Building & Engaging Your Social Community
•
10 gefällt mir•1,326 views
Social media can be intimidating. It's easy to feel overwhelmed by all the messages, networks, and constant conversations going on around you. The secret to mastering social media is thinking of it as a wheel! Join social media and blogging guru Corrin Foster as she explains the hub and spokes that are key to building an online community. Video of webinar also available at: https://www.youtube.com/watch?v=YqmtWLesiZ4
Empfohlen
Empfohlen
Weitere ähnliche Inhalte
Was ist angesagt?
Was ist angesagt? (19)
Andere mochten auch
Andere mochten auch (19)
Ähnlich wie Building & Engaging Your Social Community
Ähnlich wie Building & Engaging Your Social Community (20)
Mehr von Corrin Foster
Mehr von Corrin Foster (6)
Kürzlich hochgeladen
Kürzlich hochgeladen (20)
Building & Engaging Your Social Community
- 1. Building & Engaging Your Social Community @GreenleafBookGr #ideasthrive Blogging and Social Media
- 2. CORRIN FOSTER Marketing Manager Greenleaf Book Group WELCOME
- 4. If you have a strong, loyal community, you can do anything. Jacob DeHart co-founder, Threadless
- 5. The Wheel of
- 6. BLOGGING
- 7. VISION & MOTIVATION Questions about blogging and social media? Tweet @GreenleafBookGr #ideasthrive BLOGGING The Hub • Original Content • Social Icons • Subscription • Call to Action • Bio • Contact Info • Buy Links
- 8. VISION & MOTIVATION Questions about blogging and social media? Tweet @GreenleafBookGr #ideasthrive BLOGGING Consistency • Content • Posting
- 9. VISION & MOTIVATION Questions about blogging and social media? Tweet @GreenleafBookGr #ideasthrive BLOGGING Optimization • SEO • Shareable • Comments
- 10. SOCIAL MEDIA
- 11. VISION & MOTIVATION Questions about blogging and social media? Tweet @GreenleafBookGr #ideasthrive SOCIAL MEDIA Momentum Be Selective Evaluate
- 12. VISION & MOTIVATION Questions about blogging and social media? Tweet @GreenleafBookGr #ideasthrive FACEBOOK • 71% of adults use Facebook • 45% engage multiple times daily • 56% of adults 65+ use Facebook • Accounts for 31% of all seniors • 77% earn less than $30,000/yr • Skews significantly female
- 13. VISION & MOTIVATION Questions about blogging and social media? Tweet @GreenleafBookGr #ideasthrive TWITTER • 23% of adults use Twitter • Beginning to skew male • Daily engagement dropping • 27% earning more than $50,000/yr
- 14. VISION & MOTIVATION Questions about blogging and social media? Tweet @GreenleafBookGr #ideasthrive LINKEDIN • 28% of adults use LinkedIn • More popular than Twitter • 50% of college educated internet users • 13% of users engage daily
- 15. VISION & MOTIVATION Questions about blogging and social media? Tweet @GreenleafBookGr #ideasthrive PINTEREST • 28% of adults use Pinterest • 42% of females use Pinterest • Dominated by women • Skews young • 50+ demographic growing quickly
- 16. VISION & MOTIVATION Questions about blogging and social media? Tweet @GreenleafBookGr #ideasthrive INSTAGRAM • 26% of adults use Instagram • 53% of those aged 18-29 use Instagram • 49% of users use the site daily • Teens from Wealthy Households • Leading in terms of prestige • Skews urban
- 17. VISION & MOTIVATION Questions about blogging and social media? Tweet @GreenleafBookGr #ideasthrive GOOGLE+ YouTube • Google+ • Usage numbers vary greatly • Google possibly phasing out • YouTube • Reaches more adults aged 18-34 than any single cable TV network • Reaches half of all people aged 18-34 • Top rated by millennials • Top in search results
- 18. CONNECTING
- 19. VISION & MOTIVATION Questions about blogging and social media? Tweet @GreenleafBookGr #ideasthrive CONNECTING Build Your Profile Align With Influencers Start Sharing
- 20. ENGAGING
- 21. VISION & MOTIVATION Questions about blogging and social media? Tweet @GreenleafBookGr #ideasthrive ENGAGING Reciprocate Be Proactive Offer Value
- 22. VISION & MOTIVATION Questions about blogging and social media? Tweet @GreenleafBookGr #ideasthrive FACEBOOK • Create a Page • Claim Vanity URL • Pay to Play • Call to Action • Photos • Space Updates • Schedule • @Name
- 23. VISION & MOTIVATION Questions about blogging and social media? Tweet @GreenleafBookGr #ideasthrive TWITTER • Public Profile • No Twitter Eggs • 80/20 Rule of Tweeting • @Name • #Hashtags • No Auto DMs • Schedule updates with caution • Twitter Parties • Lists
- 24. VISION & MOTIVATION Questions about blogging and social media? Tweet @GreenleafBookGr #ideasthrive LINKEDIN • Personal vs. Business Use • Claim Vanity URL • Link to your other social profiles • Establish Thought Leadership • Solicit Recommendations • Join Groups
- 25. VISION & MOTIVATION Questions about blogging and social media? Tweet @GreenleafBookGr #ideasthrive PINTEREST • Optimize • Organize • Consistency • Balance • Group Boards • Engage • Go Pro • Quality & Quantity
- 26. VISION & MOTIVATION Questions about blogging and social media? Tweet @GreenleafBookGr #ideasthrive INSTAGRAM • Tell Your Story • Link to other social networks • @Name • #Hashtags • Location Tags • Engage
- 27. Q&A
- 28. VISION & MOTIVATION Questions about blogging and social media? Tweet @GreenleafBookGr #ideasthrive Q&A What are some techniques for encouraging blog comments? Is guest blogging a good strategy? Can a blog post be used on multiple sites?
- 29. VISION & MOTIVATION Questions about blogging and social media? Tweet @GreenleafBookGr #ideasthrive Q&A Is it okay to share content across all social media channels?Personal vs. Professional. Which style is better?