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How to Develop Your Brand's Point of View

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Is your content converting customers the way you want it to? If not, it might be time to rethink your web copy and business’s point of view.

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How to Develop Your Brand's Point of View

  1. 1. HowtoDevelop Your Brand’s PointofView
  2. 2. HowtoDevelopYourBrand’sPointofView • Research from the Corporate Executive Board shoes that the #1 reason businesses are disappointed with their conversion rates is because of a poor content marketing strategy.
  3. 3. • So what’s the secret to a truly compelling content strategy? • It’s quite simple: develop your point of view!
  4. 4. ElementsofaStrongBrandPointofView • Strong opinions • Unique voice • Personality • And much more help compose your point of view! • Without distinguishing your brand’s voice, you can’t distinguish it as a leader in your industry. Your point of view IS your equity.
  5. 5. • Let’s focus on the 4 key secrets to developing your point of view. Ready?
  6. 6. #1–DefineYourGoal • This might seem obvious, but most people skip it. Instead of writing “just another” blog post, think of your goal. Is it to entertain, inform, teach, become a leader, establish your brand? • As simple as it sounds: you can’t accomplish a content marketing goal unless you have one.
  7. 7. #2–DeterminetheMostEffectiveFormat • Content doesn’t necessarily have to be a blog post. Depending on your goal, other formats could be more appropriate such as: • A YouTube video • Infographic • Case Study • Interview • Or something completely creative!
  8. 8. #3–VaryYourUpdates • You’ll always want to find ways to keep your content fresh, especially if you upload on a regular basis. • Push your brand to the limit, and expand the proverbial “box!”
  9. 9. #4–KeepCreating • Regularly updated content is vital to establishing your brand’s voice and point of view!
  10. 10. Content Equals Money is a content writing service that serves a wide variety of clients with top-shelf shareable content. We cater to SEO marketing agencies as well as small business, providing content marketing strategies applicable to many fields. Whether you need content for yourself or content for your clients, Content Equals Money is the insource Writing Service to suit your needs!

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