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Strategic Flexibility
Strategic Flexibility
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Strategic Flexibility: Avoiding the Silo Trap of Enterprise 2.0



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Presentation given on Wednesday, June 16, 2010 at 8am ET at the Enterprise 2.0 Conference. 5th presentation I've given at this event over last 2.5 years. Timing is right - convergence, integration, standards - people are finally looking at E2.0 as PART of their overall business architecture, and not just a stand-alone capabilities.

Track: Tackling Enterprise 2.0 Business Challenges

It is now 4 years into the Enterprise 2.0 movement, 7 years into Enterprise Wikis, and 20 years since the birth of HTML and the web.
Organizations have never had as much potential flexibility for collaboration, content, search and process tools to be used with their employees, partners, suppliers and customers - but even though core beliefs at the heart of Enterprise 2.0 are in the power of transparency and loosely coupled services, most organizations have blown themselves to bits through extremely DIS-integrated E2.0 (and prior era) solutions.

If you're headed down the path of a microblogging platform from one vendor, a wiki from another, a mashup platform from yet another, a community site from another, and a search engine from yet another - save yourself the time, money and resources BEFORE you commit a single cent, and set yourself up for faster, better and cheaper STRATEGIC flexibility. Or be ready to watch your competition/market fly by while you're busy playing Enterprise 2.0 Twister with a dozen, non-integrated, siloed solutions, and the fiefdoms that come with them.

If you've fallen into this trap already - how do you get out? and without breaking the bank, or getting fired?

Let's talk best AND worst practices - and how to balance the pragmatic and simple, with the need for a strategy that converge and unify your Enterprise 2.0 investments before it's too late.

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Strategic Flexibility: Avoiding the Silo Trap of Enterprise 2.0

