Tuesday 20th October, 2015

1. SYDNEY – DAY TWO
WRAP UP
Tuesday 20th October, 2015

2. Michael Blythe
Chief Economist, Managing Director, Economics,
Commonwealth Bank of Australia
Australia: The next five years
Key points to remember:About the session:
In recent times we have seen an
unprecedented level of
transition in global and
Australian economic markets.
The economy continues to
perform better than most
people realise. However, what
does the future hold for
Australia and abroad? Michael
Blythe explores the pressure
points and opportunities that lie
ahead for the US, Eurozone, Asia
and Australian economies.
All forecasters think the Australian economy will continue to expand -
although economic growth is expected to run below average for a while.
Public finances and the financial system remain in reasonable shape - the
AAA sovereign rating remains. Unemployment appears to be peaking at just
over 6%.
The rise of middle income consumers in the Asia Pacific region is expected to
reach 1 1/4 billion by 2020. Middle income populations want more goods -
housing, food and consumer durables - and services - education, tourism,
financial services. The Chinese Government has set a growth target of 7% for
2015.
There is a debate that potential GDP growth rates are lower than the 3 1/4%
long assumed . If potential growth rates are lower then:
• there is less spare capacity in product and labour markets than assumed
• there is less need for additional policy stimulus if the shortfall in aggregate
demand is smaller
• income growth will be lower
• interest rates, on average, will be lower

3. Jacquetta Griggs CPA
Financial Controller, Sturrock and Robson Australia
Liberating cash through effective working capital management
Description: Key Points to remember:
Effective working-capital management is crucial to liquidity and cash
generation. Sustainable improvement will enable an organisation to
execute strategy and drive its growth potential.
Using current business examples, the focus of the presentation was on
understanding that the key to successful cash management is to be in
control of each step in the working-capital cycle. Businesses with
effective cashflow management have the flexibility to take advantage of
opportunity and growth.
About the session:

4. James White
Director, Ernst & Young
Leading cultural and operational transformation
Key Points to remember:
In this session James White
discussed culturally aligning
both Australian and
international teams embedding
process and building continuity
of the workforce
About the session:
• You can't change people but you can
change their behaviour in the
workplace
• It's important to understand the cross-
cultural differences of people in your
workplace
• If you want to do any operational or
cultural transformation you need to
build up trust, have a good rapport,
acknowledge diversity and reward a
good team
• All organisations have hundreds of
tools for collaboration such as
Yammer or Lync - it's important to
choose the right tool for your business

5. Matt Fehon
Partner, McGrathNicol
Fraud and corruption in modern business –
How well do you know your people?
Description: Key Points to remember:
Steven will discuss the work
QBE had done in establishing
their large-scale global shared
services centres in record
time, including:
- integrating an effective
shared services model in three
major geographic locations
- culturally aligning both
Australian and international
teams
- embedding process and
building continuity of the
workforce
When instances of fraud and corruption come to light, most victims conclude,
with the benefit of hindsight, that a flawed or non-existent internal control
system is to blame. However, fraud and corruption are essentially a “people
problem” and the logical solution, therefore, is for the organisation to get to
know its people better and to better control the people risks.
Using a case study approach, this session looked at what motivates people to
commit financial crime, how perpetrators justify their conduct and what, if
anything, would have stopped them in their tracks. It explored warning signs of
corrupt behaviour and provided guidance on how to protect businesses against
internally-instigated criminal behaviour.
About the session:

6. Sonia Bhojwani
Head of Financial Operations, SBS
Leading the modern workforce with cultural intelligence
Key Points to remember:
Examined the challenges of managing, leading
and influencing across cultures and borders.
Navigating conflict, communication barriers,
managing distrust and motivating a culturally
diverse groups are all requirements of any
leadership role.
This session taught how to:
• create high performing teams, by creating
leadership alignment based on
reconciliation of cross-cultural differences
• grow you CQ, be equipped to lead multi-
cultural teams and work across borders
• overcome communication barriers
resulting from differences in geography,
language and culture
• be comfortable in starting a conversation
on the effect that cultural differences have
on performance.
• distinguish behaviours arising due to
cultural upbringing that may hinder team
adaptability
• solve cultural differences because you
understand the background
About the session:
Formula: IQ + EQ = CQ
Four factors of CQ:
Drive
Knowledge
Action
Strategy
What are the organisational benefits of CQ?
Fosters innovation
Avoids groupthink
Attract and retain top talent
Improved productivity
Reduced compliance costs
CQ action points for the workplace:
1. Adapt your communication - both verbal and non-verbal
2. Lead differently - depending on situation and people
3. Know when to adapt

