Targeted advertising is quickly moving across social media networks and other websites. This post will discuss Hulu’s Ad Tailor, targeted advertising on Facebook, and the recent announcement of Twitter using targeted advertising as well. It will also discuss a new phenomenon: targeted advertising that follows users from one device to another.

1. The Rise of
TargetedAdvertising

2. The Rise of Targeted Advertising
• Targeted advertising
has been increasing
in recent years in
different formats:
– Ads based on your
other activity on the
web
– Ads based on your
interests and personal
choice
– Ads based on location

3. The Rise of Targeted Advertising
• This is the next
frontier of online
marketing
• Social media and
video-viewing sites
are finding new ways
to develop targeted
advertising

4. Facebook and Targeted Advertising
• According to the New York
Times, Facebook announced a
partnership earlier this year
with four companies that
collect lucrative behavioral
data
• One is BlueKai, a company
that creates tracking cookies
allowing brands to monitor
their online customers
• The partnership provides
Facebook with data to target
users with ads that are
relevant to their browsing and
purchase history

5. Hulu Ad Taylor
• Hulu introduced Ad Tailor in
2010, which allows users to
mark if an ad is relevant to
them
• Hulu introduced Ad Selector
and Ad Swap in 2011; Ad
Selector lets users choose 1 of
3 ads, and Ad Swap lets users
choose a new ad
• Beneficial to advertisers: real-
time data for which ads
perform better and which ads
convert into sales
• Beneficial to Hulu: gets users
to watch more TV and allows
them to charge advertisers a
higher fee for this data

6. Twitter Joins the Game
• While Facebook has been using
targeted ads for some time,
according to Tech Crunch, Twitter
recently announced that they will
begin using targeted ads
• They will use cookies to track user
data
• Twitter will also use geolocated
promoted tweets, allowing
retailers to target nearby
consumers
• Facebook began using zip codes for
targeted ads a few years ago

7. Ads are Following You
• According to Mashable, a company called Drawbridge has developed
methods to allow advertisers to track consumers across their devices
• This will allow ads to follow consumers from PCs to tablets to
smartphones
• Another recent innovation, this technology brings targeted advertising
to a new level

8. Resources
• http://blog.hulu.com/2011/10/03/the-power-of-choice-in-advertising/
• http://www.gettingmoreawesome.com/2011/09/12/hulu-is-inventing-
the-future-of-tv-ads/
• http://socialtimes.com/hulu-giving-users-control-over-their-video-ad-
experience_b12988
• http://www.nytimes.com/2013/03/26/technology/facebook-expands-
targeted-advertising-through-outside-data-sources.html?
pagewanted=all&_r=0
• http://techcrunch.com/2013/07/03/twitter-will-soon-start-showing-
more-targeted-ads-based-on-user-account-information/
• http://techcrunch.com/2013/06/21/twitter-said-to-be-preparing-
location-based-ads-for-clicks-and-bricks/
• http://mashable.com/2012/12/07/ads-follow-devices/

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10. Content Equals Money is a content
writing service that serves a wide
variety of clients with top-shelf
shareable content. We cater to SEO
marketing agencies as well as small
business, providing content
marketing strategies applicable to
many fields. Whether you need
content for yourself or content for
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