SlideShare ist ein Scribd-Unternehmen logo
1 von 40
Downloaden Sie, um offline zu lesen
Ingénieurs & entrepreneurs : 
quelques réflexions 
(à casser… ;-) ) 
Ir. Roald Sieberath 
9.10.2014 - OpenSkills @ TheLabs.be
Disclaimer
Roald Sieberath 
Formation 
Ingénieur civil en informatique 
Business : Solvay IACE, 
Stanford EPGC, Louvain MBA 
and business 
Entrepreneur 
Startup coach
StarTech (by WSL & ASE)
Ingénieurs…
Pourtant…
Quel ingénieur ? 
(Alain Fayolle, EM Lyon)
Type A
Type B
Type C
Type D
Type X
Type Y
Ingénieurs & entrepreneurs
Startup vs. Large Company
Entrepreneur 
• Rêve ou cauchemar ? 
• “Mythe romantique de l’entrepreneur”
Ingénieurs & entrepreneurs
Ingénieurs & entrepreneurs
Ingénieur <> entrepreneur
Myth : Investors will love my idea !
Reality
manager <> entrepreneur
Myth : 
a startup is a company, smaller 
And should be managed in a similar way
Reality 
A startup is a different animal 
A company solves a known problem 
A startup solves an unknown 
problem 
Management science is not (as) 
relevant
Facteurs positifs 
• Rigueur (?) 
• Fast learner 
• Travail en équipe 
• Ingenire = trouver une solution 
• Construire un modèle ; exécuter
Engineer lies… 
“Everyone loves ‘cool ideas’ and new 
technology.” 
“I need to go-it alone to assure quality and 
elegance.” 
“We need to get functionality maximized 
before we focus on customers.” 
“Marketing is fluff and selling is black magic.” 
“A good engineer hates unpredictability and 
risk.” 
“We can’t worry about making money until we 
get it built.” 
“Outside funding causes loss of control and 
undue pressure to deliver.”
Entrepreneur challenges
“Comfortable with uncertainty”
Pitch
Tinker
Get out of the building
Product dev => customer dev
Ingénieurs & entrepreneurs
Ingénieurs & entrepreneurs
Ingénieurs & entrepreneurs
Ingénieurs & entrepreneurs
Build It And They Will Come 
• Only true for life and death products 
– i.e. Biotech Cancer Cure 
– Issues are development risks and distribution, 
not customer acceptance 
• Not true for most other products 
– Software, Consumer, Web 
– Issues are customer acceptance and market 
adoption 
37
If 
Startups Fail from a Lack of customers 
not Product Development Failure 
Then Why Do we have: 
• process to manage product development 
• no process to manage customer 
development 
38
Stop thinking, start doing !
Conclusion / Question ouverte : 
Etre entrepreneur 
MALGRÉ ingénieur ?

Weitere ähnliche Inhalte

Was ist angesagt?

Onboarding developers and setting them up for success
Onboarding developers and setting them up for successOnboarding developers and setting them up for success
Onboarding developers and setting them up for successTheFamily
 
Don't Get a Job - Jobs are for Suckers
Don't Get a Job - Jobs are for SuckersDon't Get a Job - Jobs are for Suckers
Don't Get a Job - Jobs are for SuckersDaniel Rolnick
 
Scale your tech team from 0 to Series A
Scale your tech team from 0 to Series A Scale your tech team from 0 to Series A
Scale your tech team from 0 to Series A TheFamily
 
Evolving and Growing with Lean Startup by Valerie Gofman
Evolving and Growing with Lean Startup by Valerie GofmanEvolving and Growing with Lean Startup by Valerie Gofman
Evolving and Growing with Lean Startup by Valerie GofmanLean Startup Co.
 
