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Presentation given on Wednesday, June 16, 2010 at 8am ET at the Enterprise 2.0 Conference. 5th presentation I've given at this event over last 2.5 years. Timing is right - convergence, integration, standards - people are finally looking at E2.0 as PART of their overall business architecture, and not just a stand-alone capabilities.
Track: Tackling Enterprise 2.0 Business Challenges
It is now 4 years into the Enterprise 2.0 movement, 7 years into Enterprise Wikis, and 20 years since the birth of HTML and the web.
Organizations have never had as much potential flexibility for collaboration, content, search and process tools to be used with their employees, partners, suppliers and customers - but even though core beliefs at the heart of Enterprise 2.0 are in the power of transparency and loosely coupled services, most organizations have blown themselves to bits through extremely DIS-integrated E2.0 (and prior era) solutions.
If you're headed down the path of a microblogging platform from one vendor, a wiki from another, a mashup platform from yet another, a community site from another, and a search engine from yet another - save yourself the time, money and resources BEFORE you commit a single cent, and set yourself up for faster, better and cheaper STRATEGIC flexibility. Or be ready to watch your competition/market fly by while you're busy playing Enterprise 2.0 Twister with a dozen, non-integrated, siloed solutions, and the fiefdoms that come with them.
If you've fallen into this trap already - how do you get out? and without breaking the bank, or getting fired?
Let's talk best AND worst practices - and how to balance the pragmatic and simple, with the need for a strategy that converge and unify your Enterprise 2.0 investments before it's too late.