The NBA playoffs are on, and once again, the league has created one of the most entertaining spectacles in the sports universe. Ticket sales and TV ratings are on the rise. How does the world's premier basketball association continue to deliver such a top-quality product?

1. What Perennial NBA
Contenders Teach Us
about Collaboration
A WORLD OF TALENT

2. www.cureo.com
Fast breaks!
The NBA playoffs are on, and once again, the league has
created one of the most entertaining spectacles in the
sports universe. Ticket sales and TV ratings are on the
rise. How does the world’s premier basketball association
continue to deliver such a top-quality product?
High-flying dunks!
3 pt. buzzer-beaters!

3. www.cureo.com
It’s all about the talent.
With 101 international players from 37 different countries and
territories, the NBA hires talent from all over the world.
NBA teams do not let geography get in the way of building the strongest
possible team—and neither should you.

4. www.cureo.com
If you are looking to build a team with the
skills to set your company apart from the
competition, consider hiring remotely.
If hiring from a wider talent pool could
help your business, try putting the
following steps into practice:
1 Invest in Scouting
2 Communicate Team Values
3 Play Your Position
4 Share One Playbook
5 Choose the Right Equipment
“The pool of available
talent will always
be larger if it is not
limited to a travel
radius around your
office. Because of this,
distributed virtual
teams will always have
the talent advantage.”
—Josh Cramer,
FullStack CEO

5. www.cureo.com
Invest in Scouting
NBA teams invest heavily in scouting.
If you plan to hire remote employees, you’ll need to do some extra scouting of your own. When you aren’t
constrained by geographical boundaries, you will find many more options for hiring talented employees.
Look for the following qualities when searching for a good remote employee:
1. Strong
communication skills
2. Comfort with
internet technologies
3. Ability to
prioritize time well
4. High level of
self-motivation
1

6. www.cureo.com
Communicate Team Values
2
When building a team that
will set your company apart
from the competition, talent is
crucial. But talent without teamwork
is wasted.
Different teams have different values.
Teams like the Atlanta Hawks value
highly disciplined players who stick to
the team’s process to get results. Others,
like the Houston Rockets, encourage
their team to work quickly and
creatively, winning with exciting plays
and out-of-the-box thinking.
The best employees will be
those whose values match
your company’s. If you want
to build a winning team, create
a mission statement that
communicates the core values
for your team.

7. www.cureo.com
Play Your Position
Different players have different goals and different skills.
The key is to get each player focused on playing their position—fulfilling the
unique tasks and requirements that contribute to a winning strategy.
In business, where focus is so crucial, team members are often distracted by
communications irrelevant to their position. In order to avoid having team
members out of position:
● Resist the temptation to forward messages to coworkers unless the
subject matter requires their input
● Disable automatic updates or alerts unless they require immediate action
● Use communication solutions that allow you to group individuals into
relevant teams
3

8. www.cureo.com
4Share One Playbook
When announcers claim a
basketball team “Isn’t on the same
page of the playbook,” it means
that their failure to collaborate as
a team is costing them the game. In
sports, the need to adopt one unified playbook
is clearly understood.
In business, we often see small companies using
dozens of apps, programs, and systems
to communicate plans and objectives. No
wonder many teams feel they are not on the
same page!
Find one app or program that unifies your
planning and communication needs. Your
team’s harmony is worth it.
ADOPT ONE UNIFIED
PLAYBOOK
www.cureo.com

9. www.cureo.com
Choose the Right Equipment
In business, as in basketball, the right equipment is crucial. If you plan to hire world-
class talent, you’ll need to choose equipment that streamlines the process working together remotely.
Look for solutions that bring focus to your team, and find “equipment” that features the following tools.
5
Team-based collaborationMeeting planningSecure file sharing

10. www.cureo.com
Cureo is collaboration software
that plugs in to your existing
website. It allows you to turn your
website into a secure place to:
It’s a role-based, easy-to-use way to eliminate geographical barriers and bring everyone
involved in your business into one space.
Plug in Cureo. Schedule a demo or free trial today or call 440-424-4311 to learn more.
One great option
that makes all of
this possible is
Cureo.
Store files
Communicate feedback
Schedule meetings
Share news
Connect People
Reduce email overload
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ureo™