7. Bri Williams CPA
Principle Consultant and Behavioural Specialist, People Patterns
Practical leadership – using behavioural techniques to influence
performance outcomes
Key Points to remember:
Attract, retain and grow the right staff by understanding the hidden motivations that
shape behaviour. Learn why people really behave the way they do, and how to better
influence outcomes.
Using insights from the emerging field of behavioural economics we covered the
science behind why:
• Interviewing people while they are driving a car can be a good idea
• how you communicate a pay rise is as important as what the pay rise is
• financial incentives can make performance worse
• where you hold a meeting can change the outcome
About the session:

8. Steven Hui CPA
Founder and CEO, iFLYflat
Growth opportunities within SMEs:
Should David replicate Goliath?
Key Points to remember:
Steven Hui shared his
experiences building his
business - iFLYflat.
He discussed:
• Why grow?
• How to grow?
• Risks of growing?
• Where to grow?
About the session:
• Why grow a SME? You have more freedom, you can
prove your capability, you can provide a unique
service and you can spread your vision
• Growing a business is like working with Lego blocks,
you need to decide what you want to build first
• How to grow? With partnerships, with referrals,
marketing, advertising, PR and social media
• Risks of growing? More of a chance that something
could go wrong, cash flow problems and extra stress
• Where to grow? Geographically, customer segments,
expand service offerings and cross promotions with
other companies
• You don't need to be big - you need to be impactful
and influential to grow

9. Paul Drum FCPA
Head of Policy, CPA Australia
Reforming Australia’s tax system
Is holistic and meaningful tax
reform really achievable in
Australia?
This session provided an update
on the Australian Government’s
Tax White Paper process,
including CPA Australia’s ten-
point plan for reform, aimed at
enhancing Australia’s
competitiveness and improved
standards of living by
encouraging investment,
consumption, savings and job
creation.
Key Points to remember:About the session:
• We need to keep the economy growing to safeguard our
way of life
• CPA Australia has a 10 point plan of preferred reform on the
tax system via the Rethink discussion paper - find it here on
the website
• The focus of tax reform is on outcomes - creating jobs,
growing the economy and removing inefficiencies
• There are four 'what if' scenarios of GST models showing
how Australia's GDP could be increased - find it here on the
website
• The OECD has two papers that summarise the action plans
on base erosion and profit shifting - find the papers on the
OECD website

10. Craig Templeton
Principle, Cyber Security Research, ANZ Banking Group
Cyber is the new black
Cyber has gone mainstream. There’s not a
week goes by that the news isn’t filled with
stories about cyber-crime and data breaches.
Mega trends such as the adoption of social
media, big data, cloud computing and
increasingly artificial intelligence, coupled with
a crash in the cost of computing, have
accelerated the use of new technologies, and
with it, introduced new risks and attack paths
for business. Moreover, individuals and
corporations are consuming these services on
a platform that was never intended nor
designed to carry these new services or
support the business models we have today
such as the “sharing economy”.
But what is the biggest cyber threat to
organisations today and in the future and is
there anything they can do about it? Join Craig
in exploring these issues and discover that the
answer may not be what you expect…
Key Points to remember:About the session:
• Cyber attacks are getting bigger and more frequent
• The world is generating 1,200 Exabytes of data per
year and that number is growing
• Data storage devices are getting bigger and cheaper
• Information is the oil of the digital economy - in 2015
the number of network devices is double that of the
entire global population
• A big cyber attack can put your company out of
business
• Companies need to make sure staff are educated on
how to look out for cyber attacks

11. Major Matina Jewell (Retired)
ex UN Peacekeeper, author and speaker on resilience and leading through change
A peacekeepers perspective on leadership, resilience and change
Key Points to remember:
Matina shared her raw first-hand
account of what really happens in
modern warfare and the high price
our soldiers pay for their country.
We all walk a tight rope every day,
whether it’s juggling the conflicting
demands of work and home, our
team and our leaders, or the needs
of our customers and staff. It’s how
we handle these times of being
caught in the crossfire that will
define and ultimately determine our
success. Matina provided a new
perspective on the concepts of
leadership, teamwork, dealing with
change, and managing in a crisis.
About the session:
• It's normal to feel fear
• Business leaders need to adapt if they want to
have success.
• It's important to create a culture that encourages
people during the decision making process
• Practice and rehearse plans BEFORE any crisis
situation arises
• During a crisis it's important to communicate with
your team if you want to move forward and
continuing functioning
• If someone is struggling in your team - give them
a purpose
• Out of periods of great adversity comes
opportunities - as long as you willing to look for
them