Career Day Presentation
Career Day PresentationCareer Day Presentation
Career Day PresentationRon Rupe
 
20130827 manly meetup lean startup and customer discovery
20130827 manly meetup   lean startup and customer discovery20130827 manly meetup   lean startup and customer discovery
20130827 manly meetup lean startup and customer discoveryHumphrey Laubscher
 
Insights from 20 years of Digital Transformation
Insights from 20 years of Digital TransformationInsights from 20 years of Digital Transformation
Insights from 20 years of Digital TransformationRoberto Hortal
 
How We Do Startups & Entrepreneurship at NYU
How We Do Startups & Entrepreneurship at NYUHow We Do Startups & Entrepreneurship at NYU
How We Do Startups & Entrepreneurship at NYUNew York University
 

Was ist angesagt? (9)

Onboarding developers and setting them up for success
Onboarding developers and setting them up for successOnboarding developers and setting them up for success
Onboarding developers and setting them up for success
 
Startup roadmap
Startup roadmapStartup roadmap
Startup roadmap
 
Don't Get a Job - Jobs are for Suckers
Don't Get a Job - Jobs are for SuckersDon't Get a Job - Jobs are for Suckers
Don't Get a Job - Jobs are for Suckers
 
Scale your tech team from 0 to Series A
Scale your tech team from 0 to Series A Scale your tech team from 0 to Series A
Scale your tech team from 0 to Series A
 
Evolving and Growing with Lean Startup by Valerie Gofman
Evolving and Growing with Lean Startup by Valerie GofmanEvolving and Growing with Lean Startup by Valerie Gofman
Evolving and Growing with Lean Startup by Valerie Gofman
 
Career Day Presentation
Career Day PresentationCareer Day Presentation
Career Day Presentation
 
20130827 manly meetup lean startup and customer discovery
20130827 manly meetup   lean startup and customer discovery20130827 manly meetup   lean startup and customer discovery
20130827 manly meetup lean startup and customer discovery
 
Insights from 20 years of Digital Transformation
Insights from 20 years of Digital TransformationInsights from 20 years of Digital Transformation
Insights from 20 years of Digital Transformation
 
How We Do Startups & Entrepreneurship at NYU
How We Do Startups & Entrepreneurship at NYUHow We Do Startups & Entrepreneurship at NYU
How We Do Startups & Entrepreneurship at NYU
 

Andere mochten auch

Paris, luxe & art
Paris, luxe & artParis, luxe & art
Paris, luxe & artNikkitta M
 
September in Venice
September in VeniceSeptember in Venice
September in VeniceNikkitta M
 
Eating in Paris (Night & Day)
Eating in Paris (Night & Day)Eating in Paris (Night & Day)
Eating in Paris (Night & Day)Nikkitta M
 
Men from India
Men from IndiaMen from India
Men from IndiaNikkitta M
 
Munich (Palaces & Castles)
Munich (Palaces & Castles)Munich (Palaces & Castles)
Munich (Palaces & Castles)Nikkitta M
 
Paris & Parisians (Part 2)
Paris & Parisians (Part 2)Paris & Parisians (Part 2)
Paris & Parisians (Part 2)Nikkitta M
 
Sunset at Atacama (Cejar lagoon)
Sunset at Atacama (Cejar lagoon)Sunset at Atacama (Cejar lagoon)
Sunset at Atacama (Cejar lagoon)Nikkitta M
 
People from Tibet
People from TibetPeople from Tibet
People from TibetNikkitta M
 
Polo in Argentina
Polo in ArgentinaPolo in Argentina
Polo in ArgentinaNikkitta M
 
Angkor Wat ( Cambodia )
Angkor Wat ( Cambodia )Angkor Wat ( Cambodia )
Angkor Wat ( Cambodia )Nikkitta M
 
Argentine (north & south)
Argentine (north & south)Argentine (north & south)
Argentine (north & south)Nikkitta M
 
Red Square (Mosku)
Red Square (Mosku)Red Square (Mosku)
Red Square (Mosku)Nikkitta M
 

Andere mochten auch (17)

Backupqr
BackupqrBackupqr
Backupqr
 
Open space-möte
Open space-möteOpen space-möte
Open space-möte
 
Paris, luxe & art
Paris, luxe & artParis, luxe & art
Paris, luxe & art
 
Backupeira
BackupeiraBackupeira
Backupeira
 
September in Venice
September in VeniceSeptember in Venice
September in Venice
 
Eating in Paris (Night & Day)
Eating in Paris (Night & Day)Eating in Paris (Night & Day)
Eating in Paris (Night & Day)
 
Men from India
Men from IndiaMen from India
Men from India
 
Peterhof
PeterhofPeterhof
Peterhof
 
Munich (Palaces & Castles)
Munich (Palaces & Castles)Munich (Palaces & Castles)
Munich (Palaces & Castles)
 
