Italian IA Summit 2015 - Bologna, Italy
Opening Keynote, Italian IA Summit 2015 - Bologna, Italy
 
Strategy & Structure - WebVisions Chicago 2015
Strategy & Structure - WebVisions Chicago 2015Strategy & Structure - WebVisions Chicago 2015
Strategy & Structure - WebVisions Chicago 2015
 
You're Screwing Up The World - Profound Opposite Truths in Architecture
You're Screwing Up The World - Profound Opposite Truths in ArchitectureYou're Screwing Up The World - Profound Opposite Truths in Architecture
You're Screwing Up The World - Profound Opposite Truths in Architecture
 
Is A Difference In Scale A Difference In Kind?
Is A Difference In Scale A Difference In Kind?Is A Difference In Scale A Difference In Kind?
Is A Difference In Scale A Difference In Kind?
 
Strategy and Structure - UX Strategy Forum, Tokyo
Strategy and Structure - UX Strategy Forum, TokyoStrategy and Structure - UX Strategy Forum, Tokyo
Strategy and Structure - UX Strategy Forum, Tokyo
 
Deciding Together - Internet User Experience 2015
Deciding Together - Internet User Experience 2015Deciding Together - Internet User Experience 2015
Deciding Together - Internet User Experience 2015
 
DUMB: 5 Patterns from the Work and Life of Richard Saul Wurman | WIAD A2 2015
DUMB: 5 Patterns from the Work and Life of Richard Saul Wurman | WIAD A2 2015DUMB: 5 Patterns from the Work and Life of Richard Saul Wurman | WIAD A2 2015
DUMB: 5 Patterns from the Work and Life of Richard Saul Wurman | WIAD A2 2015
 
SI658 Class 5 - Architecture - Winter 2015
SI658 Class 5 - Architecture - Winter 2015SI658 Class 5 - Architecture - Winter 2015
SI658 Class 5 - Architecture - Winter 2015
 
Strategy & Structure for U-M Commmunicators' Forum
Strategy & Structure for U-M Commmunicators' ForumStrategy & Structure for U-M Commmunicators' Forum
Strategy & Structure for U-M Commmunicators' Forum
 
Strategy & Structure: ConveyUX 2015
Strategy & Structure: ConveyUX 2015Strategy & Structure: ConveyUX 2015
Strategy & Structure: ConveyUX 2015
 
Strategy & Structure - Interact London 2014
Strategy & Structure - Interact London 2014Strategy & Structure - Interact London 2014
Strategy & Structure - Interact London 2014
 
Because McLuhan - Web Visions Chicago 2014
Because McLuhan - Web Visions Chicago 2014Because McLuhan - Web Visions Chicago 2014
Because McLuhan - Web Visions Chicago 2014
 

Recently uploaded

Math Group 3 Presentation OLOLOLOLILOOLLOLOL
Math Group 3 Presentation OLOLOLOLILOOLLOLOLMath Group 3 Presentation OLOLOLOLILOOLLOLOL
Math Group 3 Presentation OLOLOLOLILOOLLOLOLkenzukiri
 
Cold War Tensions Increase - 1945-1952.pptx
Cold War Tensions Increase - 1945-1952.pptxCold War Tensions Increase - 1945-1952.pptx
Cold War Tensions Increase - 1945-1952.pptxSamKuruvilla5
 
Production of Erythromycin microbiology.pptx
Production of Erythromycin microbiology.pptxProduction of Erythromycin microbiology.pptx
Production of Erythromycin microbiology.pptxb2kshani34
 
Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...
Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...
Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...Amil baba
 
Design mental models for managing large-scale dbt projects. March 21, 2024 in...
Design mental models for managing large-scale dbt projects. March 21, 2024 in...Design mental models for managing large-scale dbt projects. March 21, 2024 in...
Design mental models for managing large-scale dbt projects. March 21, 2024 in...Ed Orozco
 
Designing for privacy: 3 essential UX habits for product teams
Designing for privacy: 3 essential UX habits for product teamsDesigning for privacy: 3 essential UX habits for product teams
Designing for privacy: 3 essential UX habits for product teamsBlock Party
 
Construction Documents Checklist before Construction
Construction Documents Checklist before ConstructionConstruction Documents Checklist before Construction
Construction Documents Checklist before ConstructionResDraft
 
WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptx
WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptxWCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptx
WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptxHasan S
 
Create Funeral Invites Online @ feedvu.com
Create Funeral Invites Online @ feedvu.comCreate Funeral Invites Online @ feedvu.com
Create Funeral Invites Online @ feedvu.comjakyjhon00
 
How to use Ai for UX UI Design | ChatGPT
How to use Ai for UX UI Design | ChatGPTHow to use Ai for UX UI Design | ChatGPT
How to use Ai for UX UI Design | ChatGPTThink 360 Studio
 
Building+your+Data+Project+on+AWS+-+Luke+Anderson.pdf
Building+your+Data+Project+on+AWS+-+Luke+Anderson.pdfBuilding+your+Data+Project+on+AWS+-+Luke+Anderson.pdf
Building+your+Data+Project+on+AWS+-+Luke+Anderson.pdfsaidbilgen
 
Mike Tyson Sign The Contract Big Boy Shirt
Mike Tyson Sign The Contract Big Boy ShirtMike Tyson Sign The Contract Big Boy Shirt
Mike Tyson Sign The Contract Big Boy ShirtTeeFusion
 
