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DO OR DIE
INNOVATION BY PROCESS-BASED
  INFORMATION MANAGEMENT




                                     DAN KELDSEN
                         CO-FOUNDER AND PRINCIPAL
                 WWW.INFORMATIONARCHITECTED.COM
DO OR DO NOT
THERE IS NO “TRY”
JEDI MASTER YODA
NOW IN THE FORM OF A SELF-ADHESIVE STAMP!
            SOURCE: US POSTAL SERVICE
“INNOVATION IS OVER-
RATED, OUR COMPANY IS
    DOING JUST FINE!”
IF YOU THOUGHT THAT -
YOU WOULDN’T BE HERE...
         (I HOPE!)
BUT JUST IN CASE...
WHAT EFFECT CAN
   IMPROVING
“INNOVATION” IN
 YOUR COMPANY
     HAVE?
IMPROVE “IDEA-TO-
CONCEPT” TIME FROM TWO
   MONTHS (60 DAYS)
                           E:      T
                       NOT OESN’
                          ”D
                   NC  EPT T’S A
                “CO EAN I            ...
                               D UCT
                      M
                        ED PRO
                 FIN ISH YET.
TO TWO HOURS
   (.08 DAYS)
USE LEAN
MANUFACTURING TO
GET AN ENTIRE CAR BUILT
& DELIVERED IN LESS
 THAN 7 DAYS FROM
CUSTOMER PURCHASE
(RATHER THAN 6 MONTHS OF
 SIMPLY SITTING ON THE LOT)
HOW DO DRAMATICALLY
TIGHTER CYCLES AFFECT
  COSTS AND REVENUES?
TTM AND REVENUE IMPACT


300,000
225,000                       OF T
150,000                   ARMEN
                        YE ST
                      1 E
 75,000
      0              I NV              TO N                                                                      TS IN
                                                                                                               FI EG 3
                                    AR-EVE                                                                   O B R
                                                                                                           PR ’T EA
 -75,000                          YE K
                                1 EA
-150,000                                                                                                   ON IL Y
                                                                                                          D T
                                BR
-225,000                                                                                                  UN
-300,000




                                                                                                                                   Q1 2010

                                                                                                                                             Q2 2010

                                                                                                                                                       Q3 2010

                                                                                                                                                                 Q4 2010
           Q1 2007

                     Q2 2007

                               Q3 2007

                                         Q4 2007

                                                   Q1 2008

                                                             Q2 2008

                                                                       Q3 2008

                                                                                 Q4 2008

                                                                                           Q1 2009

                                                                                                     Q2 2009

                                                                                                               Q3 2009

                                                                                                                         Q4 2009
TTM AND REVENUE IMPACT




SOURCE: PRESENTATION BY VISION CONSULTING (VISION.COM) REGARDING PAYBACK AND AGILE DEVELOPMENT
TTM AND REVENUE IMPACT




SOURCE: PRESENTATION BY VISION CONSULTING (VISION.COM) REGARDING PAYBACK AND AGILE DEVELOPMENT
ACCELERATE YOUR IDEAS
SUSTAINABLY, FOR EVERYONE, ALL THE TIME
BUT HOW CAN YOU DO
       THAT?
INNOVATION !=
  INVENTION
RATHER, BUILDING ON TOP OF THE PAST...
INNOVATING ON TOP OF PAST INVENTIONS/INNOVATIONS
FOR EXAMPLE
INFINITY OUT OF 12
ONLY SO MANY NOTES TO WORK WITH
FORGE CONNECTIONS
  MEMORIES ARE BUILT BY PATHS
 THAT ARE REINFORCED OVER TIME
TRAPPED BY THE PAST?
OR FREED BY THE CONNECTIONS?
SO, BUSINESS AND
INNOVATION... HOW DO
       YOU DO IT?
EVOLUTION & MATURITY
MATURITY OF INNOVATION
    SOURCE: 24/7 INNOVATION - STEPHEN SHAPIRO
UNDERSTANDING YOUR CORE
    SOURCE: 24/7 INNOVATION - STEPHEN SHAPIRO
UNDERSTANDING YOUR CORE
    SOURCE: 24/7 INNOVATION - STEPHEN SHAPIRO
POINT BEING -
INNOVATION NEEDS
  FOCUS FIRST
IDEAS SECOND
NOTHING SO DANGEROUS
     AS AN IDEA...
    ...AS WHEN IT’S YOUR ONLY ONE
SO, LET’S GO FOR, SAY...
KAIZEN, LEAN, AND 1,000,000
IT’S ABOUT
TEAMWORK AND
   INDIVIDUAL
 CONTRIBUTION
POWER OF ONE
OR POWER OF MANY?
NEED TECHNIQUES
FOR INDIVIDUALS AND
       TEAMS
SOURCE: OK-CANCEL.COM



