Google recently began the process of upgrading the Google Places for Business dashboard. The update is intended to simplify the process of managing your local business’s presence on Google.

1. GettingtoKnowthe

2. Business owners trying to navigate Google’s local
business management offerings know that the
system is messy and confusing.
However, the new Google Places for Business
dashboard aims to make life easier for all
involved. As the upgrade is adopted, businesses
will be transferred from Places to Google+ Local.

3. This version of the tool is a step up from the previous
incarnation, but Google will keep working out the kinks
that bother business owners.
Initially, the upgrade was only available new signups
within the U.S., but business owners around the world can
anticipate gaining access in the next few weeks, as
Google announced last week that businesses in the U.K.
can now utilize the tool.

4. What’sBetter…
Initial reactions
indicate that the
appearance of the
dashboard is more in
line with the current
Google aesthetic.
Although the
aesthetic of a tool is
not necessarily the
most important
point, SEOs do
appreciate the
chance to work
within a more
appealing design!

5. One new feature the
business owners will
appreciate is the
interface guides.
These guides offer tips
and advice that lead
users through the
process of setting up
shop while avoiding
any pitfalls.
In addition, a new
widget streamlines the
set-up process into 3
quick steps.
1 2 3

6. More in-depth tracking insight
The ability for service-based
businesses to build a Google+
Local page
A rich text editor that offers
more options
Other improvements include:

7. Mike Blumenthal astutely pointed
out that the update is more
focused on commerce than
content, which means that
businesses face some limitations.
For instance, the new dashboard
no longer offers the option to
create a custom category for your
business listing – everyone must
choose from one of ten choices.
Another annoyance is the lack of
ability to post videos on a listing.
What Still Needs Improvement

8. The largest problem is that the process is still pretty
messy. There are now 4 options on Google for managing
your business’s presence. Wading through the different
choices is confusing and time-consuming.

9. I have to point out that this upgrade is a semi-blatant attempt
on Google’s part to monetize “Google+ Local.” The dashboard
makes it easier than ever to purchase AdWords Express.
Although you can’t blame Google for wanting to make a little
extra money off of the local search trend, their promotion of
AdWords Express is obvious.

10. What’s your take on the new updates?
Do you think Google took a step in the
right direction?