1. the face of outdoor advertising is CHANGING…

3. Top 5 Reasons to Go Digital with your Billboard Inventory ®

4. Reason 5

5. 5. Emergency Alerts & Community Service

6. Daktronics customers nationwide have used digital billboards to display Amber Alerts, weather advisories and other emergency alerts.

7. In fact,

8. Within minutes of the I-35W bridge collapse in Minneapolis, digital billboards were alerting motorists and advising them to take alternate routes.

9. Digital Billboards can Broadcast: Amber Alerts Weather advisories National security alerts Breaking news and more 1 2 3 4

10. Reason 4

11. 4. Time-Specific Advertising with Customized Playlists

12. CUSTOMIZED PLAYLISTS take full advantage of digital billboards by allowing advertisers to show time-specific messages. { {

13. For example , a local TV station could set up a playlist that advertises their morning show, their daytime programming, and their primetime lineup while people drive home from work.

14. This practice is known as “dayparting,”

15. it’s one of the GREATEST advantages of digital outdoor .

16. Daktronics digital billboards also have the ability to display REAL-TIME ADVERTISEMENTS.

17. Real-Time Advertising Creates a number of possibilities, and those possibilities add up to more potential clients .

18. Reason 3

19. 3. More Advertising Options = More Potential Advertisers

20. BEFORE

21. BEFORE digital outdoor, the cost of outdoor advertising was prohibitive to some businesses. Many “mom and pop” stores couldn’t afford to buy billboard space for any extended period of time, limiting the list of potential clients.

22. Digital outdoor has changed by offering unprecedented flexibility. Small businesses now have many options for outdoor advertising .

23. They can: 1 Advertise during specific hours of the day. Advertise for shorter periods of time. Share space with another small business 2 3

24. Reason 2

25. 2. Increase Your Advertising Space

27. =

28. =

29. Digital billboards can turn ONE location into TEN locations. =

30. Digital billboards can turn ONE location into TEN locations. A single digital billboard can provide space to multiple advertisers for a time period that YOU DECIDE . =

31. Forget about monthly installations:

32. you can sell space to advertisers for one week two weeks one month

33. you can sell space to advertisers for one week two weeks one month it’s all up to you.

34. Reason 1

35. 1. Increase Your Revenue

36. The ability to create customized playlists and sell more advertising space can translate into higher revenues for your billboard operation. ?

37. The ability to create customized playlists and sell more advertising space can translate into higher revenues for your billboard operation.

38. It’s the main REASON WHY each year MORE and MORE advertisers are CONVERTING to DIGITAL .

39. Digital billboards open the door to more advertisers by offering greater flexibility and more options for outdoor.

40. NEWS FLASH It’s time to Go Digital k ®

41. one really good reason to go with Daktronics

42. Our history:

43. Our history: one of humble beginnings and a focus on customer care .

44. It’s a little known fact,

45. but the majority of our history was spent as the little guys.

47. We were founded by two university professors in a small South Dakotan town, and we were as small as small businesses get .

48. We didn’t have much of an advertising budget or more than one company car. In fact, at one point our business was run out of a tire repair shop.

49. But we’re proud of this history .

50. But we’re proud of this history . It speaks to who we are and where we came from .

51. In many respects, our billboard operation began the same way our company did. We started small .

52. We built support and service operations from the ground up .

53. We opened a 120,000-square-foot facility specifically for digital billboard manufacturing.

54. And we developed digital billboards to save our customers time and money . innovative good-looking reliable

55. Because we started small, we recognize the importance of being there for ALL our customers.

56. It’s why we provide each one with a DEDICATED account management team to make sure everything runs SMOOTHLY .

57. And why we offer outdoor advertising companies the

58. And why we offer outdoor advertising companies the W I D E S T

59. And why we offer outdoor advertising companies the W I D E S T

60. And why we offer outdoor advertising companies the W I D E S T

61. And why we offer outdoor advertising companies the W I D E S T range of service options,

62. In case companies don’t have the time or resources to manage a digital billboard on their own.

63. With Daktronics , it always has been and always will be about helping our CUSTOMERS.

64. With Daktronics , it always has been and always will be about helping our CUSTOMERS.

65. With Daktronics , it always has been and always will be about helping our CUSTOMERS.

66. And…

67. with 500 installations behind us, we can do it even better.

68. Just

69. Just ask

70. Just ask around.

71. Now…

72. IS THE TIME.

73. Are

74. Are You

75. Are You READY

76. Are You READY?

77. It’s time to

78. Go Digital ®

79. Contact Daktronics tel 888-325-7446 605-692-0200 ext. 56219 email outdoor@daktronics.com www.daktronics.com/billboards 201 Daktronics Drive PO Box 5128 Brookings, SD 57006-5128

80. Copyright © 2009 Daktronics