Retail

Crayon Works
Insights and trends that will shapes
our lives
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Trend Manifestation
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Amazon releases ‘Amazon Collections’
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RESLATEDECTORSRELEVANTTRENDS
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• Retail
Source: http://www.amazon.com/gp/river
Amazon recently rolled out a new feature called 'Amazon Collections,' which is
similar in appearance to popular image board site Pinterest.
Just like Pinterest, Amazon Collections lets users collect lists of items they would
like to buy. When browsing the site, users can add a 'Collect' button to their
bookmarks bar to easily add items to add to their lists, a feature that is identical to
Pinterest's "Pin It" button. Users can also follow others with similar tastes.
This is a quick and dynamic way of making wishlists that also have images.
Amazon users can easily curate their lists without leaving the website.
• The Changing Meaning of Luxury
• Complexity and consumer choice
• Have it all Society

Trend Manifestation
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COS releases pop-up cart
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• Retail
Source: http://www.cosstores.com/
Swedish retailer COS has collaborated with design studio Chmara Rosinke to
create some unique pop-up retail carts that showcases a minimalist and functional
style.
Pop-up stores are a popular cost-effective alternative these days. This compact
mobile cart by COS is taking the pop-up idea to the next level by making the retail
concept even smaller to conveniently fit into a miniature cart. This fully functional
display features multiple drawers, compartments and hangers that easily
accommodates the COS clothing, showcasing the items in a very simple and sleek
manner.
A compact and mobile device that can easily be transported around, this pop-up
retail cart is a great way for COS to showcase its minimalist and functional style
while also saving money for a retail space.
• Experience Economy

Trend Manifestation
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In-store dispensers
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• Retail
Source: http://www.wacoal.co.uk/
A lingerie company in Japan called Wacoal has created a bra vending machine.
This machine was made to make life easier for women who find bra shopping
embarrassing or taxing. Instead of having to consult a salesperson, women would
simply choose their bra size and which bra they want by using the keys on the
panel. All the bras in this device are $30 and once paid, the bra dispenses instantly.
Are retail stores headed in this direction? This will limit the amount of salespeople
needed at stores.

Trend Manifestation
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Brands offer prizes to Instagrammers
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• Retail
Source: http://www.snapmyad.com/
SnapMyAd is a new free app synched with the social media giant Instagram that
offers gifts in exchange for using people‘s shots in the companies‘ ad campaigns.
Users simply sign in with their Instagram accounts and apply existing images to the
app. They then search which brands to interact with and are given prizes including
Amazon gift cards and magazine subscriptions.
The benefits for brands getting involved with are endless. Companies will have the
right to use the imagers in ad campaigns giving them a more interactive approach,
and will also bring the consumer closer to the brand, allowing them to push the
interaction with customers to a different level.

Trend Manifestation
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UK supermarket opens farm shop
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• Retail
Source: http://www.waitrose.com/home/about_waitrose/our_company/leckford_estate/leckford_farm.html.html
Waitrose supermarket chain opens farm store to showcase produce grown on its
4000-acre estate farm in South England.
The Leckford Estate outlet will sell more than 1,000 homegrown products including
fresh meats and cheeses, bread, chutneys and a specially selected range of wine.
As well as stocking products from the John Lewis-owned farm, the shop has
sourced goods from more than 60 suppliers in the region.
This will also boost Waitrose‘s image as a deluxe grocer while also strengthening
their links with the farming community in the country.

Trend Manifestation
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Ethically aware e-commerce site to launch
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• Retail
Source: http://prelaunch.zady.com/
Launching next week, Zady will carry over 30 labels and uses icons to indicate
whether something is locally sourced, handmade, eco-friendly, and more.
Well-designed icons are used so shoppers can quickly see if a product is locally
sourced, handmade, made in the U.S., eco-friendly, made from high quality
materials, and whether it‘s affiliated with the Bootstrap Project, a non-profit which
seeks to revive traditions in Rwanda and bring jobs back to the community.
This initiative will connect shoppers with the makers who produce them while
ensuring high-quality products.

Trend Manifestation
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Alexander Wang crowdsources new design
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• Retail
Source: http://www.alexanderwang.com/
As part of a collaboration with Samsung, the designer was tasked with creating a
limited-edition bag using crowdsourcing.
His approach was to ask a group of friends, stylists, and photographers to doodle
images on their Samsung Galaxy Note II smartphones earlier this year.
The resulting images were the mashed together by the designer to create a
―collectively inspired‖ print for the bag. Known as the ―Alexander Wang Wallie‖ gym
sack, all proceeds from sales of the bag will go towards raising funds for Art Start, a
charity that uses the arts to nurture the creative talents of ―at-risk‖ children and
youth, according to Samsung.
This is something that sits with the Alexander Wang image – the name echoes
exclusivity and unique designs and that‘s exactly what this delivers.
• The Changing Meaning of Luxury

