2. Effective Business Communication
Use the most effective communication channel
Clear top-down communication
Information from the right source/ level
Bad news should be shared by leaders
Consider recipient of the news
(Wiertz,2011)
Source:https://www.google.com/search?q=business+meeting+conference+table&source=lnms&tbm=isch&sa=X&ei=yrJfU5_bLMmQyAS7uIC4Cg
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3. Effective Business Communication
Listen closely to understand communication
Conciseness is important
Simplicity > Large, complicated words
Be wary of jargon/ abbreviations
Leave communication lines open for feedback
(Wiertz, 2011)
Source:https://www.google.com/search?q=business+meeting+conference+table&source=lnms&tbm=isch&sa=X&ei=yrJfU5_bLMmQyAS7uIC4Cg&ved=0
CAYQ_AUoAQ&biw=1707&bih=929#q=business+meeting+&tbm=isch&facrc=_&imgdii=_&imgrc=IXLg1jlArnVXkM%253A%3B2FM0j5M6p03ZqM%3Bhttp%253
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4. Which Communication Channel Should
You Use?
Source: http://www.aegonmarketing.jp/Global/ADMS_JP/Other%20images_JP/Intergrated-channels-asia.png
5. Ethical Business Communication
Do :
Be Honest, Candid,
Timely
Promptly correct errors
in communication
Ensure free Speech,
freedom of assembly,
access to open
marketplace
Respect cultural beliefs/
values
Balanced
communication fosters
mutual understanding
Give credit to sources
Do not:
Use confidential
communication for
personal gain
Guarantee results than
cannot be obtained
Disobey laws/ public
policy
(IABC, n.d.)
6. Professionalism in the Workplace
Live up to commitments
Treat employees at all levels with respect
Value others’ time
Ethical conduct
Friendliness/ Positive attitude
Admit mistakes
(JWilliamsStaffing, n.d.)
7. Professionalism in the Workplace
Competence
Personal issues do not belong in the workplace
Dress Professionally and appropriately
Etiquette, punctuality, organization, and
dedication to your job
Silenced mobile devices
(JWilliamsStaffing, n.d.)
8. Why is Professionalism Important?
Ensures good performance
Motivates Employees
Team Spirit
Maintains Communication
Fosters positive workplace
(JWilliamsStaffing, n.d.)
9. Intercultural Business Communication
Promote an environment where diversity is
welcomed and encouraged (Griffin, n.d.)
Keep it slow, but not too slow(HCareers, n.d.)
Active Listening
Do not Make cultural assumptions(HCareers,
n.d.)
Limit information conveyed at one time
Group information into smaller segments (Hcareers, n.d.)
Convey an appropriate respect level
10. Why is intercultural business
communication important?
Intercultural business is
expanding rapidly
Avoid misunderstandings
Poor intercultural
communication can =low
retention of business
partners/ suppliers/
customers
(HCareers, n.d.)
11. How Cultures Differ in Communication
Source: http://bestcareermatch.com/cross-cultural-communication
12. Writing Tips for the Business
Professional
Clarity is important
Main Point should appear in first
sentence
Use headers/ bullet points to make
writing ‘scannable’
Limit thoughts/ ideas/ suggestions to one
per paragraph
(Harvard Business Review, n.d.)
13. Writing Tips for the Business
Professional
Writing should be ‘reader- friendly’
Be concise
Avoid jargon/ abbreviations
Do not use complex phrasing
The message should be clear
(Harvard Business Review, n.d.)
14. Writing Tips for the Business
Professional
Writing Should be Carefully Constructed
Decide what you want to write before you
write it
Carefully construct writing that best conveys
message
Look over documents multiple times
Cut writing that does not serve a purpose
(Harvard Business Review, n.d.)
15. The Use of Electronic
Messages and Digital Media
for Business Communication
Do:
Re-read messages before hitting ‘send’
Closely monitor and manage electronic messaging
Use corporate policies that are detailed and
thorough
Monitor and archive Social media content
Know risks associated with digital media
Take steps to prevent risks
(Cengage, 2012)
16. The Use of Electronic Messages
and Digital Media for Business
Communication
Do Not:
Send messages you would not be
comfortable with everyone seeing
Fail to encrypt outgoing communications
Fail to archive content that must be
retained for your particular organization
(Cengage, 2012)
17. Projected Expansion in
Business E-Mail Usage
Source: http://www.versaiglobal.biz/wordpress/wp-content/uploads/versai-email-stat-img.jpg
18. Delivery of Positive Messages
Use letters to deliver positive news outside of an
organization
Be Direct
Use titles and headers: messages are scanned
Core of message should appear in first paragraph
Use specific formats and templates provided by
company
Be timely in delivery of news
Consider communication channels
(Scaff, 2014)
19. Delivery of Negative Messages
Do not delay delivery of bad news
Give concrete justification for bad news
Consider communication mediums
Bad news should almost always be delivered in person
Present solutions if bad news is a problem to be
solved
Treat receiver of news with respect
Follow through
Disclose all facts
(Forbes, 2012)
20. Business Presentations
Know your audience
Plan your presentation
Less is more
Define goals at the beginning of the
presentation
(Gallo, 2009).
