Blog design can have a huge impact on how many people read your content and what they do next. These tips can help turn blog readers into clients.

1. It’s Not Just Text:
How Your Blog’s Look
Affects Sales

2. A blog isn’t just words, it’s a
whole experience.
• Visual design and usability
can make a big difference
in readers’ interactions
with your blog.
• From readability to calls
to action, let’s take a look
at how marketers can
shape blogs to maximize
conversions.

3. #1 Use White Space Wisely
• A huge block of text can be jarring and hard
to read.
– Instead, break up the page by using white space.
• Keep your paragraphs short and allow for
wide margins
– This makes it easier for people to skim the page
and pick out interesting phrases that entice them
to read more.

4. #2 Think About Your
Font
• Make sure that your font is readable!
– Beautiful script might look nice, but you’ve already lost the battle
if no one knows what it says.
• Understand that font can say a lot about
your business:
– No one is going to take comic sans
seriously, for example.
– Beyond that, your blog can scream
“contemporary,” “professional,”
“traditional,” or “super
hip” depending on the font you
choose.

5. #3 Consider Color Psychology
• Accent and background colors can do
more than look good.
• Different colors can actually have
psychological impacts on buyers.
• Stick to your brand personality when
choosing color, but take note of the
affects colors can have on potential
buyers.
– It’s certainly interesting to note that blue is
said to inspire trust while red is said to evoke
action.

6. #4 Make Navigation Easy
• Don’t hide important
navigational tools!
• If you want your readers
to read more, make it
very clear how they can
get to the next page,
search through your
archives, or check out
other parts of your
website.

7. #5 Integrate Social Sharing
• Unobtrusive links that make it easy for readers to share your
content on Facebook, Twitter, and so on just about guarantee
free advertising.
– (Of course, you also have to make your blog posts worth sharing! But
hopefully, that’s a given.)

8. #6 Contrast Your CTA
• Finally, make sure to include a
call to action, and make
it very obvious.
• Your CTA might simply ask
readers to comment, gain new
subscribers to your email list, or
encourage people to check out
your product and service
offerings.
• Stick your CTA in a container,
change the color, italicize the
font – whatever looks good on
your page and draws the reader’s
attention!

9. Do you have any tips for enhancing
blog design to boost conversions?
Let us know by leaving
a comment!

10. Do you have any tips for enhancing
blog design to boost conversions?
Let us know by leaving
a comment!