Trend Manifestation
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Tesco to open up retail space for community events
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• Retail
Source: http://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/10208039/Tesco-gets-into-party-spirit-with-community-rooms-offering.html
The British grocery retail chain is building a dedicated room in its new store that will
be available for locals to reserve for free.
This community room, which is similar to initiatives Tesco runs in some of its Asia
stores, can be rented out for birthday parties, music lessons or anything of that
sort. It is the first to be introduced to a UK store. It will include tea and coffee-
making facilities for those who reserve it. They also plan to open up various
restaurants in-store.
This is a great initiative by the retailer as it could potentially attract new customers
and benefit the local community.
• Culture of immediacy

Trend Manifestation
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E-commerce platform knows what customers want before they do
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• Retail
Source: http://www.wish.com/
The Wish app claims to know what users want to buy and creates personalised
feeds of products for them to browse.
The service now allows online merchants to upload their own products, which Wish
will push into the recommendation streams of those most likely to buy them. The
shopping app asks new users to select a number of items that they like so it can
learn their tastes. Then it populates their feed with relevant products that they are
likely to save to a wish list or share with friends.
This a great way for retailers to push their products to customers who want them. It
can also help merchants learn what their customers shop for and offer a more
tailored online experience while getting to know their customers.
• Mobile Living

Trend Manifestation
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One hour delivery brings groceries to any location
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• Retail
Source: http://www.pocketshop.com/
For some people, even stopping at the store on the way home from work takes too
much time, which is exactly why Pocket Shop is offering to do your shopping for
you.
The company‘s delivery service is powered by a local network of pedestrian pickers
who do the carrying on foot in an attempt to avoid traffic, cut carbon emissions, and
avoid incurring high costs for the business. All the major supermarkets in the UK
are offered as part of the deal. With a minimum order of £20, the delivery prices
range from £5.10-£6.50 depending on the delivery time frame. All products are
marked at a higher price than retailed at the supermarkets.
Although it is aimed at those with no time and a bit of cash to spare, they are
looking to offer free delivery over a certain price threshold.
• Mobile Living

Trend Manifestation
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E-retailer sells only one dress a day
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• Retail
Source: http://onedressaday.com/
One Dress A Day site offers one style per day, eliminating the paradox of choice
that customers face daily online.
The site is the idea of designer Bruno Schiavi, who also is the Kardashian sisters‘
partner on their clothing line. The dresses will be available in 28 countries and will
retail for around $169. With one posted each day, the style will last for 30 days or
until inventory runs out.
This is a great way to make consumer choice easy and also for the retailer to get
rid of web clutter.
• Mobile Living

Trend Manifestation
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Vending machine rewards ‘real’ music fans with magazine
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• Retail
Source: http://www.billboard.br.com/pt-br
Billboard Brasil magazine‘s Fan Check Machine inspects the tracks on users‘
iPhones to determine if they deserve a free copy.
Created by Ogilvy Brazil, the machine encourages passersby to connect their
smartphone using the cables provided. Taking the view that true music fans not
only want to read about their favorite artists, but also own their music, the machine
then scans the handset for mp3 files which match the band or musician on the front
cover of that month‘s magazine. If they own more than 20 tracks by the cover artist,
a copy of the magazine is delivered through the slot, free of charge. If not, then the
user has to buy a copy.
This rewards their target audience – engaged music fans and readers of their
magazine. This is a great example of how vending machines can be programmed
to read aspects of their customer‘s personality to offer targeted goods.
• Mobile Living

Trend Manifestation
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Denim store lets customers fix their old jeans
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• Retail
Source: www.nudiejeans.com/contact
The Nudie Jeans Repair Shop in London is enabling customers to use equipment
to help them repair old jeans, as well as get discounts on new jeans when they
bring in their used pair.
The store is actively encouraging the recycling of the Swedish brand‘s jeans,
offering a 20 percent discount off new items for those who bring in used pairs.
Those jeans are then repaired and sold again to customers who prefer a more
worn-in look. The store also features a Repair Station, where consumers will be
able to take their damaged Nudie jeans and learn how to fix them using in-store
equipment and help from a denim specialist, free of charge.
With this, the brand is promoting their sustainable reputation and also creating a
stronger brand between their customers while also helping their jeans last longer.