21. Business Presentations
Involve the audience; keep them
interested
Establish credibility of presenter and
sources
Practice
Allow time for questions at the close of the
presentation
(Theriault, 2013)
22. Business Reports
• Consider
Audience
• Plan Carefully
• Identifiable
sections
• Information
organized in
logical
sequence
• Should be thorough and
detailed
• Should address a specific
audience
• Should be structured in
appearance
• Must include references
• Should include
recommendations
• Easy to Scan
• Be brief and concise
• Use white space and
informative lists
• Should address
multiple audiences
• Should allow for
information to be
quickly conveyed
Informal ReportsFormal Reports
(Student Learning Commons, n.d.)
23. Business Plans
Clearly Defined Target Market
State why a business does or should exist
Product/Service Description
Plan should consider and detail all competition
State goals and objectives
Complete marketing plan
Financial Plan:
Revenue
Data & Evidence
Financial Feasibility
Source: http://bestbusinessplanconsultant.blogspot.com/
(Strategic Communications, n.d.)
24. Proposals
Split into sections
Use images/ photos/ graphics
Size is important
First section should grab attention
Introduce team members
Again, pictures help
Include a table of contents
(Riggins, 2014)
26. ReferencesCengage (2012). Essentials of business communication. Retrieved from
https://college.cengage.com/business/course360/business_communic
ation_1111101140/2nd_edition/ebook/guffey_1111821224_ch05.pdf
Forbes ( May 30, 2012). The ten commandments for delivering bad news.
Retrieved from
http://www.forbes.com/sites/forbesleadershipforum/2012/05/30/10-
commandments-for-delivering-bad-
news/#./?&_suid=139878305756507263732957356807
Gallo, C. (2009, October 8). In pictures: 10 presentation tips from steve
jobs. Retrieved from http://www.forbes.com/2009/10/08/steve-jobs-
presentations-technology-meetings-09-tips_slide_6.html
Griffin, S. (n.d.). Why is intercultural business so important? Retrieved from
http://sarahgriffith.hubpages.com/hub/What-is-Intercultural-Business-
Communication
Harvard Business Review (n.d.). Tips on writing. Retrieved from
http://hbr.org/web/management-tip/tips-on-writing
HCareers (n.d.). Cross cultural communication tips for effective diversity
management. Retrieved from
http://www.hcareers.com/us/resourcecenter/tabid/306/articleid/507/
default.aspx
IABC (n.d.). IABC code of ethics for professional communicators. Retrieved
from http://www.iabc.com/about/code.htm
27. References
JWilliamsStaffing (n.d.). Professionalism in the workplace. Retrieved
from http://www.jwilliamsstaffing.com/job-tips/professionalism-in-
the-workplace/
Riggins, J. (March 26, 2014). 17 Business proposal best practices.
Retrieved from http://blog.quoteroller.com/2014/03/26/business-
proposal-best-practices/
Scaff, K. (2014). 10 Best practices for business communication.
Retrieved from http://www.businessexaminer.com/March-
2014/10-best-practices-for-business-communication/
Strategic Communications (n.d.). Business plans best practices.
Retrieved from http://blog.stratcommunications.com/business-
plan-best-practices/
Student Learning Commons (n.d.). Best practices for business writing.
Retrieved from
http://learningcommons.sfu.ca/sites/default/files/219/multi-
best.pdf
Theriault, M. (2014, November 4). 9 tips for more powerful business
presentations. Retrieved from
http://www.forbes.com/sites/allbusiness/2013/11/04/9-tips-for-
more-powerful-business-presentations/
Wiertz, S. (Otober 2, 2011). 10 Best practices for better business
communication. Retrieved from
http://bexinfu.com/2011/10/02/10-best-practices-for-better-
business-communication/
