Learn more about the context of AIESEC's initiative to Raise more oGIP Exchange Participants for "Fruit Peak" What is the context and what do you focus on? What are the key Challenges for Tier 1,2 and 3 and how do you overcome them?

1. oGIP Raising
for Fruit Peak

2. MC VPs oGIPMC VPs oGIP MC VPs MrkMC VPs Mrk MCPsMCPs
Useful info for…

3. What is fruit peak??
June, July,
August
Realizations
June, July,
August
Realizations

4. In order to reach the top,
We need to start
climbing RIGHT NOW!
In order to reach the top,
We need to start
climbing RIGHT NOW!
YES. We need to raise
MORE right NOW!
YES. We need to raise
MORE right NOW!

5. Let’s Get Started!
How to set up a fast and smart
marketing campaign to raise more
for fruit peak!

6. The global unemployment rate
among 15- to 24-year-olds was
estimated at 12.6% in 2013, with
73 million people jobless
worldwide.

7. As much as you want to
change the world. You also
need to know how to
change it.

8. How do you sell
something you don’t
believe in?

9. You Don’t.

10. believe in it.
To sell a product
effectively. You first
need to

11. Marketing is not just about
promotions but something bigger
with a purpose. Our Purpose.
Our Purpose.

12. To connect a solution to the prospective
customer’s problems that they may or
may not realize yet.

13. So you see.
This is why value needs to exist
in every aspect of your marketing.
Be more than your graphics.
Be about something bigger.
Embed the soul of the organization
into piece of what you do.

14. The challenge?

15. A leaking
funnel in
conversion
processes
Tier 1 & 2

16. Tier 3
Lead Generation:
How to attract the
right profile

17. The season is ripe
of opportunity.
We need to pick
our “fruits” in this
peak.

18. Launch a simple &
powerful marketing
campaign throughout April
that is focused and
collaborative.
How to squeeze the last
“fruits” of the season:

19. Then promote in May for
the last chance to raise and
match people