Trend Manifestation
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Physical counter in store shows online Facebook ‘likes’
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• Retail
Source: www.smiirl.com
The Fliike is a device that enables any store to demonstrate online engagement
through a physical Facebook ‗like‘ counter.
Created by France-based designers Smiirl, the product consists of a large display
in ‗Facebook blue‘ that – much like traditional counters – uses a flip mechanism to
increase the number shown. The device uses a wifi connection to detect the
number of likes on the Facebook page set by the owner, and updates in real time
when a fan clicks the button. At 16 inches long, the display enables physical stores
to prominently show how they‘re engaging fans online to their offline customers. It
also offers an interesting way to get those people to like the Facebook page
through their smartphones while they‘re in the store in order to see the ticker
register their activity,.
Besides opening up extra audiences for their marketing, it brings the online world
to the offline world in a very innovative way.
• Mobile Living

Trend Manifestation
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Stores promote products based on Pinterest activity
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• Retail
Source: http://shop.nordstrom.com/c/customer-service-contact-us
Nordstrom has introduced a section in its brick and mortar outlets that includes
some of the most pinned products on its Pinterest page that week.
The scheme simply updates items in store with a small Pinterest logo to let
shoppers know that the product is receiving attention on the company‘s profile on
the social sharing site. The program takes into account the top items on a regional
basis, so the products being promoted in one store might not be the same as
another store, reflecting local preferences. They have nearly 4.5 million followers –
its most pinned items reflect the opinions of a large market of shoppers and points
everyone in the direction of new trends.
An inexpensive and easy solution to engage their customers in the brick and
mortar stores and a great way to direct them to items that regular people are
interested in – this is a great way to merge the online and offline methods of
shopping.
• Mobile Living

Trend Manifestation
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Online and offline buying meet on site
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• Retail
Source: http://crayonworks.tumblr.com/post/56521267396/platform-lets-users-shop-online-with-friends
Mumbai based start-up 3 Other Things wants to allow consumers to search and
buy from multiple retailers‘ online and offline inventories from a single location.
The platform appears much like a social network that allows users to add products
and brands they like to their wish list at first, which is shared with others. In order to
build and curate their profiles, users can add items from any e-commerce site as
well as products from partner brick-and-mortar stores. Users can then see what‘s
popular with their friends as well as the best selling products in a particular
category or in their vicinity. The site uses social sharing to direct consumers
towards items they may like and also allows them to buy online or reserve an item
from a physical store and arrange a pickup. Retailers can then use the data
generated by the site‘s users to make more informed decisions about their
marketing.
This brings brick and mortar stores online and allows customers to share and
purchase their products, a great example of how digital and physical spaces can
meet a common ground.
• Mobile Living

Trend Manifestation
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24 hours shopping windows in NYC
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• Retail
Source: http://crayonworks.tumblr.com/post/56334527911/24-hours-shopping-windows-in-nyc
Prior to opening dedicated retail stores, Kate Spade is experimenting with
interactive store windows and same day delivery in New York City.
Each of the storefronts are painted a signature bright yellow hue and accented with
bold black and white graphic patterns. A selection of the brightly coloured apparel
and accessories are displayed on hangers and hooks inside the windows.
Shopping takes place through a large touch screen display. Customers can browse
the entire collection and get specific product information. The checkout process
simply requires entering a mobile phone number. A confirmation text is sent and
following approval, a messenger will deliver the products within select NYC areas
within an hour for free. Just like a food delivery, payment happens upon delivery.
This is a great example of how retailers are looking to reach their customers in a
timely manner and also offering them convenience.
• Mobile Living
• Changing Meaning of Luxury

Trend Manifestation
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Platform lets users shop online with friends
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• Retail
Source: http://crayonworks.tumblr.com/post/56521267396/platform-lets-users-shop-online-with-friends
Start-up BevyUp harnesses social networks to recreate the social nature of brick
and mortar shopping with e-retailers.
BevyUp provides a layer within the user‘s browser that moves seamlessly from
websites and social media platforms; users can share their screen, activate the
webcam, and mark various items they‘re interested in purchasing.
Giving a whole new meaning to social shopping, BevyUp offers a great solution to
shoppers‘ sentiments and buying preferences for individual products, which are
usually buried in e-mail messages, texts and Facebook pages.

Trend Manifestation
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eBay offers 3D printed goods
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• Retail
Source: http://crayonworks.tumblr.com/post/56521985235/ebay-offers-3d-printed-goods
Leading DIY manufacturers are now collaborating with the online auction site.
The online auction site has made it possible to purchase custom wares from three
of the top 3D-printing companies using their new app – eBay EXACT. There are
currently around 20 different products available via the app, ranging from
technology accessories to jewellery. Considering companies such as Brooklyn-
based MakerBot, France-based Sculpteo, and Toronto-based Hot Pop Factory are
involved with the app, it‘s only a matter of time before the number of offerings is
expanded. Products are shipped directly from the 3D-printing company‘s facilities,
usually arriving within seven to 14 business days. Apart from ordering directly from
eBay‘s partners, customers are also able to keep things simple by paying with
PayPal.
With this, eBay shows customers that it is in a position to take advantage of 3D
Printing.