Paris & Parisians (Part 2)
Paris & Parisians (Part 2)Paris & Parisians (Part 2)
Paris & Parisians (Part 2)
 
Sunset at Atacama (Cejar lagoon)
Sunset at Atacama (Cejar lagoon)Sunset at Atacama (Cejar lagoon)
Sunset at Atacama (Cejar lagoon)
 
People from Tibet
People from TibetPeople from Tibet
People from Tibet
 
Polo in Argentina
Polo in ArgentinaPolo in Argentina
Polo in Argentina
 
Angkor Wat ( Cambodia )
Angkor Wat ( Cambodia )Angkor Wat ( Cambodia )
Angkor Wat ( Cambodia )
 
Argentine (north & south)
Argentine (north & south)Argentine (north & south)
Argentine (north & south)
 
Mexico ( DF)
Mexico ( DF)Mexico ( DF)
Mexico ( DF)
 
Red Square (Mosku)
Red Square (Mosku)Red Square (Mosku)
Red Square (Mosku)
 

Ähnlich wie Ingénieurs & entrepreneurs

EIA2017Portugal - Mike Kyriacou - Getting to Problem-Market Fit
EIA2017Portugal - Mike Kyriacou - Getting to Problem-Market FitEIA2017Portugal - Mike Kyriacou - Getting to Problem-Market Fit
EIA2017Portugal - Mike Kyriacou - Getting to Problem-Market FitEuropean Innovation Academy
 
EIA2019HK - Problem-Solution Fit - Mike Kyriacou
EIA2019HK - Problem-Solution Fit - Mike KyriacouEIA2019HK - Problem-Solution Fit - Mike Kyriacou
EIA2019HK - Problem-Solution Fit - Mike KyriacouEuropean Innovation Academy
 
How to be an Intraprenuer
How to be an IntraprenuerHow to be an Intraprenuer
How to be an IntraprenuerCody Littlewood
 
The Lean Startup and Customer Development model. In Italy.
The Lean Startup and Customer Development model. In Italy.The Lean Startup and Customer Development model. In Italy.
The Lean Startup and Customer Development model. In Italy.Nicola Junior Vitto
 
Lean slides 2011 nciia v2
Lean slides 2011 nciia v2Lean slides 2011 nciia v2
Lean slides 2011 nciia v2Norris Krueger
 
How To Build a Tech Startup w/o a Technical Co-Founder - Notion Theory
How To Build a Tech Startup w/o a Technical Co-Founder - Notion TheoryHow To Build a Tech Startup w/o a Technical Co-Founder - Notion Theory
How To Build a Tech Startup w/o a Technical Co-Founder - Notion TheoryHector Del Castillo, CPM, CPMM
 
Lean Startup for Project Managers
Lean Startup for Project ManagersLean Startup for Project Managers
Lean Startup for Project ManagersCaroline Gordon
 
How to build a startup
How to build a startupHow to build a startup
How to build a startupRaomal Perera
 
Ten lessons I painfully learnt while moving from software developer to entrep...
Ten lessons I painfully learnt while moving from software developer to entrep...Ten lessons I painfully learnt while moving from software developer to entrep...
Ten lessons I painfully learnt while moving from software developer to entrep...Wojciech Seliga
 
Entrepreneurship Northwest - Accelerating ideas into reality - Open 2011
Entrepreneurship Northwest - Accelerating ideas into reality - Open 2011Entrepreneurship Northwest - Accelerating ideas into reality - Open 2011
Entrepreneurship Northwest - Accelerating ideas into reality - Open 2011the nciia
 
Four Laws of Tech Product Economics - Rich Mironov
Four Laws of Tech Product Economics - Rich MironovFour Laws of Tech Product Economics - Rich Mironov
Four Laws of Tech Product Economics - Rich MironovProductCampPortland
 
Creativity and innovation ppt mba
Creativity and innovation ppt  mbaCreativity and innovation ppt  mba
Creativity and innovation ppt mbaBabasab Patil
 
Corporate Innovation : developing a lean & curious culture : Michel Duchateau...
Corporate Innovation : developing a lean & curious culture : Michel Duchateau...Corporate Innovation : developing a lean & curious culture : Michel Duchateau...
Corporate Innovation : developing a lean & curious culture : Michel Duchateau...Michel Duchateau
 
