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Enterprise 2.0 and
                              Innovation
                           Do you have the strength to embrace
                                    Innovation in a 2.0 world?

                                  at
                      es text /
                   lid on
                s S or c
             nu n f              om
          Bo io           te d.c               Dan Keldsen
               s
             er rchi )tec               Co-founder & Principal
         ll v nA
       fu tio           ck
     e
(se rma e2fei        de
  I nfo
For those that don’t
       know
Enterprise 2.0

• “The use of emergent social software
  platforms within companies, or between
  companies and their partners or
  customers”
 Source: Harvard Professor Andrew McAfee
The full deck paints a
     picture as to
 How and Why you SHOULD Do Enterprise 2.0... but
realistically, your organization may simply not be ready.
Reasons not to use
  Enterprise 2.0
    (For Innovation Purposes)
Can't use
 more ideas,
    or simply
 believe you
already have
     enough
Like doing
 things the
  hard way,
with as few
 people as
   possible
Believe that
          existing
         (pre-2.0)
   collaboration
     technology
    provides the
   collaboration
toolkit you need
Think wikis
 are whacky,
Blogs are BS
          and
  Twitter(or microblogging)




is for Twerps
All of which might
      actually be true
(If your existing toolkit works - I’m all for making the
most of investments and processes already in place)
In which case...
MAYBE Enterprise 2.0
   isn’t for you...
But how will you know,
      if you don’t
     experiment?
The cost is minimal
       (to free)
It’s likely experiments are
      already underway
   in the corners of the Enterprise where the Early
Adopters and Innovators are constantly searching and
                       improving
Remember the adoption curve
            (And LEVERAGE it)
 Graphic Source: Geoffrey Moore - Dealing with Darwin
So, Does 2.0 fit into YOUR Innovation
              strategy?
How we can help
How we can help
     Innovation
    Management                            IAM Alert (News)
     Education
                                               IAM Talking
Enterprise 2.0                                 (Interviews)
 Education
                                                Research




                 Enterprise 2.0   Innovation
                   Strategy        Strategy
Bonus resources
     Just for you...
The full deck on E2.0 and Innovation,
interviews on Enterprise 2.0 and
Innovation, and more...

InformationArchitected.com/e2bonus

Or Email (send blank msg):
E2Bonus@InformationArchitected.com

Or call us at 617-933-9655 to discuss your
project and how to align your business goals
to the most cost-effective approach for
Enterprise 2.0 in YOUR organization
Let’s Discuss

                              Dan Keldsen
                        Co-founder, Principal
                  at Information Architected

             dk@InformationArchitected.com

                LinkedIn.com/in/dankeldsen
                    Twitter.com/dankeldsen

-> InformationArchitected.com/e2bonus <-

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Bonus slides: Do You Have the Strength for Enterprise 2.0 and Innovation?

  • 1. Enterprise 2.0 and Innovation Do you have the strength to embrace Innovation in a 2.0 world? at es text / lid on s S or c nu n f om Bo io te d.c Dan Keldsen s er rchi )tec Co-founder & Principal ll v nA fu tio ck e (se rma e2fei de I nfo
  • 2. For those that don’t know
  • 3. Enterprise 2.0 • “The use of emergent social software platforms within companies, or between companies and their partners or customers” Source: Harvard Professor Andrew McAfee
  • 4. The full deck paints a picture as to How and Why you SHOULD Do Enterprise 2.0... but realistically, your organization may simply not be ready.
  • 5. Reasons not to use Enterprise 2.0 (For Innovation Purposes)
  • 6. Can't use more ideas, or simply believe you already have enough
  • 7. Like doing things the hard way, with as few people as possible
  • 8. Believe that existing (pre-2.0) collaboration technology provides the collaboration toolkit you need
  • 9. Think wikis are whacky, Blogs are BS and Twitter(or microblogging) is for Twerps
  • 10. All of which might actually be true (If your existing toolkit works - I’m all for making the most of investments and processes already in place)
  • 12. MAYBE Enterprise 2.0 isn’t for you...
  • 13. But how will you know, if you don’t experiment?
  • 14. The cost is minimal (to free)
  • 15. It’s likely experiments are already underway in the corners of the Enterprise where the Early Adopters and Innovators are constantly searching and improving
  • 16. Remember the adoption curve (And LEVERAGE it) Graphic Source: Geoffrey Moore - Dealing with Darwin
  • 17. So, Does 2.0 fit into YOUR Innovation strategy?
  • 18. How we can help
  • 19. How we can help Innovation Management IAM Alert (News) Education IAM Talking Enterprise 2.0 (Interviews) Education Research Enterprise 2.0 Innovation Strategy Strategy
  • 20. Bonus resources Just for you... The full deck on E2.0 and Innovation, interviews on Enterprise 2.0 and Innovation, and more... InformationArchitected.com/e2bonus Or Email (send blank msg): E2Bonus@InformationArchitected.com Or call us at 617-933-9655 to discuss your project and how to align your business goals to the most cost-effective approach for Enterprise 2.0 in YOUR organization
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