1. BRANDPOINT Advertising
Media Kit
Parking Stripe Media
A brand new, A sure way to create
high impact medium buzz and interest

2. Overview
BRANDPOINT Advertising is a specialized out-of-home
advertising sales company which markets Parking Stripe
Media.
Parking Stripe Media is a film and application process which enables advertising,
branding and decorative communication to be easily applied to existing parking
spaces and concrete surfaces at some of the world’s busiest places including:
Airports, train stations, shopping centers, retail stores, convention centers, sports
stadiums and other locations with parking spaces or suitable surfaces.
Companies can now put their advertisements at the feet of millions of economically
active customers during their purchasing and shopping journey.
BRANDPOINT Advertising
Media Kit

3. Parking Stripe Media
Reasons Parking Stripe Media is a first choice for advertisers.
Parking Stripe Media offers significant advantages over traditional outdoor
advertising.
Benefits include:
• 88% unprompted advertising recall
• Multi-impact impressions
• Reach mass audiences at targeted locations
• Immediate brand and message exposure at targeted locations
• Previously untapped near point-of-purchase advertising medium
• Improves the appearance and safety of parking spaces
Reasons advertisers will choose Parking Stripe Media.
Parking Stripe Media is perfect for:
• Increasing sales
• Increasing foot traffic
• Increasing brand exposure
• Launching a new brand
• Building brand image
• Reinforcing other media at prime locations
• High WOM and buzz factor
What ever an advertisers goals, Parking Stripe Media will help achieve them.
Parking Stripe Media is the perfect compliment to TV, Print and Radio, and is a
must in any out of home campaign.
BRANDPOINT Advertising
Media Kit

4. ‘Cost-per-Impressions
per 1,000
¥157’

5. United Airlines Case Study
United Airlines has pioneered the use of Parking Stripe Media
at airports, launching the new media at the Los Angeles/
Palmdale Airport, to communicate its ‘Around the world
in one connection’ campaign to its thousands of loyal
passengers.
Duration:
3 months
Number of Locations:
1 (Los Angeles/Palmdale Airport)
Methodology:
Airport electronic traffic counter
Campaign Cost:
US$80,973.00
Number of impressions:
46,484,600
Results:
US$1.74 / ¥157 cost-per-impression (CPM, per 1,000)
BRANDPOINT Advertising
Media Kit

6. ‘Cost-per-Impressions
per 1,000
¥163’

7. Nationwide Insurance Case Study
Nationwide Insurance utilized Parking Stripe advertising to
promote their ‘Life comes at you fast’ campaign. Parking
Stripe Media reinforced TV, Radio, Print and other outdoor
media activities.
Duration:
6 months
Number of Locations:
24 (Retail shopping centers)
Methodology:
Shopping Center electronic traffic counter
Campaign Cost:
US$1,101,976.00
Number of impressions:
607,612,241
Results:
US$1.81 / ¥163 cost-per-impression (CPM, per 1,000)
BRANDPOINT Advertising
Media Kit

8. ‘Sales Increased
22.72%’

9. Colorado Lottery USA Case Study
The Colorado Lottery USA successfully used Parking Stripe
Media to promote and direct potential customers to their
lottery sales outlets.
Duration
30 days
Location
Lottery Sale outlets
Methodology
Store Sales figures, prior, during & after campaign
Result
Sales increased 22.72% during the campaign.
Sales results during the campaign
22.72% sales
increase during
the campaign
Before During After
BRANDPOINT Advertising
Media Kit

10. Product Information
Parking Stripe Media is a strong and durable vinyl stripe,
researched and developed in conjunction with 3M
(global adhesive experts), which upon application, meets
advertisers’ requirements to produce stunning graphics and
exceptional durability, even in severe weather elements, to
deliver engaging and eye catching messages.
Stripe features / characteristics include:
• High impact vinyl coated with a strong laminate overlay
• High resolution print and color retention (up to 5-years)
• Weather resistant
• Strong and durable
• High strength adhesive
• Non-slip surface
• Enables bolder and more effective parking space markings which improves safety
• Clean Removal
BRANDPOINT Advertising
Media Kit

11. BRANDPOINT Advertising
is a specialized out-of-
home advertising sales
company which markets
Parking Stripe and
Escalator Handrail Media.
www.brandpoint.jp
BRANDPOINT Advertising, Inc.
Minami-Aoyama First Bldg 10F
7-8-1 Minami-Aoyama, Minato-ku
Tokyo 107-0062 Japan
Tel: 03-3499-2174
contact@brandpoint.jp
www.brandpoint.jp