Trend Manifestation
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IKEA to launch smart living in the UK
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• Retail
Source: http://crayonworks.tumblr.com/post/56521896888/ikea-to-launch-smart-living-in-the-uk
The Swedish furniture brand is exploring the theme of smart living for a tiny home.
The ‗Make Small Space Big‘ campaign shows a doll, Mandy and her son, living in a
tiny dollhouse apartment, but kitted out with IKEA‘s smartly designed compact
furniture, which has hidden storage and double usage, the doll is maximizing the
space and enjoying her micro-apartment. The ad encourages consumers to think
outside of their little box, using the brand‘s interior solutions.
With this, IKEA reinforces the fact that they are not the place for just budget friendly
furniture but also the store that understands the city dwellers‘ needs.

Trend Manifestation
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Flying store offers wifi and online shopping
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• Retail
Source: http://retail-innovation.com/korean-retailer-e-marts-invent-the-flying-store/
The Emart supermarket has created a wifi-based flying store, enabling those within
its range to buy products online.
Developed by creative agency Cheil, the campaign saw a large, remote-controlled
balloon – fitted with a wifi router – flown over populous locations in Seoul, such as
public squares, shopping centers and transport hubs. People who saw the balloon
were encouraged to connect to the wifi through their smartphones, which
automatically directed them to the Emart app. When downloaded, the app offered
discounted products and vouchers to use on its online store. According to the
company, although it targets families on a budget, often they will just go to the
nearest convenience store and pay higher prices rather than make their way to an
Emart. Through the flying store, Emart was able to bring its competitive prices
direct to the consumer.
Combining online and offline shopping, accessibility and convenience, Emart has
provided a viable example of a new business model that can be adopted by many
stores.

Trend Manifestation
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Users snap outfit to find out where to buy it
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• Retail
Source: http://crayonworks.tumblr.com/post/56521652899/users-snap-outfit-to-find-out-where-to-buy-it
The UK‘s Snap Fashion is an app that lets users take a photo of an outfit they like
and instantly find out where they can buy them.
Available for free on the App Store, users first select the type of item they‘ve
spotted – whether a dress, skirt, trousers, shorts, top or shoes. They can then take
a photograph the item and the app uses image matching software to detect the
exact item, along with links to partners who have it in stock. If it can‘t find an exact
match then users are presented with options that match the colour, cut and style of
the item they‘ve snapped. Those options can then be saved for later or purchased
there and then. Users can also share their searches and purchases with their
contacts and create custom wishlists.
By providing immediate results to the techy youngster, the retailers have founds a
great way to ensure their products are within reach.

Trend Manifestation
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Customers design and print clothes in store
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• Retail
Source: http://crayonworks.tumblr.com/post/56521577635/customers-design-and-print-clothes-in-store
YrStore is a pop-up shop that sells garments designed and printed by the
customers themselves using a digital graffiti platform located on Carnaby Street in
London.
The digital graffiti platform that is employed in the new store as a way to create
designs to print. The store features a number of booths, where visitors can digitally
draw, arrange or manipulate existing images to cover a blank t-shirt. The platform
features pre-programmed elements and designs by renowned artists, or users can
bring along their own designs to upload onto the system. Once they‘ve finalised
their design, customers can watch their t-shirt get printed live in the store.
This is an example of how the creative process is handed to the buyer and aims at
providing a high degree of customisation. Surely, this is something that the retail
industry could benefit from as a whole.
• Crowdsourcing

Trend Manifestation
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Brand experts provide real-time consultations
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• Retail
Source: http://crayonworks.tumblr.com/post/52057804123/brand-experts-provide-consumers-real-time-product
Needle is a live chat sales platform that helps connect online shoppers with
knowledgeable product users to deliver peer-based, real-time customer service.
Working as a third party in partnership with brands and retailers, Needle recruits
consumers who have expressed enthusiasm for a particular brand on social media
and trains brand fans to be knowledgeable about the retailer‘s product line.
Shoppers on Needle‘s clients‘ sites are able to live chat with the trained product
fans, receiving first- hand advice with a human touch that is far richer and more
customized than sorting through online product reviews. In exchange for their
participation, these customer experts can earn credits for selling items, which they
can put toward purchases of their own. Brands working with Needle include athletic
clothing manufacturer Under Armour and headset brand Skullcandy.
Giving a personalised solution to a common problem and adding credibility and
authenticity, Needle is bridging a very big gap in the market.
• Crowdsourcing

Trend Manifestation
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E-commerce site connects shoppers with peer advisors
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• Retail
Source: http://crayonworks.tumblr.com/post/52058471147/e-commerce-site-connects-shoppers-with-peer-advisors
Ownza connects shoppers with peer advisers through live video chat; the advisers
give shoppers guided browsing sessions and product recommendations.
The site also allows users to sift through advisers based on factors such as
community ratings, expertise and language, choosing the adviser that suits them
best. Anyone with product knowledge can be an adviser on Ownza, and they can
earn commission if a shopper buys a product that they have suggested.
By providing a guided shopping experience, Ownza looks to build credibility and
make online shopping a better and more reliable experience for those who are
apprehensive about it.
• Crowdsourcing

