The document appears to be a series of tweets by @gilescolborne discussing various topics related to user experience (UX) and artificial intelligence (AI) such as booking a train ticket using an AI assistant, the growth of connected devices, using algorithms to understand user behavior, and strategies for designing intelligent services.

1. @gilescolborne
UX vs Artificial Intelligence
Giles Colborne
@gilescolborne

2. @gilescolborne

3. @gilescolborne

4. @gilescolborne

5. @gilescolborne
Book me an off peak return from
Bath to London for next Tuesday
with a seat reservation on the way
back at 4:30.
Would you like to add a Zone
1-5 Travelcard for £5.80?
Yes plz
That comes to £78.20 including
booking fee. Want to go ahead?
Trainline BookingMenu My tickets
OK

6. @gilescolborne
1982
2007

7. Sou
@gilescolborne
Cellular IoT
Non-cellular IoT
PC / Laptop / Tablet
Mobile Phone
Landline
Ericsson Mobility Report 2016

8. @gilescolborne@gilescolborne

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Apple

14. @gilescolborne
Here is exactly
what you need
right now

15. Sou
@gilescolborne

16. @gilescolborne
873 calories

17. @gilescolborne
873 calories

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24. @gilescolborne
Hey, Siri, how do
you design
services based on
algorithms?

25. @gilescolborne
WHAT
PEOPLE DO
TASKS
PREPARE SPECIFY BUY OWN

26. @gilescolborne
WHAT
PEOPLE DO
TASKS
PREPARE SPECIFY BUY OWN
CONVERSION
ENGAGEMENT
SEARCH

27. @gilescolborne
WHAT
PEOPLE DO
TASKS
PREPARE SPECIFY BUY OWN
US
COMPETITOR
COMPETITOR
CONVERSION
ENGAGEMENT
SEARCH

28. @gilescolborne
WHAT
PEOPLE DO
TASKS
PREPARE SPECIFY BUY OWN
US
COMPETITOR
COMPETITOR
CONVERSION
ENGAGEMENT
SEARCH

29. @gilescolborne
WHAT
PEOPLE DO
TASKS
PREPARE SPECIFY BUY OWN
US
COMPETITOR
COMPETITOR
CONVERSION
ENGAGEMENT
SEARCH

30. @gilescolborneRichard Hooker

31. @gilescolborne

32. @gilescolborne
Machine learning
is not magic
it’s engineering

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37. @gilescolborne
To design a thing well,
you have to truly understand it.

38. @gilescolborne

39. @gilescolborne
P(booking)
α0 + β1 ⨉ price
+
β2 ⨉ location
+
β3 ⨉ demand
+
β4 ⨉ listing attributes

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47. @gilescolborne
High varianceHigh bias

48. @gilescolborne

49. @gilescolborneRichard Hooker

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57. @gilescolborne
Clifford Nass
@gilescolborne

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60. @gilescolborne
Book me an off peak return from
Bath to London for next Tuesday
with a seat reservation on the way
back at 4:30.
Would you like to add a Zone
1-5 Travelcard for £5.80?
Yes plz
That comes to £78.20 including
booking fee. Want to go ahead?
Trainline BookingMenu My tickets
OK

61. @gilescolborne@gilescolborne

62. @gilescolborneJohan Schalkwyk, Voice Technology and Research Lead, Google

63. @gilescolborne

64. @gilescolborne

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66. @gilescolborne@gilescolborne
I’d like to return my shirt.
The one you bought last week? Just print this label
and send it back to us.
Hi, Giles. I can help if you have a question about a
recent order.

67. @gilescolborne
Set out along Main Street and go ahead for 50
yards. At the junction with Spring Street bear
left along Main Street for 240 yards. At the
traffic lights go straight ahead for 70 yards.
Take the ramp for the train station marked
‘other traffic’ and in 20 yards you’ll be at the
train station.
I’m in a hurry. Where’s the train station?
@gilescolborne

68. @gilescolborne
Straight ahead.
I’m in a hurry. Where’s the train station?
Time Pressure / Error / Shared Knowledge
@gilescolborne

69. @gilescolborne
Book me an off peak return from
Bath to London for next Tuesday
with a seat reservation on the way
back at 4:30.
Would you like to add a Zone
1-5 Travelcard for £5.80?
Yes plz
That comes to £78.20 including
booking fee. Want to go ahead?
Trainline BookingMenu My tickets
OK

70. @gilescolborne
Strategies for intelligent service design
1. Data. Unique data. Complex data. Connected data.
2. A user need. Which may not be obvious to your users.
3. A visualisation of your data. To help you find the patterns within it.
4. An algorithm. And teams with a shared understanding of how it works.
5. A sense of etiquette. Don’t let your ‘smart’ service offend users.
6. A sense of dialogue. Understand how to hold a conversation.
7. The skills to manage the service. Start small. MVP.

71. @gilescolborne

72. @gilescolborne
Thank you
@gilescolborne