Intro to Agile Innovation (Agile 2016)
Intro to Agile Innovation (Agile 2016) Intro to Agile Innovation (Agile 2016)
Intro to Agile Innovation (Agile 2016) Rich Mironov
 
Business model thinking
Business model thinkingBusiness model thinking
Business model thinkingMike Stefaniuk
 
10 bezcennych lekcji dla software developera stającego się szefem firmy
10 bezcennych lekcji dla software developera stającego się szefem firmy10 bezcennych lekcji dla software developera stającego się szefem firmy
10 bezcennych lekcji dla software developera stającego się szefem firmyWojciech Seliga
 
(PROJEKTURA) lean startup
(PROJEKTURA) lean startup(PROJEKTURA) lean startup
(PROJEKTURA) lean startupRatko Mutavdzic
 
What is Product Management
What is Product ManagementWhat is Product Management
What is Product ManagementMind the Product
 
Updated: You Have An Idea ... Do You Have A Business?
Updated: You Have An Idea ...  Do You Have A Business?Updated: You Have An Idea ...  Do You Have A Business?
Updated: You Have An Idea ... Do You Have A Business?Marty Kaszubowski
 

Ähnlich wie Ingénieurs & entrepreneurs (20)

EIA2017Portugal - Mike Kyriacou - Getting to Problem-Market Fit
EIA2017Portugal - Mike Kyriacou - Getting to Problem-Market FitEIA2017Portugal - Mike Kyriacou - Getting to Problem-Market Fit
EIA2017Portugal - Mike Kyriacou - Getting to Problem-Market Fit
 
EIA2019HK - Problem-Solution Fit - Mike Kyriacou
EIA2019HK - Problem-Solution Fit - Mike KyriacouEIA2019HK - Problem-Solution Fit - Mike Kyriacou
EIA2019HK - Problem-Solution Fit - Mike Kyriacou
 
How to be an Intraprenuer
How to be an IntraprenuerHow to be an Intraprenuer
How to be an Intraprenuer
 
The Lean Startup and Customer Development model. In Italy.
The Lean Startup and Customer Development model. In Italy.The Lean Startup and Customer Development model. In Italy.
The Lean Startup and Customer Development model. In Italy.
 
Lean slides 2011 nciia v2
Lean slides 2011 nciia v2Lean slides 2011 nciia v2
Lean slides 2011 nciia v2
 
How To Build a Tech Startup w/o a Technical Co-Founder - Notion Theory
How To Build a Tech Startup w/o a Technical Co-Founder - Notion TheoryHow To Build a Tech Startup w/o a Technical Co-Founder - Notion Theory
How To Build a Tech Startup w/o a Technical Co-Founder - Notion Theory
 
Lean Startup for Project Managers
Lean Startup for Project ManagersLean Startup for Project Managers
Lean Startup for Project Managers
 
How to build a startup
How to build a startupHow to build a startup
How to build a startup
 
Ten lessons I painfully learnt while moving from software developer to entrep...
Ten lessons I painfully learnt while moving from software developer to entrep...Ten lessons I painfully learnt while moving from software developer to entrep...
Ten lessons I painfully learnt while moving from software developer to entrep...
 
Entrepreneurship Northwest - Accelerating ideas into reality - Open 2011
Entrepreneurship Northwest - Accelerating ideas into reality - Open 2011Entrepreneurship Northwest - Accelerating ideas into reality - Open 2011
Entrepreneurship Northwest - Accelerating ideas into reality - Open 2011
 
Four Laws of Tech Product Economics - Rich Mironov
Four Laws of Tech Product Economics - Rich MironovFour Laws of Tech Product Economics - Rich Mironov
Four Laws of Tech Product Economics - Rich Mironov
 
Creativity and innovation ppt mba
Creativity and innovation ppt  mbaCreativity and innovation ppt  mba
Creativity and innovation ppt mba
 
Corporate Innovation : developing a lean & curious culture : Michel Duchateau...
Corporate Innovation : developing a lean & curious culture : Michel Duchateau...Corporate Innovation : developing a lean & curious culture : Michel Duchateau...
Corporate Innovation : developing a lean & curious culture : Michel Duchateau...
 