Trend Manifestation
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Platform increases buyer confidence through word of mouth
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• Retail
Source: http://crayonworks.tumblr.com/post/52058514271/platform-increases-buyer-confidence-through-word-of
Lithium is a new software company that helps brands increase buyer confidence
by providing access to peer-to-peer recommendations.
Leveraging game mechanics, the platform offers various ways to reward customers
for posting helpful answers to questions, while also associating their contributions
with a boost in their inter-platform status ratings.
They aim to help customers find engaging social content and access peer
recommendations leading up to the point of purchase decision to instil confidence
in the product or brand. With a growing client list that includes McDonald‘s and
Nissan, this looks to be an innovative way to bridge the gap that many consumers
face.
• Crowdsourcing

Trend Manifestation
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Skechers offers rewards in exchange for product reviews
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• Retail
Source: http://crayonworks.tumblr.com/post/52058283764/sketchers-offers-rewards-in-exchange-for-customer
As a way to accumulate product reviews, Skechers shoe brand has launched a
rewards loyalty program that incentivizes customers to write product reviews.
The initiative allows customers to write product reviews in exchange for points,
which can be redeemed as discounts on later purchases.
Aimed to increase buyer confidence at point of purchase, Skechers has found a
great way to tap their fan base to endorse their brand for them.
• Crowdsourcing

Trend Manifestation
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Website recreates social shopping experience online
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Source: http://thestylecure.com/
TheStyleCure also aims to replicate the shopping mall experience, but instead of
uploading photos of their favorite items, users can choose, like, share and
comment on pre-listed online items with friends via Facebook connect.
TheStyleCure aims to recreate the social interactions shoppers have with friends in
the mall. The site is powered by Shopstyle and displays over one million products
from 300 stores, across 7,000 brands. Users can search by clothing type and refine
by brand, store, sale, price and color. One click saves favorite items into a stream
which can be viewed and commented on by friends to advise on the purchase
decision. Users can shop for their friends as well by posting items to their wall. The
concept is simple but provides a convenient space to create a wishlist of clothes
and accessories, which can be purchased by clicking through on the item.
Facebook is increasingly being used as an e-commerce destination, where friends
encourage each other to buy. Online partnerships are a new way to boost a
product‘s social media presence.
• Crowdsourcing
• Retail
• Fashion
• Advertising, Branding & Communications

Trend Manifestation
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High-concept outlet from H&M influenced by fashion bloggers
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Source: http://www.stories.com/
H&M has opened its latest retail venture in London. The store, called & Other
Stories, is intended to be a premium brand premised on an female attitude to
shopping influenced by social media and blogging.
Unlike most mid-priced retailers, & Other Stories items, which include beauty
products, makeup, shoes, bags, jewellery and clothing, are not inspired by catwalk
trends or marketed as "must have" pieces. The concept for the brand, and its
website, came from the notion of women creating their own look inspired by
multiple, often personal, sources such as eBay, their parents of grandparents
wardrobes, thrift stores and fashion brands. The store creates a series of clever
edits, so that customers can easily achieve the spontaneous "I just threw this look
together" attitude, popularised by bloggers. These co-ordinated looks act like an in-
store stylist, with items set out as they might be on a magazine page.
H&M are innovating again and has now found a fabulous new way to sell fashion –
a lesson to take note of by other brands.
• Retail
• Fashion
• Crowdsourcing

Trend Manifestation
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Clothing retailer taps fashion blogger for cobranded collection
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Source: http://www.hm.com/se/
We‘ve seen bloggers gain increasing clout over the years, culminating in their
recent roles as samples purveyor, brand intermediary and on-site promoter. The
latest spotting? Blogger turned big-name fashion label.
Elin Kling is a well-known fashion blogger who has been covering Sweden‘s
fashion scene since 2007. She‘s won several awards and served as head of
fashion for Sweden‘s Expressen newspaper during that time, but it was only
recently that she teamed up with clothing retailer H&M to launch a co-branded
fashion line. H&M is no stranger to collaboration, of course but working with a
blogger is a first for the company. Ten percent of sales resulting from the
collaboration will be donated to UNICEF.
H&M are keeping in mind that the masses are not just consumers but also
reviewers, content creators and bloggers who influence the masses heavily. This is
something all brands should look at.
• Retail
• Fashion
• Crowdsourcing

