Day 2: Tuesday 13th October, 2015

1. MELBOURNE – DAY TWO
WRAP UP
Tuesday 13th October, 2015

2. Janine Perrett (Anchor, Sky News Business)
Liz Butcher (CEO, ISGM)
Tony Faure (Chairman of Junkee Media, Stackla and Pollenizer)
Peter Williams (Chief Edge Officer, Deloitte Digital)
Panel discussion: Australia’s future of work
Key Points to remember:Description:
The panel will take you on a
journey into the future of
work. They will review major
trends, discussing technology
changes, workforce mobility,
merging of business and
leisure, implications of the
ageing population, impact of
outsourcing, and the
emerging and disruptive
industries that will define
our future jobs.
Liz Butcher
• Working environments are becoming more flexible
• Jobs needs to become more meaningful for the next
generation of workers
Peter Williams
• Key jobs will come from agriculture, tourism,
hospitality and aged care
• Robots will take over jobs that are repetitive
Tony Faure
• More people will become entrepreneurs and specialists
in their field
• Technology will give people more time to work on
other activities and enterprises

3. Sam Lewis
Vice-President, PAS, A.T. Kearney Australia Pty Ltd
The power of professional procurement
Description: Key Points to remember:
Procurement, perhaps more than
any other function, has been going
through a fundamental
transformation over the last 10–20
years to create what we call the
‘procurement professional’.
Learn how the leading finance teams
are investing and
deploying professional procurement
as an instrument of policy to achieve
real P&L savings, reduce risks and
unforeseen supply problems,
improve CSR, foster innovation and
even build competitive advantage
for their organisations.
• Procurement influence and
reach has levelled off
• The challenge of procurement is
to chart the right course to gain
momentum
• Leaders have increased their
return on supply management
assets since 2011 and now drive
2x greater results

4. Steven Raynor
Executive General Manager Transformation, QBE Insurance Australia
Leading cultural and operations transformation
Description: Key Points to remember:
Steven will discuss the work
QBE had done in establishing
their large-scale global shared
services centres in record
time, including:
- integrating an effective
shared services model in three
major geographic locations
- culturally aligning both
Australian and international
teams
- embedding process and
building continuity of the
workforce
Steven will discuss the work QBE had done in establishing their large-
scale global shared services centres in record time, including:
• integrating an effective shared services model in three major
geographic locations
• culturally aligning both Australian and international teams
• embedding process and building continuity of the workforce
Description:

5. Jo Cain
Executive Director, Materiality Counts
Telling your value-creation
story with integrated reporting
Description: Key Points to remember:
Some organisations are turning to integrated reporting to concisely communicate
how they are creating value for their stakeholders, now and into the future. This
session will guide you in how to tell your value-creation story with integrated
reporting, covering:
• what integrated reporting is and how it differentiates from other types of
reporting
• the International Integrated Reporting Council (IIRC) Framework
• the benefits of integrated reporting
• the fundamental priorities for developing an integrated report
• the concept of materiality
• what value creation means in integrated reporting
• what we are trying to connect and why
Description:

6. Elise Elliott
Partner, Deloitte Private Melbourne
Succession planning within private companies
Presented by Deloitte
Description: Key Points to remember:
Organisational structures
that are still hierarchical
can be restrictive and
impede flexibility. With the
baby boomers set to retire
over the next 10 years, how
do you reduce complexity
and develop talent to
ensure succession planning
is alive and well within your
organisation?
• 40 per cent of businesses are expected to change
hands in the next 10 years
• Succession planning requires a clear and early
focus . It's critical for the long term survival of the
business
• Many companies don't have a plan because the
patriarch doesn't want to let go of the business
• Look at the structure of the business early on and
restructure if necessary
• A lack of transparency can cause big issues in
family businesses

7. Gavin Seewooruttun
Head of Advanced Analytics, C3 Business Solutions (an EY network company)
Insurance against (and causing!) industry disruption with
advanced analytics
Description: Key Points to remember:
Traditional organisations are being challenged
by new-wave operators using big data and
advanced analytics to better understand
customer behaviour and rapidly respond to
their changing wants and needs. They are
literally winning "the customer war".
This presentation will discuss how traditional
organisations are insuring against industry
disruption by moving away from a
transactional model to a customer behaviour
model through the use of statistical predictive
analytics and machine learning.
It will also outline how to achieve a persistent
view of the customer with the ultimate goal of
understanding what is inherently the hardest
thing to predict – human (read customer)
behaviour.
• Disruption is coming from companies
outside of your industry. For example
retailers are disrupting banks and
insurance companies
• An emerging industry is the customer
• Companies are building models that
predict how a consumer will act based
on analytics
• Big data's three converging factors - lots
of new data, new tools and application,
and scalable infrastructure
• Company's need to develop a strategy to
know their customers first before their
competitors

