From Novelty to World’s Best Cola: Coca-Cola Transformed by Content Marketing
From Novelty to World’s Best Cola:
Coca-Cola Transformed by
Coca-Cola Transformed by Content Marketing
• Coca-Cola was developed by a pharmacist in
1886 and quickly became imitated by those
hooked on the fizzy drink.
• In response to
imposters, CocaCola employed
Content Marketing since 1901!
• In 1901, Coca-Cola
released an annual
calendar offering fans
a daily reminder of
• In 1910, Coca-Cola
released drink trays
donning portrait art
and the company’s
• Until the 1950’s,
drink trays to
emerging as a
leader in the
• Coca-Cola used
the first 50 years
of its company
history to build
• As a result of
the brand has
brands in the
past 100 years.
• Because it has become a globally
recognized brand, Coca-Cola recently
reached over 55 million “Likes” on
Do you own a piece of CocaCola’s content marketing
history? Tell us about it!
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In this Slideshare we’ll explore Coca Cola’s oldest content marketing ideas that drove brand awareness and created conversions.