SlideShare ist ein Scribd-Unternehmen logo
1 von 13
Downloaden Sie, um offline zu lesen
How to Get
Your Small
Business
Found
In Local
Search
How to Get Your Small Business
Found In Local Search
• If you are developing an online
presence for your small business
without the help of an expert SEO,
understanding a few basic principles
of SEO will revolutionize your
business’s online potential.
How to Get Your Small Business
Found In Local Search
• You may be familiar with SEO,
but local search poses an entirely
different set of issues.
• Since small businesses are usually
on tight budgets, these tips focus
on SEO strategies that are
inexpensive and efficient.
Focus on Consistency
The most important element of getting found in local
search rankings is consistency. Every time you claim a
listing, these components must be correct and
consistent:

• Name of your business
• Your business address
• Your business phone number

If one of the search engines detects conflicting
information, you may lose ground in the rankings. Plus
you’re going to lose potential customers who can’t
contact or find you.
Focus on Consistency
     The point of local search is that it
     finds businesses in the near vicinity
     to the searcher. So if an individual is
     searching for a business in your
     category, your proximity will get
     you higher rankings.

     If you are the type of business that
     has a general service area, it is
     crucial for you to detail that area in
     your listings so that search engines
     are aware of your relevance
     throughout the whole area.
Clean Up Your Site
• An attractive, clean web
design will appeal to
customers.

• If visitors like your site, they
will be less likely to bounce
back to the search engine,
which can hurt your ranking.

• Keep your site up to date
and relevant, so that visitors
see an active, engaged
business.
Establish Authority
Building your reputation as an authority will also
influence your place on the SERPs. Jessica Ward
suggests that authority is built on a base of technical
optimization and strong content that encourages
organic link building and social media sharing. Another
way to establish authority is to clarify your small
business’s association with a regional or national chain.
Establish Authority
In order to inform people about your authority, you
must identify the proper categories to describe your
business in listings. Connecting yourself with categories
opens up a new way for consumers to discover your
business if they are browsing through a site. Don’t
forget to mention all of your different services.
Spread the Word!
As you claim your listings, identify
as many relevant local directories
as possible. First, claim your space
on big directories such as:


     • Google+ Local
• The Bing Business Portal
      • Yahoo Local
          • Yelp
Spread the Word!
Next, find out what other sites have authority in
your area.

• Your region might rely on Angie’s List, Craigslist,
Citysearch, or other niche sites.

• Take the time to research which ones are popular and
then build your presence accordingly.
Spread the Word!
• Reviews and ratings on
these sites are also
influential on search rankings
since they are a signal of
your popularity.

• Other popularity indicators
include your Click Thru Rate,
any likes or check-ins on
social media sites, and user-
generated content that
indicates customer
interaction.
Spread the Word!
• One final tip – search engines
pay attention to advertiser
value.

•Essentially, we all love to
save money, so search engines
promote sites that run deals or
coupons.
About Us




Content Equals Money is a content writing service that
serves a wide variety of clients with top-shelf shareable
content. We cater to SEO marketing agencies as well as
small business, providing content marketing strategies
applicable to many fields. Whether you need content
for yourself or content for your clients, Content Equals
Money is the insource Writing Service to suit your
needs!

Weitere ähnliche Inhalte

Mehr von Content Equals Money

Understanding the Science Behind Persuasive Storytelling
Understanding the Science Behind Persuasive StorytellingUnderstanding the Science Behind Persuasive Storytelling
Understanding the Science Behind Persuasive StorytellingContent Equals Money
 
Organic Pet Food: An Exercise in Knowing Your Audience
Organic Pet Food: An Exercise in Knowing Your AudienceOrganic Pet Food: An Exercise in Knowing Your Audience
Organic Pet Food: An Exercise in Knowing Your AudienceContent Equals Money
 
Does Your Business Blog Include these 5 Things?
Does Your Business Blog Include these 5 Things?Does Your Business Blog Include these 5 Things?
Does Your Business Blog Include these 5 Things?Content Equals Money
 
Appealing to Kids and Adults: Marketing Lessons from Boy Bands
Appealing to Kids and Adults: Marketing Lessons from Boy BandsAppealing to Kids and Adults: Marketing Lessons from Boy Bands
Appealing to Kids and Adults: Marketing Lessons from Boy BandsContent Equals Money
 
Social Media Statistics: Adults vs Teens
Social Media Statistics: Adults vs TeensSocial Media Statistics: Adults vs Teens
Social Media Statistics: Adults vs TeensContent Equals Money
 
Should You Write Your Headline First or Last?
Should You Write Your Headline First or Last?Should You Write Your Headline First or Last?
Should You Write Your Headline First or Last?Content Equals Money
 
How to Develop Your Brand's Point of View
How to Develop Your Brand's Point of ViewHow to Develop Your Brand's Point of View
How to Develop Your Brand's Point of ViewContent Equals Money
 
6 Creative Ways Companies Are Using Vine
6 Creative Ways Companies Are Using Vine6 Creative Ways Companies Are Using Vine
6 Creative Ways Companies Are Using VineContent Equals Money
 