8. Dr Eva Tsahuridu
Policy Adviser Professional Standards and Governance, CPA Australia
Creating an ethical culture: Why and how
Description: Key Points to remember:
Jillian Bowen
General Manager – Content and Social Media, CPA Australia
Leveraging the power of LinkedIn
LinkedIn is the most powerful
social network for professionals,
with more than five million
users in Australia and 300
million globally.
Discover the techniques for
creating a profile that stands out
in searches, how to connect and
build your powerful network,
lead generation, business
promotion, and the secret to
creating or curating content to
build your reputation.
1. A LinkedIn profile can build your
personal brand and control
professional perceptions
2. It will increase your networking
capabilities and your contact list
3. Dress for the job you want in your
profile picture
4. Your headline must be compelling
enough to make people want to read
more in your profile
5. Complete your profile with your
audience in mind

9. Description: Key Points to remember:
Karen Martini (Award Winning Chef, restaurateur,
author and television presenter)
Ben Shewry (Head Chef/Owner, Attica)
Business Lunch 2: Business of Food
Have lunch with three of Australia’s
most prominent chefs: Ben Shewry,
head chef and owner of Attica,
which was recently voted Australia's
top restaurant at World's 50 Best
awards 2015; Karen Martini, owner
of Melbourne restaurant Mr Wolf,
and the founding chef at the
critically acclaimed Melbourne Wine
Room and Sydney’s Icebergs Dining
Room and Bar; and Adam Liaw
winner of "MasterChef" and TV
presenter on SBS. Adam will lead a
lively discussion on these three
chefs’ passion for food and where
they find their inspiration, and share
insights into their success.
Karen Martini:
• You have to back yourself and have the
confidence to achieve in business
• "Some kitchens are run on fear and
ironically that is where I learnt most of
my craft. Is that how I want to run a
kitchen? Definitely not! Taking the time
to teach brings better results."
Ben Shewry:
• "My restaurant can be best described
as a small boutique factory. We harvest
and produce what we sell”
• "Staff speeches" is a way we empower
each team member to have a voice at
Attica

10. Jacquetta Griggs CPA
Financial Controller, Sturrock and Robson Australia
Liberating cash through effective working capital management
Description: Key Points to remember:
Effective working-capital management is crucial to liquidity and cash generation.
Sustainable improvement will enable an organisation to execute strategy and
drive its growth potential.
Using current business examples, the focus of the presentation will be on
understanding that the key to successful cash management is to be in control of
each step in the working-capital cycle. Businesses with effective cashflow
management have the flexibility to take advantage of opportunity and growth.
Description:

11. Edith Pfister CPA
General Manager, Strategic Finance, TAL Life Insurance, Australia
Strategic risk management for competitiveness and survival
Description: Key Points to remember:
A key lesson learned from the GFC was the importance of managing strategic
risk for competitiveness and survival in today’s fast-paced digital world.
Providing strategic risk thought-leadership requires risk specialists to think
inside-out as well as outside-in.
They must partner with the business to help execute their strategies effectively
and safely. This session will provide practical tools to master this journey.
Description:

12. Todd Davies
Chairman, Resilient Futures
Audit 2030: A retrospective look from the future- moved time
Description: Key Points to remember:
It would allow:
• Discussion of big issues facing business –
mapping the role of the auditor in the big
issues facing business (e.g. Climate
change; cybersecurity) over the last 30
years and the lessons as to how to
respond to future changes to business
models
• Current challenges – how an auditor
should deal with the globalisation of
business and accounting; what is the role
of technology now and in the future
• Key current lessons – focusing on what
audit can learn from the digital disruption
of other industries
• How audit adds value – what is value
today and what is does it look like in 2030
• Untapped elements of audit – what are
the important skills now and what will
they be in the future
Disruption is:
• fast
• not only digital
• a strategic capability
• the #1 issue for boards and capability for
organisations
So you should:
• have a constant vigilance on value
• build/buy the right capability
• enlist a trusted provocateur
• have an amazing value proposition
Accountants have the right discipline and skill
set to succeed but need to invest

13. Clare Mann
Organisational Psychologist Communicate31
Adapting your leadership style to different generations and personalities
Description: Key Points to remember:
Leading and diversity:
• draw on strengths from
each generation
• adapt your style and
enhance team
performance
• create synergy when
integrating generational
perspectives
• accept what you can't
change and build on
what you can
The ideals of different generations:
• Veteran (pre-1946) Age of obedience - 'If you do the right
thing you won't get in trouble'
• Baby Boomers (1946 - 1964) Age of reward - 'if you work
hard you'll get a promotion'
• Generation X (1965 - 1980) Age of respect - 'you have to
earn respect - you don't just get it'
• Millennials (1980 - 2005) Age of technology 'sharing
culture on social media'
Effective leaders operate in the paradigm of respect and
collaboration. They're inclusive, an empathetic listeners,
value individuality and egos don't get in the way of values.

