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Organic Pet Food:
An Exercise in
Knowing Your
Audience
• Do you feed your dog or cat organic food?
Has it even occurred to you that you
might want to?
• Organic pet
food is an
industry that
generates
more than
$100 million
dollars each
and every
year.
• The Honest Kitchen is one of many
companies that make organic pet food.
• The Honest Kitchen
founder Lucy Postins
started the company in
2002 after realizing
that there was a way to
make her dog...
• More than a
decade later, The
Honest Kitchen is a
multi-million
dollar company
that sells
everything from
dog and cat fo...
What is the lesson?
• Even the weirdest niche products can make money.
• If you have an idea for a product that will fill ...
Content Equals Money is a content
writing service that serves a wide
variety of clients with top-shelf
shareable content. ...
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Organic Pet Food: An Exercise in Knowing Your Audience Slide 1 Organic Pet Food: An Exercise in Knowing Your Audience Slide 2 Organic Pet Food: An Exercise in Knowing Your Audience Slide 3 Organic Pet Food: An Exercise in Knowing Your Audience Slide 4 Organic Pet Food: An Exercise in Knowing Your Audience Slide 5 Organic Pet Food: An Exercise in Knowing Your Audience Slide 6 Organic Pet Food: An Exercise in Knowing Your Audience Slide 7 Organic Pet Food: An Exercise in Knowing Your Audience Slide 8
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Organic pet food has become the next big thing. Let’s discuss why it is so popular and what marketers in other industries can learn from its success.

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Organic Pet Food: An Exercise in Knowing Your Audience

  1. 1. Organic Pet Food: An Exercise in Knowing Your Audience
  2. 2. • Do you feed your dog or cat organic food? Has it even occurred to you that you might want to?
  3. 3. • Organic pet food is an industry that generates more than $100 million dollars each and every year.
  4. 4. • The Honest Kitchen is one of many companies that make organic pet food.
  5. 5. • The Honest Kitchen founder Lucy Postins started the company in 2002 after realizing that there was a way to make her dog delicious, nutritious and organic food that was also shelf-stable. • Their key? • Using dehydrated ingredients.
  6. 6. • More than a decade later, The Honest Kitchen is a multi-million dollar company that sells everything from dog and cat food to treats and organic supplements.
  7. 7. What is the lesson? • Even the weirdest niche products can make money. • If you have an idea for a product that will fill a need – no matter how weird or inconsequential that need may seem – and you market that product with love and sincerity, you can make a bundle.
  8. 8. Content Equals Money is a content writing service that serves a wide variety of clients with top-shelf shareable content. We cater to SEO marketing agencies as well as small business, providing content marketing strategies applicable to many fields. Whether you need content for yourself or content for your clients, Content Equals Money is the insource Writing Service to suit your needs!

Organic pet food has become the next big thing. Let’s discuss why it is so popular and what marketers in other industries can learn from its success.

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