NOTE: this is NOT the slide deck I presented, rather it's a "extended dance remix version" where many things I cut out for time are put back in.
In 2013, Don Norman updated The Design Of Everyday Things. In 2015, references to "affodances" and "feedback" were everywhere at GDC. As games reacher broader audiences, it's critical that game designers make games accessible to players who are more familiar with Amazon than Fallout 4. A positive user experience can create the next Monument Valley or Clash of Clans.
Norman pointed out that a positive user experience begins with usability, but it doesn't end there. Great user experiences anticipate the user's needs and then go beyond that to delight. User experience designers have evolved a variety of approaches and tools to assure that the a product is "a joy to own, a joy to use."
In this talk, Christina will explore the core principles of user experience design, and how it can create games that are elegant and complete experiences that both serve and delight their players.
Takeaway
She will begin with relevant UXD approaches: Hick's Law, Concept Models, as well as affordances and feedback. She will present an introduction to useful techniques in UXD, from charrettes to journeymaps to usability. Finally, why user experience design is more than just good business, it's a moral prerogative.
Intended Audience
This talk is for game Designer, artists and anyone who has to make decisions about player-facing interfaces. A familiarity with popular games and software is needed, but no advanced knowledge is required. It will be an accessible talk.
19. The first
requirement for an
exemplary user
experience is to
meet the exact
needs of the
customer, without
fuss or bother.
Don Norman
20. A) Amazon understands I always run out of razors!
B) Amazon understands I have no clue how often to buy them!
21. Next comes simplicity
and elegance that
produce products that
are a joy to own, a
joy to use.
True user experience
goes far beyond
giving customers
what they say they
want, or providing
checklist features.
Don Norman
22.
23.
24.
25. In order to achieve high-
quality user experience in a
company's offerings there
must be a seamless
merging of the services of
multiple disciplines,
including engineering,
marketing, graphical and
industrial design, and
interface design.
Don Norman
26. WHAT IS USER EXPERIENCE?
The mini cooper convertible has my favorite car
experience. The way it handles, accelerates as well
as the beautiful interior, the innovative half-open
position of the roof!.
27. But the experience doesn’t stop at the car. There are stickers, swag, driving
adventures, dedicated AAA support for the life of the car and music services!
What does it mean to enjoy driving a car, they asked… then answered.
28. User Experience Design:
the design of anything
independent of medium
or across [device]
with human experience as an explicit outcome
and human engagement as an explicit goal
-Jesse James Garrett
45. Feedback
On Facebook, they show the
link preview as soon as you
add it, so you know all is
working (and can preview)
UI
Ix
D
IA
46. Feedback
Your new status is always
posted on top, to let you
know it was successfully
posted (even if a new status
came in a second after, and
is thus newer)
UI
Ix
D
IA
60. Harry Potter Years 1-4 on Ipad
Direct Manipulation
Harry Potter Years 5-7 on Ipad
Virtual Controller
61. Contextual Principles
● What you know about the context/users/activity. E.g.
● Recipes must be scannable
● User should know where they are in a recipe
● Recipes allow users to find ingredients for shopping
and mise en place by listing them apart from
instructions
U
I
I
x
D
I
A
62. Tivo Tennants
●It’s entertainment, stupid.
●It’s TV, stupid.
●It’s video, dammit.
●Everything is smooth and gentle.
●No modality or deep hierarchy.
●Respect the viewer’s privacy.
●It’s a robust appliance, like a TV.
100. Why I am Not a Painter
Frank O'Hara
I am not a painter, I am a poet.
Why? I think I would rather be
a painter, but I am not. Well,
for instance, Mike Goldberg
is starting a painting. I drop in
"Sit down and have a drink" he
says. I drink; we drink. I look
up. "You have SARDINES in it."
"Yes, it needed something there."
"Oh." I go and the days go by
and I drop in again. The painting
is going on, and I go, and the days
go by. I drop in. The painting is
finished. "Where's SARDINES?"
All that's left is just
letters, "It was too much," Mike says. But
me?
One day I am thinking of
a color; orange. I write a line
about orange. Pretty soon it is a
whole page of words, not lines.
Then another page. There should be
so much more, not of orange, of
words, of how terrible orange is
and life. Days go by. It is even in
prose, I am a real poet. My poem
is finished and I haven't mentioned
orange yet. It's twelve poems, I call
it ORANGES. And one day in a gallery
I see Mike's painting, called SARDINES.
