The document discusses principles of user experience design. It covers topics like designing interfaces for understanding, visual hierarchy and flow, order and composition, typography, color, line use, and relationships between design elements. The document appears to be from a workshop on user experience design fundamentals and includes tips, examples, and prompts for discussion.

1. Designing the User Experience: THE FUNDAMENTALS
DESIGNING
INTERFACE
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2
PART TWO
DESIGNING FOR
UNDERSTANDING

3. WHAT IS THE SINGLE MOST
IMPORTANT THING?
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9. LOOK
LOOK
Hierarchy gives clarity
Law of Focal Point
The idea that a point of interest, something emphasised or
different will catch and hold the viewers attention (Chang, 2002).
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LOOK
LOOK
LOOK

10. IN WHAT ORDER SHOULD I LOOK?
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11. Order and Composition
LAYOUT
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12. painting
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13. painting
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16. Comics are read in
the west left to right,
like a page. However,
good artists add visual
elements to help you
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flow.
http://samkieth.blogspot.com/

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19. How do
you read
Amazon?
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20. WRITE THE TOP THREE THINGS USERS
MUST DO, IN ORDER OF IMPORTANCE
WHY?
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Task: 10 min
2
0

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TYPE

22. I am a serif font
I am sans-serif
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23. I am Times New Roman
Hey, I’m arial
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24. I am Comic Sans
I am the devil
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25. I am Impact
LOL
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27. Display fonts aren’t readable
Use them only for titles.
(Hi, I’m Georgia, and I’m always welcome!)
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31. My Hacks
Two fonts only: a headline and a body
Three sizes only Huge, normal and legal
Leading like there is no tomorrow.
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3
1

32. COLOR
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34. RESTRAINT
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4

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36. NATURE
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42. IF PHOTO-HEAVY, USE LITTLE COLOR
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46. CHEATERS TRICKS
• One color, with variations. One accent. Period
• Use a generator site http://www.colourlovers.com/
• Use nature http://boxesandarrows.com/natural-selections-
colors-found-in-nature-and-interface-design/
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47. LET’S MAKE PALETTES AND FONT
STRATEGIES!
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7

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LINE

49. WARM, HAND DRAWN LINES= ARTISANAL
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50. LINES GENTLY REINFORCE THE GRID =
SCIENTIFIC
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51. SIMPLE LINED NAVIGATION = ARTWORK
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52. GRID EDGED WITH LINES=MODRIAN=MODERN
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53. RELATIONSHIPS
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54. WHICH PAIR OF
PANTS ARE NOW
39.99?
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55. WHICH CAR IS
49.99?
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56. IF YOU ARE PUTTING BOXES AROUND THINGS TO MAKE IT
CLEAR, YOU PROBABLY SHOULD START OVER
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57. DIFFERENCE & CONTRAST
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59. PROGRESSION
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60. THIS IS A VERY TALL PAGE
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68. This one too
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73. THIS IS A
LONG PAGE
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Flipboard
moves in a
variety of
directions

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77. Even if you use the “wrong”
gesture, Flipboard reacts
correctly.
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78. THEME
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79. WHAT DO YOU THINK ABOUT WHEN
YOU THINK OF A PAINTING PROGRAM?
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Poetics: Control, power, precision

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1
Values: Lightweight, easy, sketchy, imprecise

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83. WHAT DO YOU THINK OF WHEN YOU
THINK OF WRITING?
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4
Power, control,
precision,

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5
OmmWriter
Beauty, peace, zen

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87. WHAT DO YOU THINK OF WHEN YOU
THINK OF SOCIAL?
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94. GRAPHIC DESIGN HACKS
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95. MINIMALIST DESIGN
Only use one font. Preferably Helvetica.
Only use three, all very different. Perhaps a fourth for footer text.
Only use one color, with variations, and one “accent” color.
Turn on the grid (if you are using Photoshop, etc)
Never align center.
Don’t use stock photography, unless you have awesome taste. It has
no soul.
Have a hierarchy
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96. CHEATS
Design Patterns
Libraries
Odesk
Conference proceedings
You can’t buy taste
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