The future of UX design support tools - talk Paris March 2024
The future of UX design support tools - talk Paris March 2024The future of UX design support tools - talk Paris March 2024
The future of UX design support tools - talk Paris March 2024Alan Dix
 
Embroidery design from embroidery magazine
Embroidery design from embroidery magazineEmbroidery design from embroidery magazine
Embroidery design from embroidery magazineRivanEleraki
 
Khushi sharma undergraduate portfolio...
Khushi sharma undergraduate portfolio...Khushi sharma undergraduate portfolio...
Khushi sharma undergraduate portfolio...khushisharma298853
 
LRFD Bridge Design Specifications-AASHTO (2014).pdf
LRFD Bridge Design Specifications-AASHTO (2014).pdfLRFD Bridge Design Specifications-AASHTO (2014).pdf
LRFD Bridge Design Specifications-AASHTO (2014).pdfHctorFranciscoSnchez1
 
UX Conference on UX Research Trends in 2024
UX Conference on UX Research Trends in 2024UX Conference on UX Research Trends in 2024
UX Conference on UX Research Trends in 2024mikailaoh
 
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024Ted Drake
 
High-Quality Faux Embroidery Services | Cre8iveSkill
High-Quality Faux Embroidery Services | Cre8iveSkillHigh-Quality Faux Embroidery Services | Cre8iveSkill
High-Quality Faux Embroidery Services | Cre8iveSkillCre8iveskill
 

Recently uploaded (19)

Math Group 3 Presentation OLOLOLOLILOOLLOLOL
Math Group 3 Presentation OLOLOLOLILOOLLOLOLMath Group 3 Presentation OLOLOLOLILOOLLOLOL
Math Group 3 Presentation OLOLOLOLILOOLLOLOL
 
Cold War Tensions Increase - 1945-1952.pptx
Cold War Tensions Increase - 1945-1952.pptxCold War Tensions Increase - 1945-1952.pptx
Cold War Tensions Increase - 1945-1952.pptx
 
Production of Erythromycin microbiology.pptx
Production of Erythromycin microbiology.pptxProduction of Erythromycin microbiology.pptx
Production of Erythromycin microbiology.pptx
 
Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...
Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...
Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...
 
Design mental models for managing large-scale dbt projects. March 21, 2024 in...
Design mental models for managing large-scale dbt projects. March 21, 2024 in...Design mental models for managing large-scale dbt projects. March 21, 2024 in...
Design mental models for managing large-scale dbt projects. March 21, 2024 in...
 
Designing for privacy: 3 essential UX habits for product teams
Designing for privacy: 3 essential UX habits for product teamsDesigning for privacy: 3 essential UX habits for product teams
Designing for privacy: 3 essential UX habits for product teams
 
Construction Documents Checklist before Construction
Construction Documents Checklist before ConstructionConstruction Documents Checklist before Construction
Construction Documents Checklist before Construction
 
WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptx
WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptxWCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptx
WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptx
 
Create Funeral Invites Online @ feedvu.com
Create Funeral Invites Online @ feedvu.comCreate Funeral Invites Online @ feedvu.com
Create Funeral Invites Online @ feedvu.com
 
How to use Ai for UX UI Design | ChatGPT
How to use Ai for UX UI Design | ChatGPTHow to use Ai for UX UI Design | ChatGPT
How to use Ai for UX UI Design | ChatGPT
 
Building+your+Data+Project+on+AWS+-+Luke+Anderson.pdf
Building+your+Data+Project+on+AWS+-+Luke+Anderson.pdfBuilding+your+Data+Project+on+AWS+-+Luke+Anderson.pdf
Building+your+Data+Project+on+AWS+-+Luke+Anderson.pdf
 
Mike Tyson Sign The Contract Big Boy Shirt
Mike Tyson Sign The Contract Big Boy ShirtMike Tyson Sign The Contract Big Boy Shirt
Mike Tyson Sign The Contract Big Boy Shirt
 
The future of UX design support tools - talk Paris March 2024
The future of UX design support tools - talk Paris March 2024The future of UX design support tools - talk Paris March 2024
The future of UX design support tools - talk Paris March 2024
 
Embroidery design from embroidery magazine
Embroidery design from embroidery magazineEmbroidery design from embroidery magazine
Embroidery design from embroidery magazine
 
Khushi sharma undergraduate portfolio...
Khushi sharma undergraduate portfolio...Khushi sharma undergraduate portfolio...
Khushi sharma undergraduate portfolio...
 
LRFD Bridge Design Specifications-AASHTO (2014).pdf
LRFD Bridge Design Specifications-AASHTO (2014).pdfLRFD Bridge Design Specifications-AASHTO (2014).pdf
LRFD Bridge Design Specifications-AASHTO (2014).pdf
 
UX Conference on UX Research Trends in 2024
UX Conference on UX Research Trends in 2024UX Conference on UX Research Trends in 2024
UX Conference on UX Research Trends in 2024
 
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024
 
High-Quality Faux Embroidery Services | Cre8iveSkill
High-Quality Faux Embroidery Services | Cre8iveSkillHigh-Quality Faux Embroidery Services | Cre8iveSkill
High-Quality Faux Embroidery Services | Cre8iveSkill
 

AIGA-GR Early Shift with Dan Klyn from TUG