In this presentation, I share some important conclusions from my own experience with Google understanding my intent, but delivering the same results over and over again for different wording. I then get to my own belief on why we haven't started to think, research and track topics instead of keywords yet, even if we've been preaching about this concept for more than 3 years now. And I close by introducing a new product, which we believe should make topics as easy to understand and work with as it is with keywords.

1. Why have we not shifted our mindset from
Keywords to Topics when we should have done so
by now?
Cosmin Negrescu
CEO SEOmonitor.com
@ncosmin
@seomonitor

2. One month ago I was on my
way to climb Mont Blanc

3. I had to catch this tram

4. Find a flight

10. It’s been a while.

11. This is a major behaviour to
be noticed by SEOs,
because what it says is that
if you’re not ranking for
the entire topic, you’re not
going to rank for any
individual keyword.

12. Let’s take another example

13. Notice the ranks

14. So why didn’t we shift our
mindset from keywords to
topics yet?

15. Because we have to spend hours
brainstorming and using different
tools to do a relevant research

16. It’s like preaching to watch out for
duplicate content without crawlers

17. Let’s say we do it. Then we have to set
goals and track progress

18. It’s way too expensive: we have to
spend too much time, brain cycles
and money in order to really think,
research and measure topics.

19. So we took the challenge. And today
I’m happy to introduce you to

20. It shows us
1. How many searches any given topic or niche has
2. Where we stand today
3. Who is competing and how visible they are
4. What blogs and publications are ranking on it
5. What is the seasonality of a given topic

21. to enable us to do the
following jobs
1. Research and measure topics
2. Understand where we stand today
3. Find who is competing on any given topic
4. Identify which blogs and publications are
already ranking on a topic
5. Check the seasonality of a topic

22. Search for any topic, as narrow or
broad as you want

23. Add context

24. Competition & Outreach

25. Explore the relevant keywords with volume

26. Sign up with the “olympus16” code
to get free access

27. Cosmin Negrescu
@ncosmin
@seomonitor
www.seomonitor.com