14. Len Jui, Merran Kelsall, Jessie Wong
CPA, W Peter Day LLb. (Hons), M
Admin, FCA, FCPA, FAICD
Panel discussion: Audit reporting shift -
Preparing for the future
Description: Key Points to remember:
Len Jui is Partner and Head of Public Policy and Regulation at KPMG China. Merran
Kelsall is Chairman at the Auditing and Assurance Standards Board. Jessie Wong is
Director in Public Policy and Regulatory Affairs, Quality Control and Risk
Management, KPMG China and including W Peter Day LLb. (Hons), M Admin FCA,
FCPA, FAICD.
The decades long pass or fail model of listed-company auditor reporting is set to
change significantly, with the information now being expressed through a new “key
audit matters” section designed to reduce the ubiquitous expectations gap, while
enhancing the relevance of the audit profession.
This panel session will seek to explore the new requirements, the challenges they
bring, and how to approach them in practice.
Description:

15. Race Strauss CPA
Group Chief Financial Officer, Jetstar
Description: Key Points to remember:
What the CEO and Executive team want from the finance team
The importance of the finance
team in building trust as a valued
business partner and adviser is
critical to business success.
Race Strauss, Group CFO of
Jetstar, will discuss through a
cultural and geographic lens the
important considerations for
finance teams working in complex
commercial environments to
meet key expectations of senior
executives and cross-functional
teams.
• CFOs need to act as CEOs and be across all aspects of
the business
• A CFO needs to be the voice of reason for a CEO, is
trustworthy, is solution focused and is able to
communicate
• To reach CFO level you need to understand the
business, build credibility and provide insights that
are behind the numbers
• When you're dealing in Asian cultures - the
Australian way does not work, you need to adapt.
• Finance teams are being asked to lead innovation
and drive technology

16. Richard Hurst
Relationship Manager – Indigenous Strategies – Victoria, Tasmania and South
Australia, CPA Australia
How many indigenous accountants do you know?
Description: Key Points to remember:
Become aware of issues and factors faced by Aboriginal and Torres Strait
Islander people in education, employment and financial literacy.
Build a better understanding of the role Aboriginal and Torres Strait
Islander people play within the business and accounting sector.
Learn how you and your organisation can positively contribute to social
change and support for Aboriginal and Torres Strait Islander people.
Become aware of the influence policy has on Indigenous employment and
business outcomes.
Description:

17. Melissa Armstrong CPA (Aust.)
Leader, Organisation and Senior Leadership Development, Flight Centre
Leading with the social brain in mind
Key Points to remember:
Neuroscience affords new
insights to help leaders
enhance engagement and
drive performance.
In this session you will explore
three areas to enable you to
“lead with the SOCIAL Brain”
Description:
What are the human motivators to get people to perform at their best?
There are three key areas: Know, protect and regulate
Know:
- When you feel excluded your brain reacts in the same way as if you were
feeling physical pain
- People are drawn towards experiences in the workplace where they feel a
positive emotion
Protect:
- Create an environment where there are more positive rewards than
negative and which allow employees to get into a state of flow
- This will enhance their experiences, other employees' experiences and
customer experiences
- To analyse this, use the SCARF model: Status, certainty, autonomy,
relatedness and fairness
Regulate:
- Manage your emotions - give a controlled and measured response to
situations
- Enable others around you to self-regulate.
- 3 step approach to self-regulate: Sense, name and act

18. Rachel Botsman
Collaborative Economy Global Expert
The collaborative economy: Why professional services are ripe
for disruption
Key Points to remember:Description:
The collaborative economy is creating revolutionary changes in business and
society, producing new jobs and tearing up old ones.
There is a new generation of "micro-entrepreneurs", changing how people
use their time, skills and talents.
Using examples from around the world, Rachel Botsman will explore what
makes professional services ripe for disruption and how marketplaces are
challenging traditional firms.

19. Stay tuned for the
Day Three Wrap Up
tomorrow at
cpaaustralia.com.au