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The other side of innovation
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Do You Have the Strength to Embrace Innovation in a 2.0 World?

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Presentation given at the Front End of Innovation on Tuesday, May 19th, 2009 in Boston, MA.

If you aren't yet using Enterprise 2.0 (or Web 2.0 - let's not get hung up on labels as a barrier to adoption) for Innovation... What are you waiting for? If you've begun, what return have you seen? Pitfalls?

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Do You Have the Strength to Embrace Innovation in a 2.0 World?

  1. Enterprise 2.0 and Innovation Do you have the strength to embrace Innovation in a 2.0 world? Dan Keldsen Co-founder & Principal 1
  2. Enterprise 2.0 is not 2
  3. It’s... 3
  4. And this discussion... 4
  5. Needs YOUR involvement 5
  6. Raise your left hand If you have HEARD of Enterprise 2.0 6
  7. Raise your other left hand If you are DOING Enterprise 2.0 7
  8. And hands up... If you’re interested in Innovation 8
  9. Three Things to Take Away, Today on Enterprise 2.0 and Innovation 9
  10. 1 Technology is only ONE part of what makes Enterprise 2.0 useful and relevant... (Secret Hint) It’s not the most important part 10
  11. Technology is Mis-used, Un-used, & Ab-used Cartoon from: http://blogs.technet.com/tarpara/archive/2007/09/05/evolving-company-culture-starts-with-a-sharepoint.aspx 11
  12. And new technologies come along every day... 12
  13. NOTHING is adopted instantly (Not a bad thing, BTW) Graphic Source: Geoffrey Moore - Dealing with Darwin 13
  14. For Enterprise 2.0 Wikis are the most popularly known tool... 14
  15. What Technologies Fall into Your Definition of an Enterprise 2.0 Platform? 20 Source: AIIM Market Intelligence (Q1 2008) 15
  16. These are not “brand new” inventions 16
  17. First wiki created in 1995 by Ward Cunningham 17
  18. ~10 years later... (an overnight success!) 18
  19. Because of... “The Wikipedia Factor” Influential Source: http://www.slideshare.net/xxc/wiki-and-km 19
  20. What most people now just call... 20
  21. The Encyclopedia 21
  22. Disruptive Innovation in Encyclopedia creation... who saw that coming? (Not Brittanica) 22
  23. Enterprise 2.0 was born from “The Web 2.0 Wave” Influential Source: http://www.slideshare.net/xxc/wiki-and-km 23
  24. Web 2.0 Has completely changed the “consumer web” 24
  25. Source: Goviral.com “The Social Metropolis” 25
  26. And “the web” has infected 26
  27. The Enterprise 27
  28. Which seems to have happened instantly... 28
  29. But unlike Steroids (Innovation in Baseball?) 29
  30. The journey from Personal Productivity to Social Participation took roughly 24 years 30
  31. Personal computers Participation today exposes heralded individual individual work more broadly productivity 31
  32. The Social Factor Creates A MAGNIFICATION effect 32
  33. 2 If Enterprise 2.0 doesn’t help the People in your organization, you have failed Failure typically due to: End goals unclear People aren’t empowered Tools gone wrong 33
  34. This is not a brain (Put your brains to work) (All of them) (Everywhere) (All the time) 34
  35. Brains... Can’t hire the talent you want, aren’t tapping the talent you already have. Perhaps it’s time to re-think hiring, training, and retaining... 35
  36. Do you have the right people innovating? Measure talents and create the right teams using three measurements What’s their Orientation to Change? How Do They Best Process Problems? How Do They Decide Where to Start? 36
  37. Otherwise... You might be doing it wrong 37
  38. From: http://GiveUpInternet.com 38
  39. You’re doing it wrong! From: http://Gawker.com 39
  40. 3 Culture Creeps Cautiously 40
  41. And Culture is made of... That’s right, PEOPLE 41
  42. Are you wearing the red shirt of innovation? 42
  43. “We Value Your Input” “By Your, I Meant My...” 43
  44. Culture is The environment and rules put in place Official vs. (Real) 44
  45. 45
  46. Your organization may not be ready for Enterprise 2.0 46
  47. Better to know where you stand than shoot blindly... . . . . . . . .. 47
  48. A common question 48
  49. If you don’t have MILLENNIALS in your organization... 49
  50. Meet You art n g Sm Go a l igit ogl ey D The Millennials 50
  51. Are you doomed? 51
  52. Likely? No. 52
  53. What are YOU Trying to Do with Enterprise 2.0? Millennials Gen X Boomers Source: AIIM Market Intelligence (2008) 53
  54. How Likely is Your Organization to Use Enterprise 2.0 for the Following? (Millennials vs. Average) (30%) (25%) (25%) (19%) Source: AIIM Market Intelligence (2008) 54
  55. Age matters very slightly... 55
  56. Attitude matters FAR more 56
  57. Culture matters THE MOST 57
  58. So what does Enterprise 2.0 provide? 58
  59. 1 Participation Brains! More Brains! 59
  60. 2 Transparency Information Connections Decisions Experts 60
  61. 3 Simplicity Platform neutrality Usability Integratability Cost Low Barriers 61
  62. 4 Time-to-market Time-to-update Time-to-comment Time-to-create Time-to-distribute Time-to-correct Speed 62
  63. So... 63
  64. If the Front End of Innovation 64
  65. Is meant to create possibilities... 65
  66. Isn’t it time you created an environment 66
  67. Where ideas could multiply in all corners? 67
  68. 68
  69. 1,000,000? 69
  70. Enterprise 2.0 can support innovation successfully at any level... Individual Team Organization Customers The benefit is simply... Magnified 70
  71. For everyone on the earth? 71
  72. Remember Wikipedia? 72
  73. Although... Is YOUR organization ready for that? 73
  74. This is not theory 74
  75. Enable connections (Hint: Keywords for multiple audiences) Barack McCain SnapShot of johnmccain.com (rank #56,772), barackobama.com (#842) - Compete 75
  76. 5,566 4,355 5,917 9,423 76
  77. The Power of a Retweet (twitip.com) 77
  78. Forge Connections Ideas are improved as they are connected to each other, and as the people behind them are connected 78
  79. LinkedIn - My First Few Months March 2004 181 79
  80. A Year Later 304 80
  81. 5 Years Later 1224 81
  82. My LinkedIn network as of: March 16, 2009 1653 82
  83. So, Does 2.0 (of any kind) fit into YOUR Innovation strategy? 83
  84. How we can help Innovation Management IAM Alert (News) Education IAM Talking Enterprise 2.0 (Interviews) Education Research Enterprise 2.0 Innovation Strategy Strategy 84
  85. Bonus resources Just for you... This deck, bonus slides, interviews on Enterprise 2.0 and Innovation, and more... InformationArchitected.com/e2bonus Or Email (send blank msg): E2Bonus@InformationArchitected.com Or just hand me your business card... (paper isn’t dead yet) 85
  86. Let’s Discuss Dan Keldsen Co-founder, Principal at Information Architected dk@InformationArchitected.com LinkedIn.com/in/dankeldsen Twitter.com/dankeldsen Bonus resources at: InformationArchitected.com/e2bonus 86

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