Once upon a time you couldn’t buy your way to the top of a search engine like Yahoo or Google. That changed, and an entire industry blossomed out of how to leverage the opportunity. Now, with Newsforce, you have the same opportunity to have total control of your stories in the national news media. Newsforce News Network is "Storytelling Media" - it allows brands and organizations to tell their stories directly to the public via prominent guaranteed placement a network of 280+ premium newspaper and news sites nationwide (no journalists required). Newsforce is a mashup between Advertising and PR: all the control and measurement of advertising, but utilizing the messaging strategies of traditional PR to change public perceptions through persuasive content and stories. You can tell your stories, your way, when and where you want.

1. Newsforce
Network
Promote Your Digital Content and PR Strategies
With “Storytelling Media”
Dana Todd
Chief Marketing Officer
dtodd@newsforce.com
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2. Your Stories: Told When, How
and Where You Want
WHY: Because you want to engage and PERSUADE
the high quality news audience online.
WHAT: Newsforce Network is an “always on”
platform that allows YOU to control and measure
your communication strategy in real-time. (No
journalists required.)

3. Persuading the Public
How do you get people to change their behaviors and attitudes, or
convince them there’s a problem to be solved? How do you get into
their mental choice “short list” of solutions, and persuade them to act?
One way is through immersive storytelling which supports your
advertising, PR, and social media tactics
YOU write one story or hundreds to enact your strategy, and WE
promote them in online news media
Sample story strategies:
Product/category awareness (“Did you know…?”)
Corporate social responsibility (“Watch video of our green initiatives”)
Crisis management (e.g. “Our product is safe” or “We don’t need a bailout”)
Community building (“Here’s what’s happening in our social media network”)
Entertainment (“Exclusive interview with…”)
Political attitude changes (“The proposed bill is a bad idea – here’s why”)
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4. Single Platform for ‘Storytelling Media’
Feature Articles Premium News &
News releases Search Engines (SEO)
Advertorials
Videos
Audio Podcasts
Opinions
Social Media Enabled
Webcasts
Landing Page
Stories
to Tell
Activity Reports and
Campaign Optimization

5. Capture, Engage, Measure
Create Awareness Via News & Promotion
Educate Consumers With Your Content
Influence
Attitudes, Sales,
Traffic
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6. Product Awareness Use Case: Health News Category
Newsforce
“Storyboard”
ad unit
• Sample of Newsforce Headlines in Ad Unit (3 headlines in 300x250)
• Category targeting + Semantic content targeting = Relevancy
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7. Crisis Management Use Case: Peanut Butter Scare
Newsforce contextually
matches for content and
category
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8. Your Story: Interactive, Social, Clickable!
Social: bookmark, share,
blog, rate, email, IM, print
Engagement features:
- links
- photos
- videos
- audio
- contact information
We Host Your Story
in a Trackable,
Multimedia Template
View live example here
BONUS: FREE SEO INCLUDED! We
submit stories to search engines

9. 280+ Premium News Partners
74 million unique visitors / 19.5 trillion page views monthly
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10. Demo Site to See it Live
Since our ads run across hundreds of national and regional
news sites, it’s hard to just “drive by” and show you one, so
we’ve set up a demo area to show you how it looks on a
dummy news site – you can click actual headlines:
http://demo.newsforce.com/news
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11. Does it Work? Eye Tracking Proves Engagement
Percent
Eye Attraction
Higher
Newsforce over
817%
Display Ad
Newsforce over
305%
Google Adwords
Newsforce
Storyboard
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Source: Newsforce Engagement Study, Enquiro, 2008

12. Newsforce + Traditional PR
= Powerful Combination
• We don’t replace your
• Write your stories as if
“earned media”
YOU were the journalist
• Use Newsforce to
• Unfold your persuasive
showcase your press
platform using many
coverage & extent your
different stories
visibility

13. Users Can Socialize Your Content
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14. Sourcing Content Is Easy - We Can Help
Custom content
Press releases
Features
Editorial articles
Website content
Opinions
Corporate blogs
Collateral
Videos
Photos
Advertorials
Audio podcasts
Webcasts
With large campaigns, we’ll help you
write your stories!
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15. Powerful Reach to a Desirable Audience
89% of newspaper website users purchase online versus 56% of general users
On content sites, message association is almost 70% greater than interactive
ads placed with ad networks
Content sites are particularly effective at improving brand favorability and
purchase intent, typically the most difficult metrics to impact
Branded content brings a higher quality audience. Audiences were more likely
to buy products and services in a number of key categories
Search only reaches a small portion of the potential audience you can reach
with Newsforce
2007 2003 Change
Internet users spend nearly 50% of online time visiting content Content 47% 34% +37%
Search 5% 3% +35%
Commerce 15% 16% -5%
Communications 33% 46% -28%
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Sources: Newspaper Association of America, Online Publisher Association

16. Newsforce: Measurable Awareness
Newsforce campaigns perform similar to banner ads
Text links: 26% CTR
Videos: 10% CTV rate
Photos: 7% CTV rate
Social Buttons: 3% CTR
Plus Social Sharing
Awareness/
Awareness:
Direct Response
Measure exactly Ripple Effect
Understand
how many
audience
eyeballs on your
interaction
news blurb
with your story
*based on data 7/08-10/08
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17. Reporting Helps You Modify and Optimize
You can change your story! Use real data to make decisions:
Story page views & click activity
Headline click rates (you can test 2 different headlines simultaneously)
Multimedia engagement - clicks/views of photos/videos
Social engagement - clicks/actions on social media buttons
We can support most 3rd party tracking tags
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18. Big Brands Love It

19. Some of Our Customers
Agencies
Brands
Sears Euro RSCG
Kmart Initiative
Eagle Snacks Ruder-Finn Interactive
Schering-Plough PHD
Hyatt
Carat
Chumby
Edelman
Weight Watchers
Sitewire
Seamaster Cruises
The Buyer Group
Authors John Assaraf &
Zocalo Group
Ken Blanchard
Ecomii.com Ogilvy Action
Vision.org Elixir Interactive
Red Lobster Thunderbird Marketing
Protea Media
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20. Buy Newsforce Like Ad Space
You pay only for the audience impressions of your blurb on our
storyboard ads – we build and host your story’s landing page
indefinitely for FREE!
Buy Categories across our national network of 280+ news sites:
Life/Health,
General News (Breaking, World, Local),
Business and
more categories coming soon!
CPMs range $6-$12, depending on budget and category.
Example: at $6 CPM, a monthly budget of only $6000 lets you
showcase your story 1 million times! (budgets can be used for
one or many stories)
We will work with you to build a campaign that fits your needs
and budget requirements!
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21. Cost/Benefit
Newsforce Network is a great buy!
To get the same impact on your own, you’d have to:
Negotiate contracts with hundreds of news sites, and convince
them to allow you to run your advertorials in ad space
Build an ad serving platform that contextually matches your
stories to the surrounding news editorial
Pay full price for each ad unit (multiple advertisers share the cost
of each Newsforce storyboard)
Build a social media/multimedia landing page CMS for displaying
and tracking your story elements (text, multimedia, links, etc.)
Submit your stories manually to search engines, or build an RSS
feed to support organic distribution and syndication
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22. Contact Information
Dana Todd
Newsforce, Inc.
619-459-3603
dtodd@newsforce.com
www.newsforcenetwork.com
Be our Facebook Fan!
facebook.com/pages/Newsforce/43140934618
Follow us on Twitter:
Twitter.com/newsforce
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