This document discusses growth hacking strategies for mobile apps. It begins by providing mobile app ecosystem statistics for India. It then discusses how acquisition, engagement/conversion, monetization, and analysis are all important parts of growth hacking. Specific growth hacking techniques mentioned include attribution tracking, different distribution channels, ASO, notifications, social plugins, in-app engagement tactics, IAP/commerce, analytics, and more. The document emphasizes that acquisition gets users but retention is key, and provides tips for improving engagement and reducing uninstalls in the first 24-48 hours. It also shares a case study of an iOS app that was able to generate $50,000 in revenue in 2 months through techniques like featuring, price tweaks, and

1. Growth Hacking is Overrated
It’s common sense backed by data multiplied by attention to detailing
By Deepak Abbot (Twitter: @deepakabbot)
Learn Mobile Growth at www.growthbug.com

2. Mobile App Ecosystem
Android Apps
2.2 mn
iOS Apps
2 mn
Apps Downloaded
May 2016
15 bn
India downloaded 870mn Apps
Smartphone Users : 250mn
Connected Users: 180mn
3G Users: 100mn
60
mn
Meaningfully
Connected
India Internet Base

3. & the Future looks like this for India…
300
400
520
Yr 2016 Yr 2017 Yr 2018
15
25
40
Yr 2016 Yr 2017 Yr 2018
90
150
220
Yr 2016 Yr 2017 Yr 2018

4. Get Ready for the Exponential
Growth
Can we hack growth?

5. Growth Hacking has No Magical Wand.
It’s a combination of:
• Common Sense
• Attention to Detailing
• Data Driven Decisions
• Quick Iterations & Experimentation
• Out of the box thinking
• User Experience

6. Never Relax
Build
iterate
hack hack
build
hack
iterate
hack
hack
build build
iterate
Attribution Tracking
App Distribution
ASO
Referrals
In-App Engagement
Social Plugins
Notifications Advertising
IAP
Commerce
Analytics
User Behavior
Multi Channel
Customer Service
Remarketing

7. Driving Acquisition

8. Late Stage Hack…

9. Engage/Convert

10. Acquisition = Survival
Retention = Winning
80% users are lost on Day 1
Act right in first 24-48 hours to WIN

11. How to Engage/Retain?

12. Don't like the App,
23%
I don't use it much,
12%
Doesn't work/Bugs,
7%Competitor's
App is better,
4%
Push
Notifications,
4%
Forgot to
use, 9%
Space on
phone, 12%
App is slow, 10%
Consumes lot
of data, 10%
Consumes lot of
battery, 9%
Why Users Uninstall
37540 respondents across 4 apps in News, Sports, Media & Commerce category

13. Monetize

14. Monetization -- > Growth++
Case Study: smartapp iOS
We made $50,000 in 2 months
without spending a dime

15. Monetization -- > Growth++
Case Study: smartapp iOS
1. No.1 on Producthunt at Launch
2. Featured by Apple at launch
3. I8N & L8N compliant
4. Price Tweaks every fortnight
5. Gone FREE for a week
6. App Reviews
7. App that just works
8. Extremely low on resources

16. Analyze

17. Don’t lie to yourself – Analyze what’s right

18. Measure the Right Metrics
eCPI, CAC, True LTV, Retention, True
MAU/DAU
Download Calculator -
http://bit.ly/growthmetrics

19. Thank You
www.growthbug.com