     CLASSIC BRAINSTORMING KILLERS
          (SUSPEND JUDGEMENT “ANYONE GOT A ‘GOOD’ IDEA?”)
CLEARLY CULTURE (AND
  ATTITUDE) MATTERS
IDEATION TOOLS

    T O
   A D
 H S    ?
W L SE
  O U
 O U
T O
  Y




        SOURCE: DELPHI GROUP 2006
NO “INNOVATION PILL”
ESCAPE THE MORPHOLOGICAL MATRIX
(OR NOT, ACTUALLY - THAT’S A MATRIX YOU CAN TRUST!)
BUT IS “THINKING
 HARDER” (OR MORE
CREATIVELY) THE END?
CE N'EST PAS UN CERVEAU
SOURCE: BOKARDO.COM


CONSUMERS CONTRIBUTE
  EMPLOYEES DON’T - OR SO MANY SAY...
IF THE PAST TRULY DOES
 INFORM/SHAPE TODAY
   AND THE FUTURE...
T RIZ




   TAPPING THE PAST IS KEY
(BUT HOW DO YOU DO THAT WITHOUT WASTING TIME?)
HISTORY THROUGH PATENTS

GENRICH ALTSHULLER - “FATHER OF TRIZ”

5 MAJOR LEVELS/CATEGORIES OF INVENTION

  CONVENTIONAL SOLUTIONS (32%)

  IMPROVEMENT OF EXISTING SYSTEM (45%)

  MAJOR IMPROVEMENT OF EXISTING SYSTEMS (18%)

  NEXT GENERATION THRU SCIENCE (4%)

  TRULY NEW SCIENTIFIC AND TECHNOLOGICAL
  DISCOVERY (1%)
TRIZ HAS A LARGE TOOLBOX


60 YEARS OF RESEARCH (KNOWLEDGEBASE)

CONTRADICTION MATRIX (BEST PRACTICES)

9 WINDOWS (VISUALIZATION, SYSTEMS THINKING)

IDEAL FINAL RESULT (VISIONING, FOCUS ON OUTCOME)

MAPPING (BUSINESS PROCESS MANAGEMENT)
INNOVATION IS
KNOWLEDGE APPLIED,
NOT JUST COLLECTED
NEED SYSTEMS & ABILITY
TO TAP YOUR PEOPLE
KNOWLEDGE PROCESSING
                                               ...A
                                                    ND
                                                TAP HOW
                                                     E       Y
                                               KN XISTI OU
                                             FRO OWLE NG
                                                  M O DGE
                                                      U
                                           OR     YOU TSIDE
                                              GAN R
                                                   IZA
                                                       TIO
                                                           N!




GRAPHIC SOURCE: IBM GLOBAL INNOVATION OUTLOOK 2005
TAP THOSE MINDS



                 SENSING
                  HUBS?




GRAPHIC SOURCE: IBM GLOBAL INNOVATION OUTLOOK 2005
WHAT’S THE PROCESS
   LOOK LIKE?
FOCUS!




    SOURCE: 24/7
INNOVATION - STEPHEN
      SHAPIRO
IDEA LOOPS




SOURCE: IMAGINATIK USER CONFERENCE 2006
“STAGE-GATE” PRODUCT
DEVELOPMENT PROCESS
TO SUM UP
INNOVATION IS ESSENTIAL
OTHERWISE, YOU’RE DEAD
(JUST A MATTER OF TIME)
NEED TO FOCUS ON AN
AREA TO INNOVATE ON
         FIRST
PULL APART THE PROBLEM
GENERATE TONS OF
     IDEAS
(OR LOOK TO THE PAST
  FOR PRIOR IDEAS)
PICK THE BEST CANDIDATES
       (EVOLUTION)
RUN THE GAUNTLET
    (PROCESS)
TAKE IT TO THE MARKET
AND ADAPT AND IMPROVE
 AS QUICKLY AS YOU CAN
TO KEEP AHEAD ON THE
 INNOVATION CURVE
WATCH FOR CHASMS ET AL
 SOURCE: GEOFFREY MOORE - DEALING WITH DARWIN
YOU CAN DO IT!
(MILLIONS HAVE DONE IT BEFORE YOU)
ARE YOUR
PEOPLE TRAINED
FOR INNOVATION?
IS YOUR
 CULTURE READY
FOR INNOVATION?
IS YOUR
INFORMATION ARCHITECTED
     FOR INNOVATION?
WE CAN RAPIDLY GROW YOUR
     INNOVATION QUOTIENT
        WITH A TARGETED
ARCHITECTURE FOR INNOVATION
       FOR YOUR BUSINESS
ALWAYS OPEN TO                               Dan Keldsen
DISCUSS, DEBATE,                  Co-founder and Principal
CONSULT AND                                617-933-9655
EDUCATE                               dk@InformationArchitected.com




     Further details on our innovation capabilities at:
         www.InformationArchitected.com/
               InnovationManagement

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