12. Kevin Ackhurst
Managing Director, Google for Work, Google Asia Pacific
Creating a culture of collaboration in the digital age
As businesses compete for customers,
disparate groups have to find a way to
work together in a more collaborative
manner, which isn’t always easy or
natural.
The big picture question must be asked:
How can technology be an enabler
across the organisation?.
Collaboration stands as a differentiating
factor for the competitiveness of the
future enterprise
About the session: Key Points to remember:
• Digital-first businesses think differently - they look
at data, collaboration and insight
• Digital businesses are more likely to experience an
increase in employment, be profitable and outgrow
competitors
• You need to trust and empower workers to make
the right decisions for your organisation
Steps for success:
• Make collaboration a strategic business focus
• Invest in the right technology and tools
• Change the culture with the right incentives
• Tailor implementation
• Ensure effective collaboration

13. Dr Eva Tsahuridu
Policy Adviser Professional Standards and Governance, CPA Australia
Creating an ethical culture: Why and how
Description: Key Points to remember:
Devlin Bell
Chief Financial Officer, Finance and Technology Group, Fuji Xerox Australia
Transformation and alignment of the finance function
A growing emphasis is placed on transforming the finance function to act as a driver
in creating value, managing performance and alignment with the overall business
strategy.
Devlin Bell will discuss the original drivers of transformation, transformation
activities, and the ongoing challenge of maintaining the transformation in line with
changing organisational priorities
About the session:

14. Robyn Jacobson FCPA
Senior Tax Trainer, TaxBanter Pty Ltd
Essential tax update
The release of the Taxation White Paper in
2016 heralds another step in the path to tax
reform, and evidences the Government’s
commitment to setting out its tax policies
prior to the next Federal election as part of
seeking a mandate for implementing these
policies in its second term of office.
In this crucial session, Robyn guided us
through the significant tax issues and
developments of the last six months,
including:
• the status of key 2015–16 Federal Budget
measures
• key matters for consideration as part of
the Taxation White Paper tax-reform
process
• significant new tax laws
• recent case law and ATO rulings
• ATO initiatives and compliance focus areas
About the session: Key Points to remember:
• Tax white paper - despite commentary in the media,
everything is back on the table for the government to discuss
• There is expected to be a green paper before the end of the
calendar year and a white paper sometime in 2016
• There are proposed new laws for work-related car expenses,
such as a single rate of 66 cents/km, rather than based on
engine size
• Base erosion and profit shifting – there is a good video
explanation: look up this phrase online ‘Video: Double Irish
with a Dutch Sandwich’
• CPA Australia has a 10 point plan of preferred reform on the
tax system via the Re:think discussion paper on our website

15. Dr Eva Tsahuridu
Policy Adviser Professional Standards and Governance, CPA Australia
Creating an ethical culture: Why and how
Key Points to remember:
Jillian Bowen
General Manager – Content and Social Media, CPA Australia
Leveraging the power of LinkedIn
LinkedIn is the most powerful
social network for
professionals, with more than
five million users in Australia
and 300 million globally. Jillian
shared the techniques for
creating a profile that stands
out in searches, how to
connect and build your
powerful network, lead
generation, business
promotion, and the secret to
creating or curating content to
build your reputation.
1. A LinkedIn profile can build your
personal brand and control
professional perceptions
2. It will increase your networking
capabilities and your contact list
3. Dress for the job you want in your
profile picture
4. Your headline must be compelling
enough to make people want to read
more in your profile
5. Complete your profile with your
audience in mind
About the session:

16. Cathy Doyle
Chief People Officer, McDonald’s Australia
So you want a global career?
Understand the skills, attributes and capabilities
Key Points to remember:
So you think you’re a global
citizen? These are the skills you’ll
need if you’re considering
international moves in your career:
• charm
• polite in all cultures
• successful
• gets things done
• delights all who meet them
• copes with ambiguity and
makes the best of every
situation
• resilience
• attracts others
• skilled/educated
• qualified
• culturally sensitive
About the session:
• Do: have a goal and a plan to get you there, visit the
country before you move and use your connections
• Don't: eliminate countries because you can't speak the
language, stop learning or forget the needs of your
family
• Don't just do your day job. Look for other
opportunities where you can tap into international
networks
• If you want a global career it's important to focus on
your strengths - don't focus too much on your
weaknesses
• What companies look for in global leaders - deep
technical skills, leadership, thinks more broadly than
current role, resilience, influencing and collaboration
skills

17. Penny Diamantakiou
Chief Financial Officer and HR Director, Yahoo!7 Australia
Digital Revolution and the agile CFO
Key Points to remember:
Discovered how consumers are now
getting information to them in the
digital age. Penny Diamantakiou's
role as the CFO of Yahoo7 oversees all
financial and commercial aspects
within a fast moving and dynamic
digital media business.
Penny is a Graduate of the Australian
Institute of Company Directors
(2012), holds an MBA (University of
Adelaide) with Dean's list and Top
Law student accolades. Penny is a
CPA and has a Bachelor of Economics
majoring in Accountancy.
About the session:
The way consumers are using devices and absorbing
information is changing.
By 2020, the digital landscape will affect every industry and
profession.
The agile CFO skill-set:
- Strategy development
- Risk identification and management
- Sense of curiosity and willingness to try ideas
- Trend analysis and forecasting
- Negotiating and influencing skills
CFOs should also have these CEO qualities:
- Creativity
- Integrity
- Global thinking

