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Enterprise 2.0 and
        Innovation
         Do you have the strength to
  embrace Innovation in a 2.0 world?




                     Dan Keldsen
              Co-founder & Principal




                                       1
Enterprise 2.0 is not




                        2
It’s...




          3
And this discussion...



                         4
Needs YOUR
 involvement




               5
Raise your left hand
 If you have   HEARD of Enterprise 2.0




                                         6
Raise your other left hand
     If you are   DOING Enterprise 2.0




                                         7
And hands up...
If you’re interested in Innovation




                                     8
Three Things to Take
    Away, Today
   on Enterprise 2.0 and Innovation




                                      9
1
Technology is only ONE part of
what makes Enterprise 2.0 useful
        and relevant...


    (Secret Hint)
    It’s not the most important part




                                       10
Technology
    is
Mis-used,
 Un-used,
& Ab-used
Cartoon from:
http://blogs.technet.com/tarpara/archive/2007/09/05/evolving-company-culture-starts-with-a-sharepoint.aspx



                                                                                                             11
And new technologies
come along every day...


                          12
NOTHING is adopted instantly
         (Not a bad thing, BTW)
 Graphic Source: Geoffrey Moore - Dealing with Darwin

                                                        13
For Enterprise 2.0
Wikis are the most popularly known tool...




                                             14
What Technologies Fall into Your
                 Definition of an Enterprise 2.0 Platform?




                                             20
Source: AIIM Market Intelligence (Q1 2008)

                                                            15
These are not
“brand new”
  inventions


                16
First wiki
created in
  1995
by Ward Cunningham




                     17
~10 years later...
   (an overnight success!)




                             18
Because of... “The Wikipedia Factor”




  Influential Source: http://www.slideshare.net/xxc/wiki-and-km




                                                                 19
What most people
 now just call...


                    20
The Encyclopedia



                   21
Disruptive Innovation
in Encyclopedia creation... who saw that coming?
                 (Not Brittanica)




                                                   22
Enterprise 2.0 was born from
    “The Web 2.0 Wave”




Influential Source: http://www.slideshare.net/xxc/wiki-and-km




                                                               23
Web 2.0
Has completely changed
 the “consumer web”


                         24
Source: Goviral.com “The Social Metropolis”




                                              25
And “the web” has
    infected


                    26
The Enterprise



                 27
Which seems to have
happened instantly...


                        28
But unlike Steroids
     (Innovation in Baseball?)




                                 29
The journey from
   Personal Productivity to
Social Participation took roughly

      24 years
                                    30
Personal computers
                        Participation today exposes
 heralded individual
                       individual work more broadly
    productivity




                                                      31
The Social Factor Creates



      A MAGNIFICATION effect




                               32
2   If Enterprise 2.0 doesn’t help
          the People in your
    organization, you have failed


          Failure typically due to:
          End goals unclear
          People aren’t empowered
          Tools gone wrong


                                      33
This is not a brain
(Put your brains to work)
                               (All of them)



        (Everywhere)        (All the time)




                                               34
Brains...
 Can’t hire the talent you
 want, aren’t tapping the
 talent you already have.




      Perhaps it’s time to
          re-think hiring,
            training, and
              retaining...




                             35
Do you have the right
 people innovating?
Measure talents and create the right teams using three
                   measurements

        What’s their Orientation to Change?
       How Do They Best Process Problems?
       How Do They Decide Where to Start?



                                                         36
Otherwise...
You might be doing it wrong




                              37
From: http://GiveUpInternet.com

                                  38
You’re doing
  it wrong!




               From: http://Gawker.com

                                         39
3   Culture Creeps Cautiously




                                40
And Culture is made
       of...
     That’s right, PEOPLE




                            41
Are you wearing the
red shirt of innovation?
                           42
“We Value Your Input”




“By Your, I Meant My...”
                           43
Culture is
 The environment and rules put in place




Official               vs.        (Real)



                                          44
45
Your organization may not
be ready for Enterprise 2.0




                              46
Better to know where you stand
      than shoot blindly...

          . .
       . . .
      . . ..

                                 47
A common question



                    48
If you don’t have
 MILLENNIALS in
your organization...


                       49
Meet     You
     art                n g
 Sm




Go                         a  l
                      igit
  ogl
      ey            D


      The Millennials
                                  50
Are you doomed?



                  51
Likely?
  No.


          52
What are YOU Trying to Do with
                             Enterprise 2.0?




                                                       Millennials
                                                       Gen X

                                                       Boomers




Source: AIIM Market Intelligence
            (2008)
                                                                     53
How Likely is Your Organization to Use
                  Enterprise 2.0 for the Following?
                      (Millennials vs. Average)
                                                (30%)




                                                        (25%)




                                                         (25%)




                                                                (19%)



Source: AIIM Market Intelligence
            (2008)
                                                                        54
Age matters
   very slightly...




                      55
Attitude matters

FAR more
                   56
Culture matters
   THE
  MOST
                  57
So what does
Enterprise 2.0
   provide?


                 58
1
Participation



         Brains!
    More Brains!
                59
2
Transparency



     Information
    Connections
       Decisions
         Experts
               60
3
         Simplicity
Platform neutrality
          Usability
     Integratability
              Cost



Low Barriers
                   61
4
           Time-to-market
           Time-to-update
        Time-to-comment
            Time-to-create
        Time-to-distribute
           Time-to-correct

Speed

                         62
So...



        63
If the Front End of
     Innovation


                      64
Is meant to create
   possibilities...


                      65
Isn’t it time you
   created an
  environment


                    66
Where ideas could
multiply in all corners?


                           67
68
1,000,000?
             69
Enterprise 2.0 can support innovation
     successfully at any level...




      Individual   Team   Organization   Customers




   The benefit is simply... Magnified
                                                     70
For
everyone
 on the
 earth?
           71
Remember Wikipedia?



                      72
Although...
Is YOUR organization ready for that?




                                       73
This is not theory




                     74
Enable connections
   (Hint: Keywords for multiple audiences)



          Barack

                   McCain




          SnapShot of
  johnmccain.com (rank #56,772),
barackobama.com (#842) - Compete
                                             75
5,566
4,355


 5,917

  9,423
          76
The Power of a Retweet
     (twitip.com)




                         77
Forge Connections
 Ideas are improved as they are connected to each
other, and as the people behind them are connected




                                                     78
LinkedIn - My First Few Months
                          March
                          2004



                                  181




                                        79
A Year Later

               304




                     80
5 Years Later
                1224




                       81
My LinkedIn network as of:
     March 16, 2009
                             1653




                                    82
So, Does 2.0 (of any kind)
fit into YOUR Innovation strategy?




                                    83
How we can help
     Innovation
    Management                        IAM Alert (News)
     Education
                                           IAM Talking
Enterprise 2.0                             (Interviews)
 Education
                                            Research




             Enterprise 2.0   Innovation
               Strategy        Strategy
                                                         84
Bonus resources
    Just for you...
This deck, bonus slides, interviews on
Enterprise 2.0 and Innovation, and more...

InformationArchitected.com/e2bonus

Or Email (send blank msg):
E2Bonus@InformationArchitected.com


        Or just hand me your business card...
                        (paper isn’t dead yet)
                                            85
Let’s Discuss

                         Dan Keldsen
                   Co-founder, Principal
             at Information Architected

        dk@InformationArchitected.com

           LinkedIn.com/in/dankeldsen
               Twitter.com/dankeldsen

                 Bonus resources at:
InformationArchitected.com/e2bonus
                                       86

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