Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
BRANDPOINT Advertising
                           Media Kit
Escalator Handrail Media
Overview




BRANDPOINT Advertising is a specialized out-of-home
advertising sales company which markets Escalator
Handrai...
Escalator Handrail Media




Reasons Escalator Handrail Media is a first choice
for advertisers.
Escalator Handrail Media ...
‘76%
unprompted
advertising
recall’
McDonalds Case Study




         McDonalds used one escalator leading up to the food court
         to promote their prod...
‘Sales increased
 19.3%’
Vodafone Case Study




         Vodafone used two escalators to direct escalator traffic
         to their store and to p...
‘Foot traffic
increased 38%’
Sushi Roll Case Study




          JWT designed a campaign for Sushi Roll to inform customers
          of the restaurant...
Product Information




Escalator Handrail Media is a strong, durable and safe film
which upon application, meets advertis...
BRANDPOINT Advertising is
a specialized out-of-home
advertising sales company
which markets Escalator
Handrail and Parking...
Upcoming SlideShare
Loading in …5
×

of

Brandpoint Advertising  Escalator Handrail Media Kit English Slide 1 Brandpoint Advertising  Escalator Handrail Media Kit English Slide 2 Brandpoint Advertising  Escalator Handrail Media Kit English Slide 3 Brandpoint Advertising  Escalator Handrail Media Kit English Slide 4 Brandpoint Advertising  Escalator Handrail Media Kit English Slide 5 Brandpoint Advertising  Escalator Handrail Media Kit English Slide 6 Brandpoint Advertising  Escalator Handrail Media Kit English Slide 7 Brandpoint Advertising  Escalator Handrail Media Kit English Slide 8 Brandpoint Advertising  Escalator Handrail Media Kit English Slide 9 Brandpoint Advertising  Escalator Handrail Media Kit English Slide 10 Brandpoint Advertising  Escalator Handrail Media Kit English Slide 11
Upcoming SlideShare
What to Upload to SlideShare
Next

1 Like

Share

Brandpoint Advertising Escalator Handrail Media Kit English

Related Books

Free with a 30 day trial from Scribd

See all

Related Audiobooks

Free with a 30 day trial from Scribd

See all

Brandpoint Advertising Escalator Handrail Media Kit English

  1. 1. BRANDPOINT Advertising Media Kit Escalator Handrail Media
  2. 2. Overview BRANDPOINT Advertising is a specialized out-of-home advertising sales company which markets Escalator Handrail Media. Escalator Handrail Media is a film and application process which enables advertising, branding and decorative communication to be easily applied to escalator handrails at some of the world’s busiest places including: Airports, train stations, shopping centers, retail stores, convention centers, sports stadiums and other locations with escalators. Companies can now put their advertisements in the hands of millions of economically active customers during average 30 second rides. BRANDPOINT Advertising Media Kit
  3. 3. Escalator Handrail Media Reasons Escalator Handrail Media is a first choice for advertisers. Escalator Handrail Media offers significant advantages over traditional outdoor advertising. Benefits include: • 30 seconds* exposure to a captive audience • Frequently reach mass audiences at targeted locations • 30 meters* of advertising that surrounds the consumer • 76% unprompted advertising recall • Hands on advertising which is often unavoidable • Close to the point of purchase * Standard one level escalator. Reasons advertisers will choose Escalator Handrail Media. Escalator Handrail Media is perfect for: • Increasing sales • Increasing foot traffic • Increasing brand exposure • Launching a new brand • Building brand image • Reinforcing other media at prime locations • Directing escalator traffic flow What ever an advertisers goals, Escalator Handrail Media will help achieve them. Escalator Handrail Media is the perfect compliment to TV, Print and Radio, and is a must in any out of home campaign. BRANDPOINT Advertising Media Kit
  4. 4. ‘76% unprompted advertising recall’
  5. 5. McDonalds Case Study McDonalds used one escalator leading up to the food court to promote their product range. Location Shopping Centers Methodology • Face to face interviews conducted by Roy Morgan Research Result • Unprompted advertising recall = 76 % • Unprompted brand recall = 75 % • Prompted advertising recall = 85 % • Unprompted brand recall, of people who recalled the advertising = 99 % Escalator Handrail Media – Advertising Recall 100% 99% 85% 76% 75% 50% Unprompted Unprompted Prompted Unprompted brand recall, advertising recall brand recall advertising recall of people who recalled the advertising BRANDPOINT Advertising Media Kit
  6. 6. ‘Sales increased 19.3%’
  7. 7. Vodafone Case Study Vodafone used two escalators to direct escalator traffic to their store and to promote their mobile deals. Duration 2 weeks Location Shopping Centers, Australia Methodology Stores sales figures before, during and after campaign Result Sales increased 19.3% during the campaign. Sales results during the campaign 19.3% sales increase during the campaign Before During After BRANDPOINT Advertising Media Kit
  8. 8. ‘Foot traffic increased 38%’
  9. 9. Sushi Roll Case Study JWT designed a campaign for Sushi Roll to inform customers of the restaurant location and to lure hungry shoppers away from the busy food court and into Sushi Roll. Duration 30 days Location Shopping Center Methodology Store electronic traffic counter. Result Foot traffic increased 38% from previous month Foot traffic results for the month during campaign Foot traffic increased 38% Before Campaign During Campaign BRANDPOINT Advertising Media Kit
  10. 10. Product Information Escalator Handrail Media is a strong, durable and safe film which upon application, meets advertiser’s requirements to produce stunning graphics and exceptional durability to deliver engaging and eye catching messages. Film features / characteristics include: • Anti bacterial • Suitable on both rubber and plastic handrails • High resolution print • High strength adhesive • Abrasion resistance • Anti static • Tamper resistance • Flame retardant • High elasticity • Clean removal BRANDPOINT Advertising Media Kit
  11. 11. BRANDPOINT Advertising is a specialized out-of-home advertising sales company which markets Escalator Handrail and Parking Stripe Media. www.brandpoint.jp BRANDPOINT Advertising, Inc. Minami-Aoyama First Bldg 10F 7-8-1 Minami-Aoyama, Minato-ku Tokyo 107-0062 Japan Tel: 03-3499-2174 contact@brandpoint.jp www.brandpoint.jp
  • DeyvimGonzlez

    Jan. 3, 2020

Views

Total views

2,016

On Slideshare

0

From embeds

0

Number of embeds

38

Actions

Downloads

0

Shares

0

Comments

0

Likes

1

×