21. Moderate video gamers have an aggregate income of $1.4 trillion, or 35% of the aggregate income of all video-gamer players, compared to the $766 billion of avid gamers
23. While women account for only 34% of Avid gamers, they comprise 57% of Moderate and 53% of Occasional gamers
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25.
26. Video gamers with children at home account for 52% of all those playing games on their cell phones, 43% of online game players and 46% of those playing offline computer games.
30. Theuse of video games to boost brain power and encourage physical activity is sweeping the senior population - Consumer Reports on Health (September 2007)
31. The University of Medicine and Dentistry of New Jersey used the Wii system to help a patient with cerebral palsy, a movement disorder affecting balance and coordination.
45. As of June 2009, more than 900,000 user-created levels have been published and these had been played 200 million times.
46.
47.
48. Weekly or monthly contests are held in which the highest rated game of that month/week wins a cash prize
49. Kongregate functions as a social network with in-game chat features, profiles, real time rankings/user standings
50.
51.
52. Members of the community will be introduced to a democratic voting system and society. Developers will place ideas out to the “cartel” and allow them to decide the direction of the game, genre, storylines, controls, and even the name.
53. Community members will be asked for $50 fee that will guarantee a copy of the game, and will provide incentives along the way to participate
60. In 2007 MapleStory sold $30m of digital goods in the US alone with a subscriber base of 6 million – ARPU $20 month
61. As of May ‘08 prepaid cards used to buy game items are now the 2nd best-selling entertainment gift card at Target stores in the U.S., after cards for the iTunes Store
62.
63.
64. Users can design their rooms to fit their personalities with IKEA made items including sofas, beds, tables, TVs, desks and much more. Each item is available in a variety of colors and patterns for a customized look
90. Platforms are integrated with Facebook (via Facebook Connect) and Twitter in order to provide real time status updates of game play as well as off the ability to play, share, and discover games with existing SN friends
91.
92. More than 1,000 aspiring fashion designers and fans of The Sims submitted designs that were voted on by more than 100,000 people and viewed by more than 500 million people in the six weekly fashion shows on Yahoo.
93.
94.
95.
96. Pietheory.com is a story-based massive multiplayer online alternate reality game that ran across traditional, social and emerging marketing platforms.
129. What kind of online games can I play with my kids?
130.
131.
132. Hardcore gamers are more apt to join social networks and maintain profiles, use social bookmarking and RSS feeds, and publish blogs, post articles, comments, and upload multimedia.
133.
134.
135.
136. Create new gaming experiences that offer practical benefits such as exercise, education, training, etc.
137. Allow gamers to become long term contributors and participants within the gaming community
138. Encourage gamers to express themselves through custom profiles, pages, avatars, characters, or entire games
143. Invite users to participate in a survey and ask questions about what content they would like to see on the site
144.
145. Enable gamer profiles that aggregate statistics, achievements, and real-time game play - allow them to embed and share gamer profiles across the web and social networks
146. Provide statistics, user rankings, battles, contests and other tools that allow members to gauge and improve community status
160. Integrate with existing mainstream social networking sites such as Facebook, Twitter, FriendFeed, Flickr, etc.
161. Enable the ability to broadcast real-time status updates across multiple social profiles
162. Contextual recommendation engines - Highly customizable recommendation engines for games, products, or community members built through user profile context.
163.
164. Easy for new members to recruit existing friends and contacts
165. Create OpenID custom URL’s for profile pages to make profiles portable and transferable across networking sites
173. The Sims 2’s partnership with H+M created a tremendous amount of buzz and awareness for the multiple sponsors.
174.
175. Create a community events calendar that allows members to connect and play with similar community members based on affinity, gender, location, etc.
176. Xbox Live has an excellent calendar offering game nights for families, girls etc.
177. Xbox hosts game nights where members play celebrities and musicians