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From Novelty to World’s Best Cola:
Coca-Cola Transformed by
Content Marketing
Coca-Cola Transformed by Content Marketing

• Coca-Cola was developed by a pharmacist in
1886 and quickly became imitated by those
hooked on the fizzy drink.
• In response to
growing
competition and
imposters, CocaCola employed
content
marketing to
solidify its
brand.
Content Marketing since 1901!
• In 1901, Coca-Cola
released an annual
calendar offering fans
a daily reminder of
the brand.
• In 1910, Coca-Cola
released drink trays
donning portrait art
and the company’s
logo.
• Until the 1950’s,
Coca-Cola used
coupons,
calendars, and
drink trays to
market the
product,
increasing brand
awareness and
emerging as a
leader in the
beverage industry.
• Coca-Cola used
the first 50 years
of its company
history to build
the brand
through content
marketing, later
adding catchy
jingles,
television
commercials,
and targeted
campaigns to
the mix.
• As a result of
Coca-Cola’s
innovative
content
marketing skills,
the brand has
outlasted many
other beverage
brands in the
past 100 years.
• Because it has become a globally
recognized brand, Coca-Cola recently
reached over 55 million “Likes” on
Facebook.
Do you own a piece of CocaCola’s content marketing
history? Tell us about it!
Content Equals Money is a content
writing service that serves a wide
variety of clients with top-shelf
shareable content. We cater to SEO
marketing agencies as well as small
business, providing content
marketing strategies applicable to
many fields. Whether you need
content for yourself or content for
your clients, Content Equals Money
is the insource Writing Service to
suit your needs!

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From Novelty to World’s Best Cola: Coca-Cola Transformed by Content Marketing

  • 1. From Novelty to World’s Best Cola: Coca-Cola Transformed by Content Marketing
  • 2. Coca-Cola Transformed by Content Marketing • Coca-Cola was developed by a pharmacist in 1886 and quickly became imitated by those hooked on the fizzy drink.
  • 3. • In response to growing competition and imposters, CocaCola employed content marketing to solidify its brand.
  • 4. Content Marketing since 1901! • In 1901, Coca-Cola released an annual calendar offering fans a daily reminder of the brand. • In 1910, Coca-Cola released drink trays donning portrait art and the company’s logo.
  • 5. • Until the 1950’s, Coca-Cola used coupons, calendars, and drink trays to market the product, increasing brand awareness and emerging as a leader in the beverage industry.
  • 6. • Coca-Cola used the first 50 years of its company history to build the brand through content marketing, later adding catchy jingles, television commercials, and targeted campaigns to the mix.
  • 7. • As a result of Coca-Cola’s innovative content marketing skills, the brand has outlasted many other beverage brands in the past 100 years.
  • 8. • Because it has become a globally recognized brand, Coca-Cola recently reached over 55 million “Likes” on Facebook.
  • 9. Do you own a piece of CocaCola’s content marketing history? Tell us about it!
  • 10. Content Equals Money is a content writing service that serves a wide variety of clients with top-shelf shareable content. We cater to SEO marketing agencies as well as small business, providing content marketing strategies applicable to many fields. Whether you need content for yourself or content for your clients, Content Equals Money is the insource Writing Service to suit your needs!