Instead of looking at marketing as online or offline, businesses should consider blurring the gap between digital and non-digital media.

1. Why the Digital/Real Life Split
Is an Illusion

2. Why the Digital/Real Life Split Is an Illusion
• Marketers tend to
talk about digital and
offline (print, etc.)
strategies as totally
separate things.
• The reality is far more
complicated and
connected.

3. Why the Digital/Real Life Split Is an Illusion
• Digital and offline strategies both offer utility,
but integration is best.
• Consumers use digital and offline resources
together.

4. Why the Digital/Real Life Split Is an Illusion
● Marketing should reflect the reality that
consumers live in a physical world augmented
by digital devices.

5. Why the Digital/Real Life Split Is an Illusion
How to Bridge the Gap:
• Employ a digital
strategy.

6. Why the Digital/Real Life Split Is an Illusion
How to Bridge the Gap:
• Integrate multiple
types of media.

7. Why the Digital/Real Life Split Is an Illusion
How to Bridge the Gap:
• Connect digital and offline
campaigns with CTAs.

8. Why the Digital/Real Life Split Is an Illusion
How to Bridge the Gap:
• Understand when and why
consumers rely on which forms of
media.

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