B2B and B2C share similarities, but in their differences lie the key to conquering them both. The b2b lead cycle is longer, requires patience, and more methodical planning. Follow these practical b2b tips for expanding your business.

1. SOCIAL MEDIA RULES
FOR B2B

2. USING SOCIAL MEDIA FOR
BUSINESS IS NOTHING NEW.
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However, social media is just as useful for B2B
businesses as it is for B2C businesses.
LET US TEACH YOU HOW.

3. DO: ENGAGE WITHOUT DOMINATING
Attract without interrupting. Just like B2C has to
start the conversation, so does B2B. Remember
to engage in conversation with your competition
and related industries as well as your customers.

4. DON’T: BE IMPATIENT
The B2B cycle is longer than the B2C cycle.
You’ll need to work longer at building
relationships before you see results. Take it from
Forbes: always consistently engage, and be
patient through the sales cycle.

5. CREATE CONTENT FOR YOUR
DO: AUDIENCE
In the B2B cycle, the target customer is shopping
for one reason alone: there’s something they
need. By creating custom content for your
audience, you directly inform how you fit that
specific need.
Content isn’t everything. It’s the only thing.

6. DON’T: HIDE
Accidentally hiding on social media is easier than
you think! You don’t have the luxury of waiting
for B2B clients to come to you, since there are
comparatively few. You have to be where your
clients are with custom content in hand in order
to be successful on social media – you have to be
real!

7. DO: UNDERSTAND MULTIPLE USERS
Unlike with personal social media accounts,
company social media accounts may be run by
multiple people. Make sure you attune your
content to the fact that the individual Tweeting
on Thursday might not be the same one that was
interacting with you on Monday.

8. DON’T: FORGET YOURSELF OR YOUR
AUDIENCE
Remember that social media is the virtual equal
of meeting up at a cocktail party. Make sure that
you have your company’s virtual voice and poise
nailed down before going after clients.
Understanding the B2B sales cycle is
paramount to success with social media.

9. CONTENT EQUALS MONEY
Content Equals Money is a content writing
service that serves a wide variety of clients with
top-shelf, sharable content. Our goal is to work
with small companies in order to help them reap
the same results from content marketing as the
Fortune 500 companies. Content marketing is
truly scalable and can work for all businesses
and business sizes!