Google AdWords and Facebook are great opportunities – if you know how to write a PPC ad that’s click-worthy. Learn about character limits, CTA’s, and style.

1. How to Write
A Killer PPC Ad

2. How to Write a Killer PPC Ad
Can 95 characters really make a big impact on your sales and
conversion rate?
At just two-thirds the size of a tweet, 95 characters doesn’t
give a writer much to work with.

3. How to Write a Killer PPC Ad
However, once you write
that perfect PPC ad for
Facebook or Google AdWords,
you’ll see that even
the tiniest character
allotments can provide a
powerful framework for sales!
Tareas Plus, a Spanish learning
company, learned about the
power of strong PPC ads in
their $1,500/3-day Facebook
ad campaign.

4. A PPC Ad Campaign In Action
Under the management of PPC Hero,
Tareas Plus was able to get 5
million impressions with
just $500 per day, which resulted
in 174k visits that month to the
company’s website from Facebook
alone.
Enjoying success on that scale
requires (1) money and (2) a
decent amount of traffic.
Writing and implementing your own Impressions
PPC ad campaign on a smaller $500 Per Day
scale is totally doable. Here’s

5. How to Write a Google AdWords PPC Ad
Every Google AdWords PPC ad has
4 components: a headline,
display URL, and two lines of
description. A PPC ad looks like
this:
• 25-character title
• 35-character URL
• 35-character description
• 35-character description

6. How to Write a Google AdWords PPC Ad
Search Engine Watch has a great method
for writing PPC ads that are relevant:
• If you’ve never written a PPC ad before, then this
is a great mindset to take in creating your first one.
• It will help to write an effective ad and keep your
focus tight.
• If you need to write several dozen PPC ads, check
out Sam Owen’s matrix strategy, which can speed up
the process of patching together various features,
benefits, and CTA.

7. How to Write a Facebook PPC Ad
Facebook ads give you a few more
characters to play with. Official
Facebook Guidelines say that
Unlike
ads should follow this format: AdWords,
Facebook
• 25-character title does not
• 90-character text require you
to display a
URL (unless
that’s what
you choose
for your title
text).

8. How to Write a Killer PPC Ad
While it’s important to pay
attention to the specs that
go along with PPC ad
writing, don’t forget that
it’s also an art. Practice,
practice, and then practice
some more!

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