Hinweis der Redaktion
Model introductions here
After World War II anthropologists discovered that an unusual religion had developed among the islanders of the South Pacific. It was oriented around the concept of cargo which the islanders perceived as the source of the wealth and power of the Europeans and Americans. This religion, known as the Cargo Cult, held that if the proper ceremonies were performed shipments of riches would be sent from some heavenly place. It was all very logical to the islanders. The islanders saw that they worked hard but were poor whereas the Europeans and Americans did not work but instead wrote things down on paper and in due time a shipment of wonderful things would arrive.
The Cargo Cult members built replicas of airports and airplanes out of twigs and branches and made the sounds associated with airplanes to try to activate the shipment of cargo.
Amazon offers a wide variety of products
Powerful algorythm
Unmatched delivery, smiling boxes
Subscriptions solve a real problem
Doodles are the fun, surprising, and sometimes spontaneous changes that are made to the Google logo to celebrate holidays, anniversaries, and the lives of famous artists, pioneers, and scientists.
How did the idea for doodles originate?
In 1998, before the company was even incorporated, the concept of the doodle was born when Google founders Larry and Sergey played with the corporate logo to indicate their attendance at the Burning Man festival in the Nevada desert. They placed a stick figure drawing behind the 2nd "o" in the word, Google, and the revised logo was intended as a comical message to Google users that the founders were "out of office." While the first doodle was relatively simple, the idea of decorating the company logo to celebrate notable events was born.
Two years later in 2000, Larry and Sergey asked current webmaster Dennis Hwang, an intern at the time, to produce a doodle for Bastille Day. It was so well received by our users that Dennis was appointed Google's chief doodler and doodles started showing up more and more regularly on the Google homepage. In the beginning, the doodles mostly celebrated familiar holidays; nowadays, they highlight a wide array of events and anniversaries from the Birthday of John James Audubon to the Ice Cream Sundae.
Over time, the demand for doodles has risen in the U.S. and internationally. Creating doodles is now the responsibility of a team of talented illlustrators (we call them doodlers) and engineers. For them, creating doodles has become a group effort to enliven the Google homepage and bring smiles to the faces of Google users around the world.
How many doodles has Google done over the years?
The team has created over 1000 doodles for our homepages around the world.
Who chooses what doodles will be created and how do you decide which events will receive doodles?
A group of Googlers get together regularly to brainstorm and decide which events will be celebrated with a doodle. The ideas for the doodles come from numerous sources including Googlers and Google users. The doodle selection process aims to celebrate interesting events and anniversaries that reflect Google's personality and love for innovation.
Who designs the doodles?
There is a team of illustrators (we call them doodlers) and engineers that are behind each and every doodle you see.
How can Google users/the public submit ideas for doodles?
The doodle team is always excited to hear ideas from users - they can email proposals@google.com with ideas for the next Google doodle. The team receives hundreds of requests every day so we unfortunately can't respond to everyone. But rest assured that we're reading them :)
Instructor talks about a product you love (replace mini with one you love). Why do you love it? What makes it great?
Now talk about the wider ecosystem, the things that add to the expereince.
Talk throughthe model
Compare the keyboard buttons you can feel and push, to the hyper-flat keyboad. What is nicer to use? Is the ipad keyboard enough?
Compare the keyboard buttons you can feel and push, to the hyper-flat keyboad. What is nicer to use? Is the ipad keyboard enough?
On twitter, when you post you get feedback so you know your tweet went out.
on Facebook, they show the link preview as soon as you add it, so you know all is workign (and can preview0
Your new status is always posted on top, to let you know its there.
Discuss: do you need a message? Is it enough it always shows? What if technology doesn’t allow it to be on top (more recent, etc) Should you force it there to make sure user knows its posted?
On twitter, when you post you get feedback so you know your tweet went out.
on Facebook, they show the link preview as soon as you add it, so you know all is workign (and can preview0
Your new status is always posted on top, to let you know its there.
Discuss: do you need a message? Is it enough it always shows? What if technology doesn’t allow it to be on top (more recent, etc) Should you force it there to make sure user knows its posted?
On twitter, when you post you get feedback so you know your tweet went out.
on Facebook, they show the link preview as soon as you add it, so you know all is workign (and can preview0
Your new status is always posted on top, to let you know its there.
Discuss: do you need a message? Is it enough it always shows? What if technology doesn’t allow it to be on top (more recent, etc) Should you force it there to make sure user knows its posted?
There is a movement toward simpler headers
Exercise
Have a student write their name on a white board. Now tape the marker to a long stick (like a broom handle) and try again.
Interviewees are interviewed in their context, when doing their tasks, with as little interference from the interviewer as possible.
Data should be gathered during interviews with little or no analysis, interview should result in raw data.
Takes 5 minutes w/ 3-4 ppl
Most diagrams we use in IA/IxD/UX are already conceptual Diagrams