18. Edith Pfister CPA
General Manager, Strategic Finance, TAL Life Insurance, Australia
Strategic risk management for competitiveness and survival
Description: Key Points to remember:
A key lesson learned from the GFC was the importance of managing strategic
risk for competitiveness and survival in today’s fast-paced digital world.
Providing strategic risk thought-leadership requires risk specialists to think
inside-out as well as outside-in.
They must partner with the business to help execute their strategies effectively
and safely. This session will provide practical tools to master this journey.
About the session:

19. Jo Cain
Executive Director, Materiality Counts
Telling your value-creation
story with integrated reporting
Description: Key Points to remember:
Some organisations are turning to integrated reporting to concisely communicate
how they are creating value for their stakeholders, now and into the future. This
session guided us in how to tell a value-creation story with integrated reporting,
covering:
• what integrated reporting is and how it differentiates from other types of
reporting
• the International Integrated Reporting Council (IIRC) Framework
• the benefits of integrated reporting
• the fundamental priorities for developing an integrated report
• the concept of materiality
• what value creation means in integrated reporting
• what we are trying to connect and why
About the session:

20. Colleen Chapman
Head of Financial Control QBE Insurance Australia
Making flexible hours work within your finance team
Key Points to remember:
As workplaces continue to
evolve, how are you going to
offer an environment that is
attractive to your team?
Flexible work options are an
essential part of today’s
corporate environment and
can be an attractive retention
and recruitment incentive for
your high performing leaders.
It’s not just about having
policies in place but being
proactive about flexibility.
About the session:
• Main reasons to have a flexible workplace - builds
trust with employees, provides a more diverse
workforce and increases productivity
• Types of flexibility - part time work, purchase
additional leave, seasonal work, compressed hours,
work remotely, non-standard working hours
• Working remotely is suitable for ageing parents, when
you're not well enough to come to the office, carers,
people who want to get their work done with minimal
interruption
• Attitude matters: Company's need to practice what
they preach when it comes to a flexible workplace
• Managers need to have a process set up for people
who want to work flexible hours
• Don't discriminate when it comes to approving flexible
hours

21. Clare Mann
Organisational Psychologist Communicate31
Adapting your leadership style to different generations and personalities
About the session: Key Points to remember:
Leading and diversity:
• draw on strengths from
each generation
• adapt your style and
enhance team
performance
• create synergy when
integrating generational
perspectives
• accept what you can't
change and build on
what you can
The ideals of different generations:
• Veteran (pre-1946) Age of obedience - 'If you do the right
thing you won't get in trouble'
• Baby Boomers (1946 - 1964) Age of reward - 'if you work
hard you'll get a promotion'
• Generation X (1965 - 1980) Age of respect - 'you have to
earn respect - you don't just get it'
• Millennials (1980 - 2005) Age of technology 'sharing
culture on social media'
Effective leaders operate in the paradigm of respect and
collaboration. They're inclusive, an empathetic listeners,
value individuality and egos don't get in the way of values.

22. Andrew Miller (UK)
Former Chief Executive, Guardian Media Group (GMG)
Rise of the Guardian – shifting to digital, open,
interconnected and global
Key Points to remember:
Andrew Miller recently stepped down as
Chief Executive of the Guardian Media
Group, having achieved their strategy to
streamline non-core businesses, secured its
financial future and set the company on the
path to digital success.
Throughout his tenure, Andrew made the
tough decisions from a financial
management point of view by driving down
operational costs, reinvesting savings, and
maximising revenue streams.
Hear how Andrew transformed the company
with a game changing asset sale and
managing world news stories such as the
Snowden affair and phone-hacking scandal
that have elevated the Guardian through
having the right people, technology and
process in place.
About the session:
With declining circulation numbers in the early 2000s, The Guardian shifted their
focus from being a UK newspaper to a global digital brand
Advice:
• embrace digital first - don't fight it
• be open rather than having paywalls
• cut costs
• make tech scalable and global
• invest in technology
• embrace social media and be data driven
• change your leadership team generationally
The future:
• rise of the advocate journalists
• rise of social media - which now adds to the story through direct conversation
• the opportunities are global
• video is where it's at
• the internet of things - mobile, social and generational shift
• Facebook, Google and Linked, Snapchat, Instagram, Pinterest and Amazon are
the future

23. Stay tuned for the
Day Three Wrap Up
tomorrow at
cpaaustralia.com.au