Intro to Agile Innovation (Agile 2016)
Intro to Agile Innovation (Agile 2016) Intro to Agile Innovation (Agile 2016)
Intro to Agile Innovation (Agile 2016)
 
Business model thinking
Business model thinkingBusiness model thinking
Business model thinking
 
10 bezcennych lekcji dla software developera stającego się szefem firmy
10 bezcennych lekcji dla software developera stającego się szefem firmy10 bezcennych lekcji dla software developera stającego się szefem firmy
10 bezcennych lekcji dla software developera stającego się szefem firmy
 
(PROJEKTURA) lean startup
(PROJEKTURA) lean startup(PROJEKTURA) lean startup
(PROJEKTURA) lean startup
 
What is Product Management
What is Product ManagementWhat is Product Management
What is Product Management
 
Updated: You Have An Idea ... Do You Have A Business?
Updated: You Have An Idea ...  Do You Have A Business?Updated: You Have An Idea ...  Do You Have A Business?
Updated: You Have An Idea ... Do You Have A Business?
 
Energize 2013 slides
Energize 2013 slidesEnergize 2013 slides
Energize 2013 slides
 

Kürzlich hochgeladen

How To Get Rich With Bitcoin Even If You Have No Clue About Technology
How To Get Rich With Bitcoin Even If You Have No Clue About TechnologyHow To Get Rich With Bitcoin Even If You Have No Clue About Technology
How To Get Rich With Bitcoin Even If You Have No Clue About Technologyzaidashadali00
 
Establishing An Enterprise and Project Management.pptx
Establishing An Enterprise and Project Management.pptxEstablishing An Enterprise and Project Management.pptx
Establishing An Enterprise and Project Management.pptxshrinivas kulkarni
 
Institutions Supporting Small Business Enterprises.pptx
Institutions Supporting Small Business Enterprises.pptxInstitutions Supporting Small Business Enterprises.pptx
Institutions Supporting Small Business Enterprises.pptxshrinivas kulkarni
 
HDPE Pipe Fittings Manufacturer and Supplier
HDPE Pipe Fittings Manufacturer and SupplierHDPE Pipe Fittings Manufacturer and Supplier
HDPE Pipe Fittings Manufacturer and SupplierBhavin Kanani
 
Path to Traditional Pub - BookFest 2024 presentation - 03-23-2024.pdf
Path to Traditional Pub - BookFest 2024 presentation - 03-23-2024.pdfPath to Traditional Pub - BookFest 2024 presentation - 03-23-2024.pdf
Path to Traditional Pub - BookFest 2024 presentation - 03-23-2024.pdfContent Strategy Inc.
 
Analysis Of FaarmTech | BBA | Business Plan
Analysis Of FaarmTech | BBA | Business PlanAnalysis Of FaarmTech | BBA | Business Plan
Analysis Of FaarmTech | BBA | Business Planmohsinrai101
 

Kürzlich hochgeladen (6)

How To Get Rich With Bitcoin Even If You Have No Clue About Technology
How To Get Rich With Bitcoin Even If You Have No Clue About TechnologyHow To Get Rich With Bitcoin Even If You Have No Clue About Technology
How To Get Rich With Bitcoin Even If You Have No Clue About Technology
 
Establishing An Enterprise and Project Management.pptx
Establishing An Enterprise and Project Management.pptxEstablishing An Enterprise and Project Management.pptx
Establishing An Enterprise and Project Management.pptx
 
Institutions Supporting Small Business Enterprises.pptx
Institutions Supporting Small Business Enterprises.pptxInstitutions Supporting Small Business Enterprises.pptx
Institutions Supporting Small Business Enterprises.pptx
 
HDPE Pipe Fittings Manufacturer and Supplier
HDPE Pipe Fittings Manufacturer and SupplierHDPE Pipe Fittings Manufacturer and Supplier
HDPE Pipe Fittings Manufacturer and Supplier
 
Path to Traditional Pub - BookFest 2024 presentation - 03-23-2024.pdf
Path to Traditional Pub - BookFest 2024 presentation - 03-23-2024.pdfPath to Traditional Pub - BookFest 2024 presentation - 03-23-2024.pdf
Path to Traditional Pub - BookFest 2024 presentation - 03-23-2024.pdf
 
Analysis Of FaarmTech | BBA | Business Plan
Analysis Of FaarmTech | BBA | Business PlanAnalysis Of FaarmTech | BBA | Business Plan
Analysis Of FaarmTech | BBA | Business Plan
 

Ingénieurs & entrepreneurs