Trend Manifestation
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Online purchases through Facebook comments
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Source: https://www.soldsie.com/
Soldsie is taking a step in the advancement of social shopping by allowing
Facebook users to purchase items with a comment.
Merchants first install the Soldsie app on their Facebook account and get their fans
to register with the startup, filling out payment and delivery info. When posting
images of items for sale on their page, those interested in buying simply leave a
comment saying ‗SOLD‘. All comments containing the keyword are displayed on
the seller‘s Facebook dashboard, and from there they can send invoices and check
on the status of orders and deliveries. Payments are facilitated through PayPal, but
sellers can use the Facebook dashboard to control and monitor their business
activity.
Facebook has so far been useful for marketing purposes, but Soldsie helps brands
turn their fan pages into a new channel for sales.
• Telecommunications and Media
• Retail
• Fashion
• Crowdsourcing

Trend Manifestation
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Fashion label uses crowdsourcing to design product range
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Source: http://www.velvetbrigade.com/
Calling on customers for product design ideas is a growing trend. Now fashion
start-up Velvet Brigade in San Francisco take the concept to a larger scale, with all
their products designed by young designers who submit their fashion drawings for
the public to vote on.
The concept is simple; aspiring designers upload their sketches to the Velvet
Brigade website which are displayed for 30 days for the public to vote on. Every
month a winner is declared and their design is made into a real garment, available
to buy via the website. Winners receive five percent of sales and keep the rights to
their designs, as long as they consent to give Velvet Brigade exclusive rights to
manufacture and sell the items. Though based in San Francisco, anyone anywhere
in the world can enter their designs and vote. There is Facebook and Twitter
integration so designers can easily promote their submissions to friends to vote for.
Drawing on young talent and getting the public vote to decide what goes to
production ensures design is kept fresh and only items that will sell are
manufactured. Here is a model that could succeed in other industries.
• Retail
• Fashion
• Crowdsourcing

Trend Manifestation
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Brazilian fashion retailer displays Facebook ‘likes’ for items in its
real-world stores
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Source: http://www.cea.com.br/
Bridging the gap between the online and offline worlds is a challenge for any brand,
but Brazilian fashion retailer C&A has come up with an innovative solution. C&A
have found a way to bring customers‘ Facebook approval into full view in its real-
world stores.
Through its new ―Fashion Like‖ initiative, C&A has posted photos of a number of
the clothing items it sells on a dedicated Facebook page, where it invites customers
to ―like‖ the ones that catch their eye. Special hooks on the racks in the store, then
display the votes in real time, giving in-store shoppers a clear indication of each
item‘s online popularity.
This is the most innovative way in which a brand can bring together their online and
offline presence, which exist as two separate entities at the moment. • Retail
• Fashion
• Crowdsourcing

Trend Manifestation
x
Fashion brand offers discounts based on a shopper’s social
influence
x
x
Source: http://www.volgaverdi.com/exchange.htm
Aiming to zero in on the shoppers with the widest social clout, Volga Verdi is a
California-based fashion brand that offers its customers discounts depending on
the number of friends, followers or fans they have on popular social networks.
To participate in Volga Verdi‘s Exchange program, shoppers begin by referring to a
chart on the site listing the size of the discount it offers for the number of friends or
followers they have on Facebook, Twitter, Google+, Tumblr, Kohtakte or
Lookbook.nu. Twitter users, for example, get a discount of USD 7 if they have
between 20 and 200 followers, or USD 15 if they have more. To get the discount,
they must follow Volga Verdi on Twitter, tweet a p specific message about the
brand, and then email Volga Verdi. All the other social networking sites work
similarly. Volga Verdi then proceeds to issue a unique voucher code for the
corresponding discount.
We‘ve already seen sites that ―sell‖ online content for just a tweet or a Facebook
mention but offering discounts based on the shopper‘s social clout takes such
efforts onto new ground.
• Retail
• Fashion
• Crowdsourcing

Trend Manifestation
x
Retailers recycle customers’ used clothes
x
x
Source: http://www.fastretailing.com/eng/csr/environment/recycle.html
Thanks to the rapid changes in the fashion industry, clothes that are out of style or
discarded find their way to landfills at an alarming rate. While there are many
charities that collect used clothes for reuse and resale, Japan‘s Uniqlo have
launched their own initiative to give their clothes a second life.
Owned by Fast Retailing, collections are held every year in March and September
at all Uniqlo stores. Pieces of clothing that are still wearable are distributed in
developing countries by Japan Relief Clothing Centre and other organisations.
Items that are not wearable are recycled into fibre and used to make thermal
insulation, work gloves and cotton rags or converted into power-generating fuel.
Whether it‘s printer cartridges, cell phones, beverage bottles or clothing, recycling
products benefits everyone who is involved while also helping the environment.
• Crowdsourcing
• Consuming with ethics
• Retail
• Fashion

