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You Can't Type a Concept: Why Keywords Still Matter
Searches Are Evolving
@dr_peteSource: Search.GoogleBlog.com
@dr_pete
AUGUST 2013
Source: SearchEngineLand.com
@dr_pete
APRIL 2015*
Source: SearchEngineLand.com
@dr_peteSource: BackChannel.com
@dr_pete
@dr_pete
@dr_pete
@dr_pete
height
“Tallness”
tall
feet
meters
size
big
@dr_pete
Now, Just Build
Great Concepts
@dr_pete
The Old Way Is Dying
@dr_pete
@dr_pete
@dr_pete
@dr_pete
@dr_pete
@dr_pete
@dr_pete
@dr_pete
@dr_pete
@dr_pete
@dr_pete
@dr_pete
@dr_pete
@dr_pete
@dr_pete
@dr_pete
The Algo Is Learning
@dr_pete
@dr_pete
Deep learning is a branch of machine
learning based on a set of algorithms that
attempt to model high-level abstractions in
data by using a deep graph with multiple
processing layers, composed of multiple
linear and non-linear transformations.
Source: Wikipedia.org
Deep learning is a branch of machine
learning based on a set of algorithms that
attempt to model high-level abstractions in
data by using a deep graph with multiple
processing layers, composed of multiple
linear and non-linear transformations.
@dr_peteSource: Wikipedia.org
@dr_peteSource: Wikimedia.org
@dr_peteSource: Wikimedia.org
@dr_peteSource: Udacity.com
@dr_pete
– Levy + Jeff Dean (Google)
Source: BackChannel.com
@dr_peteSource: TensorFlow.org
WORD2VEC
@dr_pete
RB ≠ TRANSLATION
@dr_pete
IS THIS RANKBRAIN?
@dr_pete
We Have to Adapt
@dr_peteSource: Moz.com/explorer
@dr_pete
OPTION #1
@dr_pete
OPTION #1
@dr_pete
Space Needle Height
The Space Needle height (Seattle) is 605 feet. The
Space Needle height in stories is just over 60. It’s
interesting to note that the Space Needle height
comparison to the Empire State Building is about
half as high. In contrast, the Seattle Space Needle
height comparison to Chicago’s Willis Tower is only
about one-third the height.
OPTION #2
Space Needle Height
The Space Needle height (Seattle) is 605 feet. The
Space Needle height in stories is just over 60. It’s
interesting to note that the Space Needle height
comparison to the Empire State Building is about
half as high. In contrast, the Seattle Space Needle
height comparison to Chicago’s Willis Tower is only
about one-third the height.
@dr_pete
OPTION #2
@dr_peteSource: Moz.com/explorer
@dr_peteSource: Moz.com/explorer
@dr_pete
OPTION #3
(a) Space Needle How Tall
(b) Space Needle Height
(c) Height in Stories
@dr_pete
(a) Space Needle How Tall
(a) “How tall is the Space Needle?”
(b) Space Needle Height
(b) “height of the Space Needle”
(c) Height in Stories
(c) “Space Needle is ___ stories”
OPTION #3
@dr_pete
How Tall Is The Space Needle?
The height of the Space Needle in Seattle,
Washington is 605 ft. (184 m), including the
antenna. Interestingly, while the Space Needle is
approximately 60 stories tall, it only occupies 6
floors, with most of the tower being structural.
While it was once the tallest building in Seattle, the
Space Needle now ranks only 7th.
OPTION #3
It’s All in The 3 G’s
@dr_pete
1. GATHER KEYWORDS
@dr_pete
2. GROUP KEYWORDS
@dr_pete
3. GENERATE IDEALS
(a) Best for Smoothies
(a) “Best blenders for smoothies”
(b) Best for Frozen Drinks
(b) “Top rated blenders for frozen drinks”
(c) Best Blenders Money
(c) “What’s the best blender for the money?”
@dr_pete
@dr_pete
@dr_pete
GATHER
GROUP
GENERATE
@dr_pete
@dr_pete
@dr_pete
@dr_pete
FIND GAPS
Write for Brains*
@dr_peteBrain Icon: Marek Polakevic
2???20161999
@dr_pete
“Space Needle height”
“How tall is the Space
“Needle?”
You Can't Type a Concept: Why Keywords Still Matter

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You Can't Type a Concept: Why Keywords Still Matter

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  45. Do not add content on top of pattern. Keep Pattern on bottom of slide.
  46. Do not add content on top of pattern. Keep Pattern on bottom of slide.
  47. Do not add content on top of pattern. Keep Pattern on bottom of slide.
  48. Do not add content on top of pattern. Keep Pattern on bottom of slide.
  49. Do not add content on top of pattern. Keep Pattern on bottom of slide.
  50. Do not add content on top of pattern. Keep Pattern on bottom of slide.
  51. Do not add content on top of pattern. Keep Pattern on bottom of slide.
  52. Do not add content on top of pattern. Keep Pattern on bottom of slide.
  53. The Moz marketing web pages are incredibly important to our business as they put potential customers into the conversion funnel where we ideally turn them into paying customers.
  54. Do not add content on top of pattern. Keep Pattern on bottom of slide.
  55. Do not add content on top of pattern. Keep Pattern on bottom of slide.
  56. Do not add content on top of pattern. Keep Pattern on bottom of slide.
  57. Do not add content on top of pattern. Keep Pattern on bottom of slide.
  58. Do not add content on top of pattern. Keep Pattern on bottom of slide.
  59. Do not add content on top of pattern. Keep Pattern on bottom of slide.
  60. Do not add content on top of pattern. Keep Pattern on bottom of slide.
  61. Do not add content on top of pattern. Keep Pattern on bottom of slide.
  62. Do not add content on top of pattern. Keep Pattern on bottom of slide.
  63. Do not add content on top of pattern. Keep Pattern on bottom of slide.
  64. The Moz marketing web pages are incredibly important to our business as they put potential customers into the conversion funnel where we ideally turn them into paying customers.
  65. Do not add content on top of pattern. Keep Pattern on bottom of slide.
  66. Do not add content on top of pattern. Keep Pattern on bottom of slide.
  67. Do not add content on top of pattern. Keep Pattern on bottom of slide.