How to Imagineer Your Content Strategy like Disney
How to Imagineer Your Content Strategy like DisneyHow to Imagineer Your Content Strategy like Disney
How to Imagineer Your Content Strategy like DisneyContent Equals Money
 
Suspense Marketing: How to Make Customers Desperately Follow Your Brand
Suspense Marketing: How to Make Customers Desperately Follow Your BrandSuspense Marketing: How to Make Customers Desperately Follow Your Brand
Suspense Marketing: How to Make Customers Desperately Follow Your BrandContent Equals Money
 
Seo and the Inner Workings of Google Autocomplete
Seo and the Inner Workings of Google AutocompleteSeo and the Inner Workings of Google Autocomplete
Seo and the Inner Workings of Google AutocompleteContent Equals Money
 
7 Quotes from Steve Jobs on Building Your Brand
7 Quotes from Steve Jobs on Building Your Brand7 Quotes from Steve Jobs on Building Your Brand
7 Quotes from Steve Jobs on Building Your BrandContent Equals Money
 
When Translation Goes Wrong: How to Avoid Offending Your Clientelle
When Translation Goes Wrong: How to Avoid Offending Your ClientelleWhen Translation Goes Wrong: How to Avoid Offending Your Clientelle
When Translation Goes Wrong: How to Avoid Offending Your ClientelleContent Equals Money
 
11 Definitions of Content Marketing
11 Definitions of Content Marketing11 Definitions of Content Marketing
11 Definitions of Content MarketingContent Equals Money
 
Getting to Know the New Google Places
Getting to Know the New Google PlacesGetting to Know the New Google Places
Getting to Know the New Google PlacesContent Equals Money
 
7 Questions for Creating Content that Matters
7 Questions for Creating Content that Matters7 Questions for Creating Content that Matters
7 Questions for Creating Content that MattersContent Equals Money
 

Mehr von Content Equals Money (20)

Understanding the Science Behind Persuasive Storytelling
Understanding the Science Behind Persuasive StorytellingUnderstanding the Science Behind Persuasive Storytelling
Understanding the Science Behind Persuasive Storytelling
 
Why Do Kids & Teens Love Snapchat
Why Do Kids & Teens Love SnapchatWhy Do Kids & Teens Love Snapchat
Why Do Kids & Teens Love Snapchat
 
Organic Pet Food: An Exercise in Knowing Your Audience
Organic Pet Food: An Exercise in Knowing Your AudienceOrganic Pet Food: An Exercise in Knowing Your Audience
Organic Pet Food: An Exercise in Knowing Your Audience
 
Does Your Business Blog Include these 5 Things?
Does Your Business Blog Include these 5 Things?Does Your Business Blog Include these 5 Things?
Does Your Business Blog Include these 5 Things?
 
Appealing to Kids and Adults: Marketing Lessons from Boy Bands
Appealing to Kids and Adults: Marketing Lessons from Boy BandsAppealing to Kids and Adults: Marketing Lessons from Boy Bands
Appealing to Kids and Adults: Marketing Lessons from Boy Bands
 
Social Media Statistics: Adults vs Teens
Social Media Statistics: Adults vs TeensSocial Media Statistics: Adults vs Teens
Social Media Statistics: Adults vs Teens
 
7 Tips for Writing Visual Content
7 Tips for Writing Visual Content7 Tips for Writing Visual Content
7 Tips for Writing Visual Content
 
Should You Write Your Headline First or Last?
Should You Write Your Headline First or Last?Should You Write Your Headline First or Last?
Should You Write Your Headline First or Last?
 
Help a Teacher: Buy Some Pens!
Help a Teacher:  Buy Some Pens!Help a Teacher:  Buy Some Pens!
Help a Teacher: Buy Some Pens!
 
How to Develop Your Brand's Point of View
How to Develop Your Brand's Point of ViewHow to Develop Your Brand's Point of View
How to Develop Your Brand's Point of View
 
6 Creative Ways Companies Are Using Vine
6 Creative Ways Companies Are Using Vine6 Creative Ways Companies Are Using Vine
6 Creative Ways Companies Are Using Vine
 
Facebook Introduces Graph Search
Facebook Introduces Graph SearchFacebook Introduces Graph Search
Facebook Introduces Graph Search
 
How to Imagineer Your Content Strategy like Disney
How to Imagineer Your Content Strategy like DisneyHow to Imagineer Your Content Strategy like Disney
How to Imagineer Your Content Strategy like Disney
 
Suspense Marketing: How to Make Customers Desperately Follow Your Brand
Suspense Marketing: How to Make Customers Desperately Follow Your BrandSuspense Marketing: How to Make Customers Desperately Follow Your Brand
Suspense Marketing: How to Make Customers Desperately Follow Your Brand
 
Seo and the Inner Workings of Google Autocomplete
Seo and the Inner Workings of Google AutocompleteSeo and the Inner Workings of Google Autocomplete
Seo and the Inner Workings of Google Autocomplete
 