Trend Manifestation
x
Dutch clothing brand offers its jeans for rent
x
x
Source: http://www.mudjeans.nl/en/
Although clothes rental has been something that has been available over the
years, Dutch brand Mud Jeans is the first to venture into this market with their
brand.
The jeans are made from recycled, organic cotton and to facilitate this, the
company offers its jeans on a yearly lease. Customers pay a one-time entry fee of
EUR 20 for the product they like followed by EUR 5 every month for a year. During
this period, they also offer free repairs if the jeans rip or tear. At the end of the year,
customers can send back their pants and then switch to a new pair or pay four
months‘ worth of payments to keep the original pair indefinitely. If the customer opts
to send them back at some point, the initial payment of EUR 20 is taken out of their
purchase for a new pair.
This helps the fashion conscious who can stay updated on the latest styles and
also Mud gets to reclaim most of their high-end fabric and put it back into new
products. A new trend for other retailers to follow?
• Crowdsourcing
• Retail
• Fashion

Trend Manifestation
x
Store camera that connects to Facebook
x
x
Source: http://www.psfk.com/2010/06/future-of-retail-instant-show-and-tell.html
Visitors to Diesel stores in Madrid and Barcelona can use touch-screen ―Diesel
Cam‖ kiosks (located near changing areas) to take photos of themselves wearing
Diesel outfits which can then be edited and instantly uploaded to personal profiles
on the Facebook social networking site.
Friends are able to comment on outfits and offer advice; shoppers are given the
opportunity to share their tastes and recent purchases with their networks (as well
as sense-check their purchase intentions with peers); and Diesel benefits from
hosting the conversation. More, shoppers are given a refreshing new reason to visit
the physical store.
The internet is fast becoming a hub for social shopping, with tips, advice and routes
to the best deals so often shared amongst consumer populations. More and more
shopping will become – to varying degrees – a social event
• Traditional Media
• Retail
• Fashion
• Crowdsourcing

Trend Manifestation
x
Interactive online dressing room
x
x
Source: http://www.webcamsocialshopper.com/
E-commerce continues to grow rapidly across the world as more consumers gain
access to the internet and discover the convenience, cost-effectiveness and speed
of shopping online.
The Webcam Social Shopper integrates the best features of augmented reality,
motion capture and social media that allows consumers to hold up digital clothing in
front of themselves. Created by interactive marketing agency Zugara, this online
shopping application can also connect to a users Facebook page, where images
can be posted to friends. It also tracks the users movements so they can interact
with the site's content when standing several feet away from the computer.
Building on the popularity of social shopping and augmented reality, this gives
consumers the convenience of trying clothes on from the comfort of their own
home as well as get instant responses.
• Fashion
• Retail
• Crowdsourcing

Trend Manifestation
x
Site enables consumers to talk back to commercials
x
x
Source: http://www.adyapper.com/
AdYapper aims provide an interactive service for any commercial which enables
the viewers to communicate directly with advertisements.
The site posts videos of currently running campaigns and allows users to ‗love‘,
‗hate‘ or ‗meh‘ each advertisement, as well as comment on it – known as a ‗yap‘.
Because television is a one-way medium of communication, feedback on
commercials is often limited to focus groups before the ad is aired and sales
afterwards. The aim of AdYapper is to enable advertisers to gain opinions on their
commercials from the people they are targeting. The site enables brands to verify
their accounts and join in the conversation, creating a more open platform for
consumer-business discussion.
In addition to empowering consumers and letting businesses find out what their
audience thinks of their commercials and products, this technology can go a long
way to changing the world of online shopping, if applied, by giving consumers the
benefit of being at a store within the comfort of their own home.
• Crowdsourcing

Trend Manifestation
x
Crowdsourced photography takes real-world window shopping
online
x
x
Source: http://www.turnhills.com/
New York is famed for its shopping around the world, attracting thousands of
visitors each year to take in the sights of store windows. Now a recently launched
website — Turnhills.com — is using crowdsourced photography and videos to
enable consumers anywhere to window shop the city‘s largest brands online.
The site currently features storefront window displays of 37 top retailers, with more
to be added soon. Shopping enthusiasts are encouraged to contribute to the site‘s
content by uploading their own photos of shop display windows and sharing their
shopping experiences online. This also ensures site content is kept up-to-date.
During the initial launch phase New Yorkers have exclusive access to MyMap, with
personalization functionality that allows them to choose their favourite stores and
create their own NYC shopping plaza. Turnhills.com have plans to feature other
world-renowned shopping cities in the future.
By providing an interactive shopping environment and the added bonus of
personalisation while enjoying the comfort of your own surroundings, Turnhills.com
promises to be an exciting new innovation, one that other retailers could certainly
build on.
• Fashion
• Retail
• Crowdsourcing

