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How to Write a Killer PPC Ad

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Google AdWords and Facebook are great opportunities – if you know how to write a PPC ad that’s click-worthy. Learn about character limits, CTA’s, and style.

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How to Write a Killer PPC Ad

  1. 1. How to Write A Killer PPC Ad
  2. 2. How to Write a Killer PPC Ad Can 95 characters really make a big impact on your sales and conversion rate? At just two-thirds the size of a tweet, 95 characters doesn’t give a writer much to work with.
  3. 3. How to Write a Killer PPC Ad However, once you write that perfect PPC ad for Facebook or Google AdWords, you’ll see that even the tiniest character allotments can provide a powerful framework for sales! Tareas Plus, a Spanish learning company, learned about the power of strong PPC ads in their $1,500/3-day Facebook ad campaign.
  4. 4. A PPC Ad Campaign In Action Under the management of PPC Hero, Tareas Plus was able to get 5 million impressions with just $500 per day, which resulted in 174k visits that month to the company’s website from Facebook alone. Enjoying success on that scale requires (1) money and (2) a decent amount of traffic. Writing and implementing your own Impressions PPC ad campaign on a smaller $500 Per Day scale is totally doable. Here’s
  5. 5. How to Write a Google AdWords PPC Ad Every Google AdWords PPC ad has 4 components: a headline, display URL, and two lines of description. A PPC ad looks like this: • 25-character title • 35-character URL • 35-character description • 35-character description
  6. 6. How to Write a Google AdWords PPC Ad Search Engine Watch has a great method for writing PPC ads that are relevant: • If you’ve never written a PPC ad before, then this is a great mindset to take in creating your first one. • It will help to write an effective ad and keep your focus tight. • If you need to write several dozen PPC ads, check out Sam Owen’s matrix strategy, which can speed up the process of patching together various features, benefits, and CTA.
  7. 7. How to Write a Facebook PPC Ad Facebook ads give you a few more characters to play with. Official Facebook Guidelines say that Unlike ads should follow this format: AdWords, Facebook • 25-character title does not • 90-character text require you to display a URL (unless that’s what you choose for your title text).
  8. 8. How to Write a Killer PPC Ad While it’s important to pay attention to the specs that go along with PPC ad writing, don’t forget that it’s also an art. Practice, practice, and then practice some more!
  9. 9. Content Equals Money is a content writing service that serves a wide variety of clients with top-shelf shareable content. We cater to SEO marketing agencies as well as small business, providing content marketing strategies applicable to many fields. Whether you need content for yourself or content for your clients, Content Equals Money is the insource Writing Service to suit your needs!

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