When SEOs limit their marketing campaigns to one country or region, they are sure to miss out on the endless opportunities of international expansion. An international SEO strategy requires a unique set of skills, but it also offers the chance to vastly multiply your potential audience.

1. Don’tLimitYour
SEOStrategy:
Go International!

2. Is your company engaging in an
international SEO campaign?
If it isn’t, you are missing out on a
wide array of opportunities for
business.
Limiting yourself to one nation or
region may seem simpler, but it also
confines you from potential customers
who could find you online.

3. Think you’re already
targeting the most
profitable market?
If you’re campaigning in
North America, you’re
right, but only for now.
A recent study by
eMarketer projects that
the Asia-Pacific region
will overtake North
America to become the
largest market in the
world for B2C e-commerce
sales in 2013.

4. It’s time to jump on the
international SEO bandwagon!
Stop limiting your visibility
outside of your home region and
start developing a smart plan for
targeting other nations and
cultures.
Your North American SEO
campaign is not going to directly
transfer to other regions, so you
must tailor your content for new
audiences.

5. Local businesses shouldn’t
assume that they have no
international potential,
either.
Your particular brand may appeal
to a niche market in another
country where there is little
competition, so develop a site
that is fully capable of handling
traffic from global visitors that
want a quick, accessible page.

6. The most important
first step towards a
successful
international SEO
campaign is to
ensure that
searchers land on
the appropriate
page.
If the wrong page
appears in a foreign
language, searchers
will immediately
return to the SERPs.

7. CommonConcernsAbout
InternationalSEO
The most common worry
about international SEO is that
it will be too expensive for
the ROI it requires.
Yes, the investment can be
costly, but if you do the right
research first, your business
will likely recoup your losses
quickly.

8. Look into which
international markets will
be receptive to your
products or services using
Google Analytics. You may
have organic potential in
an international market.
However, developing an
understanding of the
native culture will allow
you to create a connection
with your clients.

9. You can’t just transfer your
online strategies directly to
websites optimized for other
countries. Take time to
research any unusual SEO
parameters for your target
areas so that you don’t make
any unnecessary mistakes.
Often it is possible to repurpose content for
international sites, but you will probably have
to create new batches of content that address
the cultural differences of a new region.

10. Translation is clearly one of the greatest
concerns for new international SEO
campaigns. Tools such as Google
Translate can assist in the translation
process, but seeking counsel from a
native speaker is the best SEO practice.

11. When choosing which
languages to focus on,
you might not always
want to choose a
nation’s official
language. If your ideal
client is more often a
speaker of a secondary
language, you might find
a niche with little
competition if you
choose to translate to
that language instead.
Targeting a culture can
be just as effective as
targeting a country.

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