  1. 1. Strategically Flexible Avoiding the Silo Trap of Enterprise 2.0 Dan Keldsen, Principal 617-933-9655 Twitter: @dankeldsen Discuss -> #e2conf-50 ©2010 Information Architected, Inc.
  2. 2. Strategically Flexible ©2010 Information Architected, Inc. 2
  3. 3. MBTA in Boston Strategically Flexible • The subway system has three rapid transit lines—the Red, Orange and Blue Lines, and two light rail lines—the Green Line and the Ashmont-Mattapan High Speed Line (designated as part of the Red Line). The system operates according to a spoke-hub distribution paradigm, with the lines running between central Boston and its environs. • The three rapid transit lines are incompatible; trains of one line would have to be modified to run on another. • Orange and Blue Line trains are similar enough that modification of some Blue Line trains for operation on the Orange Line was considered, although ultimately rejected for cost reasons; some of the new Blue Line cars from Siemens Transportation have been tested on the Orange Line after-hours before acceptance for revenue service on the Blue Line. Source: ©2010 Information Architected, Inc. 3
  4. 4. Strategically Flexible Beware of Delivering What Users Say They Want ©2010 Information Architected, Inc. 4
  5. 5. Systems and Sub-Systems Strategically Flexible Past Current Future Ripple Ripple Supersystem Effect? Effect? Replacing/ Enhancing You are Moving Here System This Here (at least) (at least) Ripple Ripple Subsystem Effect? Effect? ©2010 Information Architected, Inc. 5
  6. 6. So, to our “real” (Virtual) World of Enterprise 2.0 ©2010 Information Architected, Inc.
  7. 7. Strategically Flexible Has An Inability To Effectively Collaborate Negatively Impacted Your Organization? (n=114) Yes, And It Happens Often 41% Occasionally 52% No, Never 7% 0% 10% 20% 30% 40% 50% 60% Source: Information Architected, Inc. ©2010 Information Architected, Inc. 7
  8. 8. Complications of Real Work Strategically Flexible Info is Everywhere, Time Available and In Many Forms Urgency Varies ©2010 Information Architected, Inc. 8
  9. 9. What systems do you use for work everyday? ©2010 Information Architected, Inc.
  10. 10. Strategically Flexible Meet the Info-Juggling Knowledge Worker Source: Information Architected, Inc. ©2010 Information Architected, Inc. 10
  11. 11. If you were going to streamline the previous Employee Experience, what would you do? ©2010 Information Architected, Inc.
  12. 12. Strategically Flexible Info-Juggling 2.0 (Adding More Tools != Better) Twitter Yammer MediaWiki Google (web search) Jive Source: Information Architected, Inc. ©2010 Information Architected, Inc. 12
  13. 13. Strategically Flexible Untwist the Enterprise Twister! Source: ©2010 Information Architected, Inc. 13
  14. 14. For Customer-Facing UIs Strategically Flexible • The goal is typically to build an interface that allows the customer to find exactly what they want on your site, and buy or otherwise engage in beginning stages of buying (information gathering, download a whitepaper, find a physical store location, etc.). • OR to engage customers/prospects/fans where they already LIVE - Facebook, Twitter, YouTube, etc. • The more integrated and effective the User Experience, the more likely you are to keep those customers • This entire experience, is owned, funded, analyzed and improved/ tested over time. Some companies being demonstrably better at this than others. • Keys? – Ownership – Integration – Testing and Revising ©2010 Information Architected, Inc. 14
  15. 15. For Employee-Facing UIs Strategically Flexible • Employees are provided with a variety of applications, platforms, systems, and interfaces - built at different times, with different goals, different look and feel, different login techniques, different business and IT ownership, etc.. • Integration? More often than not, copy and paste, and physically moving content between systems/people are how information flows • New employees have to specifically be walked through what system to use, how to use it, and when - most are not so obvious that they can just jump right in without help, which means new employees take weeks to months to become efficient and effective • Even experienced/long-term employees typically have to rely on asking others when it’s no longer obvious or they don’t remember, where they need to go and how to get their jobs done • Employees are the GLUE and manual workflow to connect all of the systems, aside from those rare “corporate-wide” initiatives that integrate capabilities. Down-sized? There went your workflow... ©2010 Information Architected, Inc. 15
  16. 16. Strategically Flexible The New Voice of the CIO: Insights from the Global Chief Information Officer Study • Researchers interviewed more than 2500 CIOs worldwide to compare and contrast the behaviors of low growth CIOs and their high growth colleagues. • High growth CIOs actively use collaboration and partnering technology within the IT organization 60 percent more often than low growth CIOs. • High growth CIOs devote 87 percent more of their time to enabling the business and corporate vision than low growth CIOs. • High growth CIOs spend 55 percent of their time on activities that spur innovation. Low growth CIOs are mired in tactical execution and IT issues. • Specific innovation activities include generating buy-in for innovative plans, implementing new technologies & managing non-technology issues. • High growth CIOs spend 94 percent more time integrating business and technology to innovate than low-growth CIOs. Source: IBM Global CIO Study (2009) ©2010 Information Architected, Inc. 16
  17. 17. Aim for the People - He/She is US! Strategically Flexible ©2010 Information Architected, Inc. 17
  18. 18. Why? ©2010 Information Architected, Inc.
  19. 19. Strategically Flexible ©2010 Information Architected, Inc. 19
  20. 20. So where should you integrate? ©2010 Information Architected, Inc.
  21. 21. Strategically Flexible ©2010 Information Architected, Inc. 21
  22. 22. Strategically Flexible Search Across People, Messages, Groups ©2010 Information Architected, Inc. 22
  23. 23. Strategically Flexible ©2010 Information Architected, Inc. 23
  24. 24. Security ©2010 Information Architected, Inc.
  25. 25. Portal/Dashboard ©2010 Information Architected, Inc.
  26. 26. Strategically Flexible ©2010 Information Architected, Inc. 26
  27. 27. Strategically Flexible ©2010 Information Architected, Inc. 27
  28. 28. Strategically Flexible ©2010 Information Architected, Inc. 28
  29. 29. Before 2.0 Overhaul (SharePoint) ©2010 Information Architected, Inc.
  30. 30. After 2.0 Overhaul (ThoughtFarmer) ©2010 Information Architected, Inc.
  31. 31. Before 2.0 Overhaul (Phase II [MediWiki 2002-2004 era]) ©2010 Information Architected, Inc.
  32. 32. After 2.0 Overhaul (ThoughtFarmer) ©2010 Information Architected, Inc.
  33. 33. Strategically Flexible ©2010 Information Architected, Inc. 33
  34. 34. Strategically Flexible ©2010 Information Architected, Inc. 34
  35. 35. Strategically Flexible ©2010 Information Architected, Inc. 35
  36. 36. Process ©2010 Information Architected, Inc.
  37. 37. Input/Output Wherever You Want It ©2010 Information Architected, Inc.
  38. 38. ©2010 Information Architected, Inc.
  39. 39. I/Os from SocialCast Strategically Flexible ©2010 Information Architected, Inc. 39
  40. 40. Technical Architecture from Attensa Strategically Flexible Input Output Analytics and Reporting Internal Feeds AJAX Web User Interface Library Management Aggregation: Scheduled data retrieval and Syndication: Managed, organized and External Internet Feeds Sharing, Commenting & Desktop Alert Collaboration content normalization Article Meta Data Management standardized output Attention, Tagging & Bookmarking Attensa Publishing Email Digest & Alert Search Index of repository Subscription Managment & Email to RSS Publishing Routing Portlets: JSR-168 & Web Part Channel Creation Mash ups and filters System Connectors User & Group Management Mobile proxy and delivery Roles and Access Controls Content Repository API for custom integration API for custom integration ©2010 Information Architected, Inc. 40
  41. 41. Strategically Flexible Outlook RSS Reader Desktop Notification Widget ©2010 Information Architected, Inc. 41
  42. 42. Remember... ©2010 Information Architected, Inc.
  43. 43. Strategically Flexible ©2010 Information Architected, Inc. 43
  44. 44. Questions? Comments? Strategically Flexible If Your E2.0 Efforts are Stalled or Just Getting Started, Get in Touch and Let’s Integrate before IT Disintegrates Dan Keldsen Principal, Information Architected 617-933-9655 @dankeldsen ©2010 Information Architected, Inc. 44