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Enterprise 2.0




From the Horse’s Mouth




                         Presented by
1. 10,000+ Employees
2. E2.0 Beyond Pilot/In Production
3. Senior Management Jockeys
4. Thousands of Engaged Users
5. Command $ Million+ Budgets
6. Budget Based on Actual Spend
7. Multidisciplinary E2.0 teams
@20Adoption - www.20adoptioncouncil.com
One Key Finding...
Resistance is Real!
Vote for the Resistance!
         Top Resistance is?
Management?     IT?         Users?
NO!
Resistance is Real
                               Mgmt                   Users

              IT




                                                            ∆4
                                                              0%
                                                   72%
                          64%                     Experienced
 49%                     Experienced
Experienced   38%                      40%
              Overcame                 Overcame                  32%
                                                                Overcame



  Source: Information Architected and The 2.0 Adoption Council
Deeper into User Issues
                                            ned for the report
                    And mo    re... stay tu
     User                                          Community
   Resistance                                       Support
                           Training
                         Requirements

 72%                                               72%
Experienced                                       Experienced
                          50%
              32%        Experienced   37%
                                       Overcame                  32%
              Overcame                                          Overcame




  Source: Information Architected and The 2.0 Adoption Council
Deeper into Management
                                       y tuned for the report
                 And m ore... sta
     Mgmt                  Measuring
   Resistance                ROI                  Lack of Vision



 64%                      69%                      67%
                         Experienced              Experienced
Experienced
              40%
              Overcame
                                                                 24%
                                        12%                     Overcame

                                       Overcame

  Source: Information Architected and The 2.0 Adoption Council
Deeper into IT Issues
                                  tu ned for the report
          And m ore... stay
                                                   Technology
                          Immaturity of            Integration
                           Technology
 IT Resistance

                                                   63%
 49%                      54%                     Experienced
Experienced   38%
              Overcame
                         Experienced
                                                                 38%
                                                                Overcame
                                        17%
                                       Overcame


  Source: Information Architected and The 2.0 Adoption Council
Long Tail of 2.0 Budgets
 Top Two:     And more... stay tuned for the
                                             report
 Software 21%
 Staffing 19%      Adoption Disconnect:
                          #8 Ongoing Community Mgmt 5%
                          #10 Training 4%
                          #11 Internal Communications 3%
21%
      19%


            10% 10%
                       8%
                             6%    6%    5%   5%    4%    3%
                                                                   1%
1      2                                 8          10 11
    Source: Information Architected and The 2.0 Adoption Council
Budgets for Entire E2.0 Initiative
                                            ?
                           tr um - caused by
   Spend  ing across spec
   (stay tuned  for the report)




     41%
                                                     35%


                                22%




 < $500k                $500k - 1 Mill          > $1 Million
Source: Information Architected and The 2.0 Adoption Council
he 2.0 Thoroughbreds
L essons Lea rned from t

   Enterprise 2 .0 isn’t Free
              up” Systems     is Simple
   “Standing                        Requires...
          g Adoption i  sn’t Magic,
   Drivin
      Resources
      Time
       Focus
       Money


Bottom Line: Stop Horsing Around
Thank You




For underwriting this research project
surveys.crowdcast.com/adoption


               Join the action
                    in the
               Adoption Index
                 Prediction
                   Market
Stay tuned fo
                                                r the report..
                                                              .


Questions? See us @ Unconference

Carl Frappaolo                   Dan Keldsen
Co-founder, Principal            Co-founder, Principal
cf@InformationArchitected.com    dk@InformationArchitected.com
twitter.com/carlfrappaolo        twitter.com/dankeldsen
617-933-2584                     617-933-9655


         www.InformationArchitected.com

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Enterprise 2.0: Straight From The Horse's Mouth

  • 1. Enterprise 2.0 From the Horse’s Mouth Presented by
  • 2. 1. 10,000+ Employees 2. E2.0 Beyond Pilot/In Production 3. Senior Management Jockeys 4. Thousands of Engaged Users 5. Command $ Million+ Budgets 6. Budget Based on Actual Spend 7. Multidisciplinary E2.0 teams
  • 5. Vote for the Resistance! Top Resistance is? Management? IT? Users?
  • 6. NO!
  • 7. Resistance is Real Mgmt Users IT ∆4 0% 72% 64% Experienced 49% Experienced Experienced 38% 40% Overcame Overcame 32% Overcame Source: Information Architected and The 2.0 Adoption Council
  • 8. Deeper into User Issues ned for the report And mo re... stay tu User Community Resistance Support Training Requirements 72% 72% Experienced Experienced 50% 32% Experienced 37% Overcame 32% Overcame Overcame Source: Information Architected and The 2.0 Adoption Council
  • 9. Deeper into Management y tuned for the report And m ore... sta Mgmt Measuring Resistance ROI Lack of Vision 64% 69% 67% Experienced Experienced Experienced 40% Overcame 24% 12% Overcame Overcame Source: Information Architected and The 2.0 Adoption Council
  • 10. Deeper into IT Issues tu ned for the report And m ore... stay Technology Immaturity of Integration Technology IT Resistance 63% 49% 54% Experienced Experienced 38% Overcame Experienced 38% Overcame 17% Overcame Source: Information Architected and The 2.0 Adoption Council
  • 11. Long Tail of 2.0 Budgets Top Two: And more... stay tuned for the report Software 21% Staffing 19% Adoption Disconnect: #8 Ongoing Community Mgmt 5% #10 Training 4% #11 Internal Communications 3% 21% 19% 10% 10% 8% 6% 6% 5% 5% 4% 3% 1% 1 2 8 10 11 Source: Information Architected and The 2.0 Adoption Council
  • 12. Budgets for Entire E2.0 Initiative ? tr um - caused by Spend ing across spec (stay tuned for the report) 41% 35% 22% < $500k $500k - 1 Mill > $1 Million Source: Information Architected and The 2.0 Adoption Council
  • 13. he 2.0 Thoroughbreds L essons Lea rned from t Enterprise 2 .0 isn’t Free up” Systems is Simple “Standing Requires... g Adoption i sn’t Magic, Drivin Resources Time Focus Money Bottom Line: Stop Horsing Around
  • 14. Thank You For underwriting this research project
  • 15. surveys.crowdcast.com/adoption Join the action in the Adoption Index Prediction Market
  • 16. Stay tuned fo r the report.. . Questions? See us @ Unconference Carl Frappaolo Dan Keldsen Co-founder, Principal Co-founder, Principal cf@InformationArchitected.com dk@InformationArchitected.com twitter.com/carlfrappaolo twitter.com/dankeldsen 617-933-2584 617-933-9655 www.InformationArchitected.com