Trend Manifestation
x
Online marketplace uses video and tagging for interactive
promotions
x
x
Source: http://www.videodeals.com/?Culture=en-US&LanguageId=1&e=1#
Online marketplaces are nothing if not ubiquitous, but most still rely on text and
photos to describe the goods on offer. VideoDeals is a Dutch site that lets sellers
tap the power of videos and tagging to promote their products interactively.
Anyone can create an account and upload a product video to VideoDeals.com,
which is now in beta. Then, using the site‘s tagging technology, they can place
interactive ―buy‖ tags on the items they wish to sell, enabling viewers to order the
product being displayed simply by clicking in the video. Whether for individual
sellers advertising a single product or businesses promoting a daily deal, videos
can remain live on the site for up to three months. The service is currently free to
use, but eventually, businesses will pay a commission when they make a sale, the
Luxembourg-based company says. The company also plans to soon release it‘s
own platform for video creation.
We all know that a picture is worth a thousand words, but a lot of consumers are
apprehensive about online shopping because of how products are enhanced
through images to increase sales. Tagged videos could give sellers an advantage
as well as show consumers a more convincing method of picking products.
• Retail
• Crowdsourcing

Trend Manifestation
x
Virtual reality stores turn open spaces into a supermarket
x
x
Source: http://www.yihaodian.com/1/
In China, e-commerce site Yihaodian is now launching its augmented reality stores,
which give customers the impression of a physical store while they browse online.
In certain locations, such as public squares, smartphone owners will be able to use
an augmented reality app to project a virtual store – branded as Unlimited
Yihaodian – over the top of their surroundings. Using the phone‘s accelerometer,
customers will be able to move around digital rooms, displaying products available
on Yihaodian‘s site. Account holders can then order items for delivery as they
would if they were using the browser version.
The virtual stores give consumers the feeling of using a traditional bricks-and-
mortar store while they are away from home, without the business costs and
environmental factors that go into maintaining a physical outlet. Moreover, building
on the popularity of augmented reality is a great way of providing consumers a
unique yet practical approach.
• Retail
• Crowdsourcing

Trend Manifestation
x
Platform lets consumers add products to online baskets from
anywhere
x
x
Source: https://slingshotshopping.com/
UK-based Slingshot is now offering a platform that enables consumers to place
items found around the web or in real-world locations into their online shopping
accounts.
Those browsing the web may sometimes come across a product they want to buy
and then navigate to a retailer‘s site – perhaps a supermarket where they have an
existing account – to purchase the item. However, with Slingshot, shoppers don‘t
have to leave the page they‘re on. Companies taking part in the scheme – which so
far includes major UK retailers such as Tesco, Sainsbury‘s and Boots and
Superdrug – can team up with brands to place the button either on the brands‘ own
sites, web banners or Facebook pages. Users already registered with Slingshot
can then simply click to add the items to an existing account with a retailer. If they
are not, then clicking the button will prompt them to link their existing accounts with
Slingshot. Most interestingly, QR codes – which act as real-world versions of the
buttons – can also be added to the actual products themselves, making it easier for
shoppers to instantly purchase an item online that they have seen on the shop
shelf.
While many bricks-and-mortar retailers have benefitted from launching digital
versions of their stores, the two have been separate entities for consumers.
Breaking down this division will only give consumers an innovative experience as
well as offering convenience.
• Retail
• Crowdsourcing

Trend Manifestation
x
In Denmark, supermarket crowdsources suggestions for local
products
x
x
Source: http://superbrugsen.dk/vores+varer/lokale+varer
Supermarkets are convenient, but these days they seem to be sourcing their
products from multinational companies and from abroad, which results in
squeezing local competition out of the way. Danish co-operative grocery superstore
SuperBrugsen is now offering an alternative to this by getting customers to suggest
the local produce they would like to see at their local store.
The company, which is owned by Coop Denmark, has set up a form on its website
that allows anyone to suggest a locally-made product or supplier operating in the
country. After specifying why they should stock them, the store managements will
test all products to ensure they are up to standards. They are looking to introduce
500 new local products to over 200 stores once the scheme is done.
By personalising and showing an interest in what consumers want, SuperBrugsen
also become more environmentally friendly by reducing their carbon footprint when
it comes to importing products and at the same time manage to support the local
economy.
• Crowdsourcing
• Retail

Trend Manifestation
x
Online grocery store uses customer purchase histories to predict
when items will run out
x
x
Source: https://www.rosieapp.com/home
New York based Rosie is now offering an innovative service – it learns users‘
purchase history and routines to deliver items when they are needed.
Shoppers signing up for this service start by entering the details of their Household
– number, age, sex and information about their buying habits. They then proceed to
buy items and enter it into a virtual basket, like it is with any other online retailer.
Through the app, customers are alerted when they are running out of particular
items, based on smart algorithms and purchase history. In addition to this, the
service also finds the best deal or the cheapest item and automatically reserves it
in the nearest store. Rosie also offers a pick-up service with their partners
TaskRabbit for those who are very busy.
This helps to streamline daily chores and helps take the pressure off busy, working
individuals. By having these at their fingertips and offering an innovative reminder
and delivery service, the supermarkets are heading in a new direction.
• Retail
• Crowdsourcing

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