Lessons in content marketing are everywhere! Check out these lessons that can help you build a strong content strategy. We’ll look at creating an editorial calendar, sharing valuable content, and more.

2. Thoreau
went
to
the
woods
to
“live
deliberately.”
Ishmael
accounted
it
“high
:me
to
get
to
sea”
in
Moby
Dick.
WE’RE FEELING A LITTLE RESTLESS OURSELVES.
Even
if
you
can’t
get
to
the
woods
today,
let’s
take
to
the
trail
and
make
these
backpacking
:ps
and
tricks
mean
conversion
to
your
business
through
content
marke:ng.

3. If
you
want
to
go
long
and
hard
on
the
trail,
the
secret
is
to
pace
yourself.
Go
too
fast
and
you
risk
exhaus:on
and
injury.
Go
too
slowly
and
you’ll
never
make
it
to
your
intended
des:na:on
by
nighFall.
WANT TO PACE YOURSELF IN CONTENT MARKETING?
USE AN EDITORIAL CALENDAR.
An
editorial
calendar
will
help
you
plan
your
ideas
perfectly,
so
that
you
don’t
“run
out”
of
juice
before
you
reach
conversion
goals,
or
end
up
spinning
your
wheels
with
the
same
topics
over
and
over.

4. Ever
try
to
go
backpacking
without
iodine
tablets
for
water?
Or
a
flashlight
for
seKng
up
your
tent
at
night?
If
you
have,
you
know
that’s
the
opposite
of
fun.
DETAILS ARE ALSO IMPORTANT IN CONTENT
MARKETING.
REMEMBER LEAD NURTURING, STRONG CALL TO
ACTIONS, AND INTELLIGENT ANALYTICS USE.
Content
marke:ng
is
more
than
just
words
on
a
screen.
It’s
the
details
that
make
the
words
work
for
you
and
turn
into
conversions.

5. Seasoned
backpackers
know
that
some:mes
trail
maps
can
be
wrong,
and
that
remote
trails
oNen
lead
to
unexpected
places.
GeKng
lost
is
no
fun.
HOW DO YOU AVOID GETTING LOST?
BY ASKING SOMEBODY WHO’S BEEN THERE BEFORE.
When
your
paths
cross
with
other
companies,
make
sure
to
share
valuable
informa:on
with
each
other
to
mutually
benefit
both
par:es.
By
sharing
informa:on
you
can
become
viewed
as
an
authority,
gain
apprecia8on
as
a
resource,
and
save
others
from
bear
a9ack.
Who
wouldn’t
want
that?

6. If
you
wanted
exercise,
you
could
walk
around
your
neighborhood.
Backpacking
is
about
the
trip
–
the
piFalls,
the
geKng
lost,
and
all.
YOU DO WANT TO INCREASE YOUR SALES WITH
CONTENT MARKETING.
BUT THAT’S NOT THE ONLY IMPORTANT THING.
Focus
on
delivering
valuable
informa:on
to
the
audience,
not
just
your
customer.
Keep
your
eyes
on
the
trail
ahead
and
have
fun!
Happy
trails!

7. Content
Equals
Money
is
a
content
wri:ng
service
that
serves
a
wide
variety
of
clients
with
top-­‐shelf,
sharable
content.
Our
goal
is
to
work
with
small
companies
in
order
to
help
them
reap
the
same
results
from
content
marke:ng
as
the
Fortune
500
companies.
Content
marke:ng
is
truly
scalable
and
can
work
for
all
businesses
and
business
sizes!