7 Quotes from Steve Jobs on Building Your Brand
7 Quotes from Steve Jobs on Building Your Brand7 Quotes from Steve Jobs on Building Your Brand
7 Quotes from Steve Jobs on Building Your Brand
 
When Translation Goes Wrong: How to Avoid Offending Your Clientelle
When Translation Goes Wrong: How to Avoid Offending Your ClientelleWhen Translation Goes Wrong: How to Avoid Offending Your Clientelle
When Translation Goes Wrong: How to Avoid Offending Your Clientelle
 
11 Definitions of Content Marketing
11 Definitions of Content Marketing11 Definitions of Content Marketing
11 Definitions of Content Marketing
 
Getting to Know the New Google Places
Getting to Know the New Google PlacesGetting to Know the New Google Places
Getting to Know the New Google Places
 
7 Questions for Creating Content that Matters
7 Questions for Creating Content that Matters7 Questions for Creating Content that Matters
7 Questions for Creating Content that Matters
 

Kürzlich hochgeladen

The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...Brian Solis
 
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxWorkforce Group
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhangmcgroupjeya
 
Tata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakTata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakEditores1
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsyasinnathani
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxJemalSeid25
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.ukaroemirsr
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003believeminhh
 
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfPDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfHajeJanKamps
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHelene Heckrotte
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Lviv Startup Club
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Onlinelng ths
 
Mihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZMihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZKanakChauhan5
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.mcshagufta46
 
Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Reportamberjiles31
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentationbaron83
 

Kürzlich hochgeladen (20)

The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
 
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhang
 
Tata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakTata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerak
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story points
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptx
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.uk
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
 
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfPDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
 
Investment Opportunity for Thailand's Automotive & EV Industries
Investment Opportunity for Thailand's Automotive & EV IndustriesInvestment Opportunity for Thailand's Automotive & EV Industries
Investment Opportunity for Thailand's Automotive & EV Industries
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Online
 
Mihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZMihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZ
 
WAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdfWAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdf
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.
 
Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Report
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentation
 

How to Get Your Small Business Found in Local Search

  • 1. How to Get Your Small Business Found In Local Search
  • 2. How to Get Your Small Business Found In Local Search • If you are developing an online presence for your small business without the help of an expert SEO, understanding a few basic principles of SEO will revolutionize your business’s online potential.
  • 3. How to Get Your Small Business Found In Local Search • You may be familiar with SEO, but local search poses an entirely different set of issues. • Since small businesses are usually on tight budgets, these tips focus on SEO strategies that are inexpensive and efficient.
  • 4. Focus on Consistency The most important element of getting found in local search rankings is consistency. Every time you claim a listing, these components must be correct and consistent: • Name of your business • Your business address • Your business phone number If one of the search engines detects conflicting information, you may lose ground in the rankings. Plus you’re going to lose potential customers who can’t contact or find you.
  • 5. Focus on Consistency The point of local search is that it finds businesses in the near vicinity to the searcher. So if an individual is searching for a business in your category, your proximity will get you higher rankings. If you are the type of business that has a general service area, it is crucial for you to detail that area in your listings so that search engines are aware of your relevance throughout the whole area.
  • 6. Clean Up Your Site • An attractive, clean web design will appeal to customers. • If visitors like your site, they will be less likely to bounce back to the search engine, which can hurt your ranking. • Keep your site up to date and relevant, so that visitors see an active, engaged business.
  • 7. Establish Authority Building your reputation as an authority will also influence your place on the SERPs. Jessica Ward suggests that authority is built on a base of technical optimization and strong content that encourages organic link building and social media sharing. Another way to establish authority is to clarify your small business’s association with a regional or national chain.
  • 8. Establish Authority In order to inform people about your authority, you must identify the proper categories to describe your business in listings. Connecting yourself with categories opens up a new way for consumers to discover your business if they are browsing through a site. Don’t forget to mention all of your different services.
  • 9. Spread the Word! As you claim your listings, identify as many relevant local directories as possible. First, claim your space on big directories such as: • Google+ Local • The Bing Business Portal • Yahoo Local • Yelp
  • 10. Spread the Word! Next, find out what other sites have authority in your area. • Your region might rely on Angie’s List, Craigslist, Citysearch, or other niche sites. • Take the time to research which ones are popular and then build your presence accordingly.
  • 11. Spread the Word! • Reviews and ratings on these sites are also influential on search rankings since they are a signal of your popularity. • Other popularity indicators include your Click Thru Rate, any likes or check-ins on social media sites, and user- generated content that indicates customer interaction.
  • 12. Spread the Word! • One final tip – search engines pay attention to advertiser value. •Essentially, we all love to save money, so search engines promote sites that run deals or coupons.
  • 13. About Us Content Equals Money is a content writing service that serves a wide variety of clients with top-shelf shareable content. We cater to SEO marketing agencies as well as small business, providing content marketing strategies applicable to many fields. Whether you need content for yourself or content for your clients, Content Equals Money is the insource Writing Service to suit your needs!